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    <title>Triathlon Juice (TRIJUICE) - triathlon news &amp; resource site - Nutrition Archives</title>
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    <id>tag:www.trijuice.com,2010-02-17://2</id>
    <updated>2012-01-31T03:38:59Z</updated>
    <subtitle>Triathlon News and Resource Blog.  The goal is to bring triathletes up to date with triathlon related information in regards to events, results, gear, training and nutrition and whatever comes to mind.</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type Pro 4.33-en</generator>

<entry>
    <title>GU Expands Roctane Offering with New Energy Drink</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2012/01/gu_expands_roctane_offering_with_new_roctane_ultra_endurance_energy_drink_mix.htm" />
    <id>tag:www.trijuice.com,2012://2.1368</id>

    <published>2012-01-31T03:13:51Z</published>
    <updated>2012-01-31T03:38:59Z</updated>

    <summary>Building on the success of the Roctane Gel platform, GU Energy Labs has announced the launch of Roctane Ultra Endurance Energy Drink. A new carbohydrate intensive energy drink for ultra distance and intense efforts. The light tasting, carbohydrate-dense Roctane Drink...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="carbohydrates" label="carbohydrates" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="energydrink" label="energy drink" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="guenergy" label="gu energy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonnutrition" label="triathlon nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2012/01/RoctaneUEEnergyDrink-2887.htm" onclick="window.open('http://www.trijuice.com/assets_c/2012/01/RoctaneUEEnergyDrink-2887.htm','popup','width=800,height=612,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2012/01/RoctaneUEEnergyDrink-thumb-260x198-2887.jpg" width="260" height="198" alt="Roctane Ultra Endurance Energy Drink" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>Building on the success of the Roctane Gel platform, GU Energy Labs has announced the launch of <a href="http://www.guenergy.com/roctane-energy-drink" target="_blank">Roctane Ultra Endurance Energy Drink</a>.  A new carbohydrate intensive energy drink for ultra distance and intense efforts.  The light tasting, carbohydrate-dense Roctane Drink provides athletes an infusion of easily available energy with the optimal rehydration combination of sodium and potassium.</p>

<p>The new Roctane Energy Drink features Taurine for improved heart and skeletal muscle function, White Tea caffeine for increased power output and reduced perceived effort, and the proven Roctane Amino Blend for extra energy, reduced muscle damage and enhanced mental focus. Each serving delivers 240 calories, comprised of an optimal blend of complex and simple carbohydrates.</p>

<ul>
	<li>&bull; <strong>Ideal carbohydrate ratio</strong> - Unique ratio of complex and simple carbohydrates are podium-proven to better maintain glucose levels than simple or complex carbs alone</li>
	<li>&bull; <strong>Key electrolytes</strong> - Sodium and potassium properly maintain hydration</li>
	<li>&bull; <strong>Taurine</strong> - Can help maintain heart & muscle performance during prolonged exercise which would otherwise lead to fatigue and decreased performance</li>
	<li>&bull; <strong>Caffeine (except grape flavor)</strong> - Stimulates the central nervous system and reduces pain perception leading to prolonged exercise, delayed fatigue and increased performance</li>
	<li>&bull; <strong>Beta-Alanine</strong> - Supplements dietary beta-alanine to improve muscle buffering capacity and performance during intense efforts</li>
	<li>&bull;<strong> Branch Chain Amino Acids (Leucine, Valine, Isoleucine)</strong> - Shown to serve as an additional fuel source (when taken with carbohydrates), reduce muscle damage, enhance recovery and delay fatigue - all critical during intense or long efforts</li>
	<li>&bull; <strong>Histidine Amino Acid</strong> - helps to buffer Ph during exercise.</li>
</ul>
 ]]>
        <![CDATA[<p><em><strong>When should I use Roctane Ultra Endurance Energy Drink?</strong></em> Roctane Ultra Endurance Energy Drink was specifically formulated for the demands of prolonged, ultra-endurance exercise.  Specifically, events lasting 4+ hours.  The drink is calorically dense, since consuming enough calories during these types of events can be a challenge. Caffeine is included to increase mental acuity, increase performance, and decrease perceived effort - all of which tend to go south during prolonged efforts. Taurine is included to help combat heart and skeletal muscle fatigue - as it has been shown to help increase contractility - which is especially important during long efforts where fatigue management is a big issue. The addition of beta-alanine and histidine help buffer acid caused by going over lactate threshold, and amino acids help prevent muscle damage and aid with muscle recovery.</p>

<p>Roctane Ultra Endurance Energy Drink will be available in <em><strong>Lemon Lime</strong></em>, <em><strong>Grape</strong></em> and <em><strong>Tropical Fruit</strong></em> flavors. The product will retail for MSRP $2.90 per single-serving packet, $30 per 12-serving canister, and $45 per 24-serving canister. The new Roctane Drink mix will be available for purchase at specialty sports retailers and on their website.</p>

<p><strong>*** Special Introductory Promo ***</strong><br />
Avaialble online via the <a href="http://guenergy.com/store/roctane/ultra-endurance-drink.html" target="_blank">www.guenergy.com</a><br />
Get a FREE 8-pack of Roctane Ultra Gel* with the purchase of any Roctane Ultra Energy Drink.<br />
*Add any flavor 8-pack of Roctane Gel along with any Roctane Drink to your Cart and receive a $20 credit at checkout. Limit one per purchase.</p>

<p>For more information visit <a href="http://roctane.com" target="_blank">www.roctane.com</a> or <a href="http://www.guenergy.com" target="_blank">www.guenergy.com</a><br />
&nbsp;</p>]]>
    </content>
</entry>

<entry>
    <title>10 Different Steps to Shed the Holiday Weight</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2012/01/10_different_steps_to_shed_the_holiday_weight_this_new_year.htm" />
    <id>tag:www.trijuice.com,2012://2.1330</id>

    <published>2012-01-02T05:21:12Z</published>
    <updated>2012-01-02T05:40:00Z</updated>

    <summary>Yes, it&apos;s that time of year again when we look at ourselves in the mirror, pull on our tight pants, and quietly admit to ourselves that our diet went astray in the offseason. How do you get back to where...</summary>
    <author>
        <name>tjpaul</name>
        <uri>http://www.triessential.com/</uri>
    </author>
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="bodyweight" label="body weight" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="cookbook" label="cookbook" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="healthyrecipes" label="healthy recipes" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nutritionplans" label="nutrition plans" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="paultyler" label="paul tyler" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2012/01/scalepromoimg-2765.htm" onclick="window.open('http://www.trijuice.com/assets_c/2012/01/scalepromoimg-2765.htm','popup','width=325,height=245,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2012/01/scalepromoimg-thumb-250x188-2765.jpg" width="250" height="188" alt="scalepromoimg.jpg" class="mt-image-right" style="float: right; margin: 5px 0 10px 10px;" /></a>Yes, it's that time of year again when we look at ourselves in the mirror, pull on our tight pants, and quietly admit to ourselves that our diet went astray in the offseason.  How do you get back to where you feel good again about yourself?  I firmly believe that as much as we need to manage WHAT we eat, it's much more important to manage HOW we eat.  </p>

<p><strong>Here are 10 steps to take that will put you on the right course</strong>: </p>

<ul>
	<li><strong>1</strong>) Step on the scales now - face the facts honestly today.</li>
	<li><strong>2</strong>) Figure out a realistic goal for the next 30 days - even on a highly restrictive diet, it's tough to safely lose more than 3-4 pounds.</li>
	<li><strong>3</strong>) Spend more time with skinny friends - good habits will rub off.</li>
	<li><strong>4</strong>) Throw out or hide any plate in the house that is bigger than 10 inches - use paper plates if you have to.  We all tend to fill our plates until they look full, regardless of our actual hunger.</li>
	<li><strong>5</strong>) Put yourself on a regular daily schedule - get control of when you wake up, when you eat, when you work, when you train, and when you sleep.</li>
	<li><strong>6</strong>) Exercise in some way every day - keep your metabolism as high as you possibly can.</li>
	<li><strong>7</strong>) Don't eat while the television is on - mindless calories count a lot more than we think.</li>
	<li><strong>8</strong>) Step on the scale every morning - connect behavior with results.</li>
	<li><strong>9</strong>) Keep a food log - write down or even take pictures with your phone of every meal you eat.</li>
	<li><strong>10</strong>) Draw a picture of the new you on a piece of paper - create a vivid image of how you will look and what you will do when hit your weight target.</li>
</ul>
]]>
        <![CDATA[<p><em>Author: <strong>Paul Tyler</strong></em><br />
 <br />
 <br />
Paul Tyler is the founder of <a href="http://www.www.triessential.com/" target="_blank">Triessential.com</a> and a contributor here at TRIJUICE. Triessential offers an iPhone application that provides training tips and motivation every day throughout the entire year.<br />
<a href="http://www.triessential.com" target="_blank">www.triessential.com</a><br />
&nbsp;<br />
&nbsp;<br />
<strong>Related Posts</strong>:<br />
&nbsp;- <a href="http://www.trijuice.com/2011/11/eat_well_the_feed_zone_cookbook_for_endurance_athletes_by_dr_allen_lim_and_chef_biju_thomas_via_velopress.htm">The Feed Zone Cookbook for Endurance Athletes</a><br />
&nbsp;- <a href="http://www.trijuice.com/2011/01/lose_weight_quickly_with_matt_fitzgeralds_racing_weight_quick_start_guide.htm">Matt Fitzgerald's Racing Weight Quick Start Guide</a></p>]]>
    </content>
</entry>

<entry>
    <title>The Feed Zone Cookbook for Endurance Athletes</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2011/11/eat_well_the_feed_zone_cookbook_for_endurance_athletes_by_dr_allen_lim_and_chef_biju_thomas_via_velopress.htm" />
    <id>tag:www.trijuice.com,2011://2.1285</id>

    <published>2011-11-18T13:23:46Z</published>
    <updated>2011-11-18T13:56:21Z</updated>

    <summary>For years the sport&apos;s elite athletes had been underperforming on bland fare and processed bars and gels. Science held few easy answers for nutrition in the real world, where hungry athletes must find the time to shop for healthy ingredients;...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="cookbook" label="cookbook" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="healthyrecipes" label="healthy recipes" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonbook" label="triathlon book" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonnutrition" label="triathlon nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="velopress" label="velopress" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2011/11/FeedZoneCookbook-2631.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/11/FeedZoneCookbook-2631.htm','popup','width=400,height=492,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/11/FeedZoneCookbook-thumb-210x258-2631.jpg" width="210" height="258" alt="Feed Zone Cookbook" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>For years the sport's elite athletes had been underperforming on bland fare and processed bars and gels. Science held few easy answers for nutrition in the real world, where hungry athletes must find the time to shop for healthy ingredients; prepare meals; and eat before, during, and after each workout, day after day.</p>

<p>When Dr. Allen Lim left the lab to work with pro cyclists like Levi Leipheimer and Christian Vande Velde, he found a peloton weary of food.  So Lim set out to make eating delicious and practical. His journey began with his mom, took him inside the kitchens of the Tour de France, and delivered him to a dinner party where he met celebrated chef Biju Thomas.</p>

<p>Chef Biju and Dr. Lim vetted countless meals with the world's best endurance athletes during the world's most demanding races. Now, in The Feed Zone Cookbook: Fast and Flavorful Food for Athletes, Lim and Thomas share their energy-packed, nutritious recipes to make meals easy to prepare, delicious to eat, and better for performance.</p>

<p>The Feed Zone Cookbook provides 150 flavorful recipes that even the busiest athletes can prepare in less time than it takes to warm up for a workout. With simple recipes requiring just a handful of ingredients, Biju and Lim show how easy it is for athletes to prepare their own food, whether at home or on the go.</p>

<p><strong>The Feed Zone Cookbook includes</strong><br />
* 150 delicious recipes illustrated with full-color photographs<br />
* Allen Lim's take on the science and practice of food<br />
* Portable whole foods, including Lim's famous rice cakes and more<br />
* Dozens of quick-prep meals for before and after workouts<br />
* Shortcuts, substitutions, and techniques to save time in the kitchen<br />
* Gluten-free and vegetarian alternatives to favorite dishes</p>

<p>The <a href="http://www.amazon.com/gp/product/1934030767/ref=as_li_ss_tl?ie=UTF8&tag=triajuictriar-20&linkCode=as2&camp=217145&creative=399373&creativeASIN=1934030767">The Feed Zone Cookbook</a><img src="http://www.assoc-amazon.com/e/ir?t=triajuictriar-20&l=as2&o=1&a=1934030767&camp=217145&creative=399373" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> is now available in bookstores; bike, tri, and running shops; and online. For more information and recipe downloads, please visit <a href="http://www.feedzonecookbook.com" target="_blank">www.feedzonecookbook.com</a>.<br />
</p>]]>
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2011/11/Allens-RiceCakes-FeedZoneCookbook-2628.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/11/Allens-RiceCakes-FeedZoneCookbook-2628.htm','popup','width=900,height=562,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/11/Allens-RiceCakes-FeedZoneCookbook-thumb-560x349-2628.jpg" width="560" height="349" alt="Allens-RiceCakes-FeedZoneCookbook.jpg" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 10px;" /></a></p>

<p>The Feed Zone Cookbook strikes the perfect balance between science and practice so that athletes will change the way they think about food, replacing highly processed food substitutes with real, nourishing foods that will satisfy every athlete's cravings.</p>

<p>"Not only did Biju and Allen help salvage a disastrous start to my 2011 season and turn it into one of my best, they actually got me into the kitchen, cooking these recipes." - Levi Leipheimer, professional cyclist for the Radioshack Pro Cycling Team, from his foreword to The Feed Zone Cookbook</p>

<p>"The Feed Zone Cookbook is full of recipes from Allen and Biju that epitomize the athlete's two greatest purposes in sitting down for a meal: to optimize performance and to maximize the pleasure that comes from eating." - Timmy Duggan, professional cyclist for the Liquigas-Cannondale Pro Cycling Team, from his foreword to The Feed Zone Cookbook</p>

<p><a href="http://www.amazon.com/gp/product/1934030767/ref=as_li_ss_tl?ie=UTF8&tag=triajuictriar-20&linkCode=as2&camp=217145&creative=399373&creativeASIN=1934030767">The Feed Zone Cookbook: Fast and Flavorful Food for Athletes</a><img src="http://www.assoc-amazon.com/e/ir?t=triajuictriar-20&l=as2&o=1&a=1934030767&camp=217145&creative=399373" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><br />
By: Biju Thomas and Allen Lim with forewords by Levi Leipheimer and Timmy Duggan<br />
Hardcover with full-color photographs throughout, <br />
6 1/2" x 8", 320 pp., $24.95, 978-1-934030-76-9</p>

<p><br />
Biju Thomas is the chef behind the menus of many successful restaurants in Denver and Boulder, Colorado. He has worked closely with professional cyclists, including Levi Leipheimer and Lance Armstrong, to improve their eating habits for better performance. Biju is also a contributor to Map My Fitness, one of the largest social networks in the sports industry.</p>

<p>Allen Lim, PhD, over his career as a sports physiologist, has worked closely with the Team RadioShack and Team Garmin-Transitions professional cycling teams. He has helped develop innovative training and nutrition programs for top U.S. cyclists, including Lance Armstrong, Levi Leipheimer, Christian Vande Velde, and David Zabriskie.</p>

<p><strong>About VeloPress</strong>:<br />
VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress is the book-publishing division of Competitor Group, Inc., which publishes VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and produces the Rock 'N' Roll marathon and half-marathon series, TriRock triathlon series, and the Muddy Buddy adventure race series. Learn more about VeloPress books at <a href="http://www.velopress.com/" target="_blank">www.velopress.com</a>.<br />
&nbsp;<br />
&nbsp;<br />
<strong>Related Posts</strong>:<br />
&nbsp;&#8226; <a href="http://www.trijuice.com/2011/04/new_sage_rountree_book_the_athletes_guide_to_recovery_from_velopress.htm">New Sage Rountree Book, The Athlete's Guide to Recovery</a><br />
&nbsp;&#8226; <a href="http://www.trijuice.com/2011/01/lose_weight_quickly_with_matt_fitzgeralds_racing_weight_quick_start_guide.htm">Matt Fitzgerald's Racing Weight Quick Start Guide</a><br />
&nbsp;&#8226; <a href="http://www.trijuice.com/2010/12/new_triathlon_book_from_joe_friel_your_best_triathlon_is_for_serious_triathletes.htm">Joe Friel Book, Your Best Triathlon is for Serious Triathletes</a><br />
&nbsp;&#8226; <a href="http://www.trijuice.com/2010/11/chris_carmichaels_new_book_unlocks_speed_for_time-crunched_triathletes.htm">New Book Unlocks Speed for Time-Crunched Triathletes</a><br />
&nbsp;&#8226; <a href="http://www.trijuice.com/2010/08/5new_book_one-hour_workouts_50_swim_bike_and_run_workouts_for_busy_triathletes.htm">50 Swim, Bike and Run Workouts for Busy Triathletes</a></p>

<p>Check out the <strong>TRIJUICE Triathlon Book Store</strong> at: <a href="http://www.trijuice.com/triathlonbooks.htm">www.trijuice.com/triathlonbooks.htm</a><br />
&nbsp;</p>]]>
    </content>
</entry>

<entry>
    <title>New Cytomax Sports Performance Stick Packs</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2011/08/cytosport_adds_cytomax_sports_performance_stick_packs_to_product_line.htm" />
    <id>tag:www.trijuice.com,2011://2.1169</id>

    <published>2011-08-18T17:01:18Z</published>
    <updated>2011-08-18T17:20:33Z</updated>

    <summary>After unveiling its newly-reformulated Cytomax® Sports Performance Drink in April, CytoSport, Inc., (www.cytosport.com) began shipping its new Stick Packs to retailers and distributors nationwide. Available in 24ct. self-merchandising boxes, the Stick Packs allow retailers the option of selling individual sticks...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="chrissiewellington" label="chrissie wellington" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="cytomax" label="cytomax" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="energydrink" label="energy drink" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mattreed" label="matt reed" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonnutrition" label="triathlon nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2011/08/Cytomax-Stick-Pack-2171.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/08/Cytomax-Stick-Pack-2171.htm','popup','width=485,height=364,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/08/Cytomax-Stick-Pack-thumb-230x172-2171.jpg" width="230" height="172" alt="Cytomax-Stick-Pack.jpg" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>After unveiling its newly-reformulated Cytomax® Sports Performance Drink in April, CytoSport, Inc., (<a href="http://www.cytosport.com/" target="_blank">www.cytosport.com</a>) began shipping its new <a href="http://www.cytosport.com/products/cytomax/cytomax-sports-performance-drink-stick-packs" target="_blank">Stick Packs</a> to retailers and distributors nationwide. Available in 24ct. self-merchandising boxes, the Stick Packs allow retailers the option of selling individual sticks or by the box. SRP is $20.95. <em><strong>Available in Cool Citrus, Pomegranate Berry, Tangy Orange and Tropical Fruit</strong></em>, each stick contains 25 grams, which is equivalent to one scoop of powder. The recyclable foil wrapper is sweat proof and is easily stored in a jersey pocket during training or racing.</p>

<p>"The Stick Packs offer the portability that endurance athletes require, meeting their training, racing and traveling needs," said Greg Sellers, Cytomax brand manager. "Using freezer bags is cumbersome, inconvenient and now, an unnecessary transport mechanism."</p>

<p><em><strong>The updated Cytomax formulation features stevia, an all-natural sweetener, and has been well received by athletes across the endurance sports spectrum</strong></em>. While the sweetener has changed, the foundation of Cytomax continues to rest firmly on its Advanced Carbohydrate System (ACS), featuring alpha-L-Polylactate™. Alpha-L-Polylactate is a proprietary ingredient that provides superior fuel to working muscles while lowering acid buildup. Maltodextrin, crystalline fructose, dextrose and alpha-L-Polylactate comprise an unrivaled carbohydrate blend that delivers multiple pathways of absorption for vital electrolytes and carbohydrates from the stomach into the gut.</p>

<p>Cytomax - developed in 1988 - was among the first commercially available powdered sports drinks designed for the specialty class of trade. Largely regarded as the benchmark of true performance beverages, Cytomax has an extensive history of supporting elite and amateur athletes from a variety of endurance sports. Current partnerships include UnitedHealthcare Pro Cycling, Trek-Livestrong U23 Cycling, Yahoo! Pro Cycling, Cytomax-KHS, Rock 'n' Roll Marathon Series, Chrissie Wellington (triathlete), Matty Reed (triathlete) and Ryan Hall (runner).<br />
</p>]]>
        <![CDATA[<p>Cytomax is available in six flavors in both 1.5lb and 4.5lb tubs: Cool Citrus, Fresh Apple, Go Grape, Pomegranate Berry, Tangy Orange and Tropical Fruit. Cytomax is available at independent bicycle dealers, GNC, Performance Bike, REI, Roadrunner Sports, Sport Chalet, Sports Basement, The Vitamin Shoppe and other fine specialty retailers.</p>

<p><strong>About CytoSport, Inc.</strong><br />
Founded in 1998, CytoSport, Inc. is a global industry leader in the sports nutrition category and offers a complete line of protein-enhanced powders, beverages, and bars. CytoSport distributes a portfolio of premium brands including Cytomax®, Muscle Milk® and Monster Milk™ that appeal to a variety of consumer lifestyles. CytoSport products are produced in their wholly owned, NSF GMP Certified for Sport® manufacturing facility. For more information on CytoSport and their family of products, visit <a href="http://www.cytosport.com/" target="_blank">www.cytosport.com</a>.</p>]]>
    </content>
</entry>

<entry>
    <title>GOTRIbal Welcomes Mix1 to the Multisport Adventure Retreat for Women</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2011/08/gotribal_welcomes_mix1_to_the_multisport_adventure_retreat_for_women_in_clermont_florida.htm" />
    <id>tag:www.trijuice.com,2011://2.1163</id>

    <published>2011-08-10T17:49:02Z</published>
    <updated>2011-08-10T18:16:19Z</updated>

    <summary>SAN DIEGO, CA - August 9, 2011 - GOTRIbal, an international network and resource for women who share a passion for the endurance sports lifestyles, welcomes Mix1 to their 2nd Annual Multisport Adventure Series Retreat in Florida this year. Mix1&apos;s...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Training" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="gotribal" label="gotribal" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mix1" label="mix1" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonconference" label="triathlon conference" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonnutrition" label="triathlon nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlontraining" label="triathlon training" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2011/08/goTRIbalpromoimg-2152.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/08/goTRIbalpromoimg-2152.htm','popup','width=550,height=565,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/08/goTRIbalpromoimg-thumb-230x236-2152.jpg" width="230" height="236" alt="goTRIbal" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a><strong>SAN DIEGO, CA - August 9, 2011</strong> - <a href="http://www.gotribal.com/" target="_blank">GOTRIbal</a>, an international network and resource for women who share a passion for the endurance sports lifestyles, welcomes <a href="http://www.mix1life.com/" target="_blank">Mix1</a> to their 2nd Annual Multisport Adventure Series Retreat in Florida this year.  </p>

<p>Mix1's founders are athletes with a mix of backgrounds and abilities, but with a common shared purpose for creating high-quality, all-natural products that are truly functional. It's those products, and that philosophy, that makes this partnership at the GOTRIbal Multisport Adventure event for women so powerful. <br />
 <br />
"GOTRIbal is fortunate to offer its fans mix1 during the Retreat, and we are proud to be partnered with a brand that so purposefully focuses on creating products that are not just healthy and high-quality, but easy for busy, multi-tasking women athletes to incorporate into their active lifestyles," says Tanya Maslach, CEO/Founder GOTRIbal.</p>

<p>As participants play, bike, run, swim, paddleboard and do Insanity® beach strength sessions, their tired bodies will require proper fueling in order keep going. Mix1 will be there to satisfy them with lean performance and post-workout recovery shakes that are:</p>

<ul>
	<li>• Free of lactose, gluten and caffeine</li>
	<li>• A carb to protein ratio that keeps them well-stocked post-workout and</li>
	<li>• Are suited to any picky taste tester; flavors come in everything from mix-berry to mango, peach, chocolate and blueberry-vanilla</li>
</ul>

<p>"Our philosophy at mix1 is pretty simple: we only create products with all-natural, high-quality ingredients that are truly functional," shares Dr. James Rouse, Founder. "The GOTRIbal Multisport Adventure Retreat encourages women with proper training and nutrition to optimize their performance, and mix1 is thrilled to provide the functional nutrition they need to lead active and healthy lifestyles."<br />
</p>]]>
        <![CDATA[<p>The second national event from GOTRIbal invites women to enjoy a full day of educational, entertaining and empowering experiences at the <em><strong>Multisport and Adventure Series in Clermont, Florida on November 12, 2011</strong></em>.</p>

<p>The event will bring world class athletes and coaches together from the National Training Center and GOTRIbal's own team to offer sessions on:</p>

<ul>
	<li>• Stand-up paddleboarding - while doing yoga poses</li>
	<li>• Specialized training techniques for runners who want to improve their strength and speed</li>
	<li>• Bicycle handling, maintenance, climbing and descending skills for new and advanced cyclists</li>
	<li>• Plus, sports nutritionists, swim clinics and functional strength sessions</li>
</ul>

<p>The only criteria for attendance is a desire to play, learn about, and enjoy the experience of a full day of activities related to biking, running, swimming, yoga, strength building, and nutrition. The event is for all women, of all abilities and ages.</p>

<p>GOTRIbal is bringing in world class coaches and facilitators for women participants. The National Training Center is offering their facilities and coaches, and local experts in cycling, stand-up paddleboarding, performance nutrition, functional strength development and yoga will be on hand to create experiences participants won't soon forget.</p>

<p>To learn more about the Multisport Adventure Retreat for women, visit <a href="http://www.gotribalnow.com" target="_blank">www.gotribalnow.com</a> </p>

<p><strong>About GOTRIbal</strong>: <br />
GOTRIbal is a global destination for connecting and empowering women in endurance sports. The organization facilitates access to people, brands and information that helps women maintain their involvement in running, swimming, cycling, triathlon and other endurance sports. <br />
GOTRIbal is currently a regular featured writer on the ESPNW blog.<br />
GOTRIbal women are in over 16 countries and 45 states. <br />
<a href="http://www.gotribal.com/" target="_blank">www.gotribal.com</a> or on Facebook at <a href="http://www.facebook.com/GOTRIbal" target="_blank">www.facebook.com/GOTRIbal</a> </p>

<p><strong>About Mix1</strong>: <br />
mix1 aims to change people's lives by promoting athletic performance and overall health through all-natural products that deliver truly functional nutrition.  No matter the sport, mix1 helps athletes at any stage perform at their personal best with healthy mix1 all-natural protein shakes for pre-workout fuel, post-workout recovery and on-the-go nutrition. All eleven flavors of mix1 are free of lactose, gluten, soy & caffeine and the antioxidant power equal to three servings of fruits and vegetables, including the NEW chocolate and vanilla shakes.   Find mix1 at a retailer near you, <a href="http://www.mix1life.com" target="_blank">www.mix1life.com</a> <br />
&nbsp;</p>]]>
    </content>
</entry>

<entry>
    <title>Triathlon Blurbs: 110%, Honey Stinger, Medion, Triathlon Rocks</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2011/06/triathlon_blurbs_new_tri_related_products_from_110_honey_stinger_medion_triathlon_rocks.htm" />
    <id>tag:www.trijuice.com,2011://2.1102</id>

    <published>2011-06-24T13:11:27Z</published>
    <updated>2011-06-24T14:12:02Z</updated>

    <summary>This edition of Triathlon Blurbs! features some cool triathlon related products for your 2011 triathlon season. How about some Transformer Shorts from 110% to help ice your muscles. To keep you going how about some Honey Stinger Pink Lemonade or...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Gear" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Training" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="110%" label="110%" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="honeystinger" label="honey stinger" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="medion" label="medion" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonblurbs" label="triathlon blurbs" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlongear" label="triathlon gear" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonnutrition" label="triathlon nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonrocks" label="triathlon rocks" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2010/07/tjtriathlonblurbs-655.htm" onclick="window.open('http://www.trijuice.com/assets_c/2010/07/tjtriathlonblurbs-655.htm','popup','width=550,height=550,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2010/07/tjtriathlonblurbs-thumb-135x135-655.jpg" width="135" height="135" alt="triathlon blurbs" class="mt-image-left" style="float: left; margin: 3px 10px 7px 0;" /></a>This edition of Triathlon Blurbs! features some cool triathlon related products for your 2011 triathlon season.  How about some Transformer Shorts from 110% to help ice your muscles.  To keep you going how about some Honey Stinger Pink Lemonade or Lime-Ade Organic Chews or eload Endurance Sport Drink for racing in the heat.  For after triathlon race, a cool t-shirt "I PEE on my bike!" from Triathlon Rocks. </p>

<p>Item: <strong>110% Transformer Shorts</strong><br />
<a href="http://www.trijuice.com/assets_c/2011/06/ice110transformershorts-1940.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/06/ice110transformershorts-1940.htm','popup','width=600,height=647,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/06/ice110transformershorts-thumb-185x199-1940.jpg" width="185" height="199" alt="ice110 transformer shorts" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>Details: Muscle recovery after training or racing is key for better racing performance.  The Transformer Shorts from 110% are compression shorts for training and recovery that fuses the important benefits of compression with the elemental power of ice.  The 100% Transformer Shorts feature pockets for cold therapy that target quadriceps, hamstrings, hips, and the lumbar.  The compression reduces lactic acid levels and prevents soreness while the ice reduces swelling and pain.  Simply wear the shorts during your training and afterwards just slide in the frozen ice sheets in the appropriate pockets to reduce swelling and pain.  The shorts come complete with ice sheets and thermal bag which help keeps the sheets cold for up to 6 hours while mobile or away from home.  The shorts come in specific men's and women's sizes.<br />
MSRP: $110.00<br />
Website: <a href="www.110playharder.com/men/Thermal-Compression-Shorts" target="_blank">www.110playharder.com/men/Thermal-Compression-Shorts</a></p>

<p>Item: <strong>Honey Stinger Pink Lemonade & Lime-Ade Organic Chews</strong><br />
<a href="http://www.trijuice.com/assets_c/2011/06/honeystingerLimeadechews-1943.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/06/honeystingerLimeadechews-1943.htm','popup','width=600,height=522,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/06/honeystingerLimeadechews-thumb-200x174-1943.jpg" width="200" height="174" alt="honey stinger Limeade chews" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>Details: Honey Stinger, the leading manufacturer of honey-based nutritional products, has introduced the addition of Pink Lemonade and caffeinated Lime-Ade flavors to its Organic Energy Chews product line. The Pink Lemonade flavor offers a sweet and tangy taste.  A fresh lime citrus burst powers the Caffeinated Lime-Ade flavor with caffeine from white tea extract.  All Honey Stinger Organic Energy Chews feature the following:<br />
&nbsp;• Made with USDA certified Organic ingredients<br />
&nbsp;• 100% Organic tapioca syrup and honey - Pink Lemonade flavor<br />
&nbsp;• 95% Organic ingredients - Lime-Ade flavor<br />
&nbsp;• 160 calories per 50g (1.8oz) package<br />
&nbsp;• Lime-Ade flavor offers 32mg of caffeine from white tea extract<br />
MSRP: $1.99 per packet<br />
Website: <a href="http://shop.honeystinger.com/categories/Organic-Energy-Chews/" target="_blank">shop.honeystinger.com/categories/Organic-Energy-Chews</a><br />
</p>]]>
        <![CDATA[<p>Item: <strong>eload Endurance Sport Drink</strong><br />
<a href="http://www.trijuice.com/assets_c/2011/06/eloadezpaks-1937.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/06/eloadezpaks-1937.htm','popup','width=800,height=405,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/06/eloadezpaks-thumb-250x126-1937.jpg" width="250" height="126" alt="eloadezpaks.jpg" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>Details: Here is a product that has been on the market for a while and is now returning back to the U.S. market from Medion Corporation.  eload Endurance Sport Drink is a sports drink formulated specifically for the heat.  The most important job of a sports drink is the prevention and control of heat stress (muscle cramps, upset stomach, stomach cramps, nausea, flatulence, diarrhea, headaches, dizziness, unusual fatigue or delirium) primarily by replacing sweat electrolytes and fluid as they are lost.  e load comes in individual portable epaks and multi-use canisters.  Each contains Dextrose, Sucrose, Sodium, Potassium, Calcium, Magnesium, Zinc and MultiCitrate with NO: Preservatives, Artificial Flavors, Colors, Resistant Starches, Fructose and Gluten.  See a <a href="http://www.medioncorp.com/eload/eProductChart1.htm" target="_blank">Comparison of Several Sports Drinks Currently Sold</a>.  The eload heat endurance formula flavors include: lemon, orange, strawberry and berry twist.  The company has several other nutritional products.<br />
MSRP: $26.00 20PK Single Serving / $49.99 50 Servings Canister (<a href="https://www.feedthemachine.com/medion-corporation/" target="_blank">buy here</a>) <br />
Website: <a href="http://www.medioncorp.com/e-load-snapshot-p136227" target="_blank">www.medioncorp.com/e-load-snapshot-p136227</a></p>

<p><a href="http://www.trijuice.com/assets_c/2011/06/trirocksteeipee-1934.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/06/trirocksteeipee-1934.htm','popup','width=546,height=450,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/06/trirocksteeipee-thumb-200x164-1934.jpg" width="200" height="164" alt="trirocksteeipee.jpg" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>Item: <strong>Triathlon Rocks "I PEE on my bike!" Tee</strong><br />
Details: If you looking from something other than your triathlon race t-shirt to wear around your friends then check out Triathlon Rocks.  Agnese and Steve unveiled their t-shirts at this year's St. Anthony's Triathlon, including their very popular I PEE on my bike! t-shirt! <br />
MSRP: $20.00<br />
Website: <a href="http://www.triathlonrocks.com/" target="_blank">www.triathlonrocks.com</a><br />
&nbsp;<br />
&nbsp;<br />
<strong>Related Posts</strong>:<br />
&nbsp;• <a href="http://www.trijuice.com/2011/04/triathlon_blurbs_new_tri_related_products_from_de_soto_sport_new_balance_pacifichealth_labs_hammer_nutrition_skin_strong.htm">Triathlon Blurbs: De Soto Sport, New Balance, PacificHealth Labs, Hammer Nutrition, Skin Strong</a><br />
&nbsp;• <a href="http://www.trijuice.com/2011/03/triathlon_blurbs_louis_garneau.htm">Triathlon Blurbs: Louis Garneau, GU, Twin Six, Quinton Nixon</a><br />
&nbsp;• <a href="http://www.trijuice.com/2011/01/triathlon_blurbs_new_triathlon_related_products_from_torhans_first_endurance_speedo_topeak_bontrager.htm">Triathlon Blurbs: Torhans, First Endurance, Speedo, Topeak, Bontrager</a><br />
&nbsp;• <a href="http://www.trijuice.com/2010/09/triathlon_blurbs_new_triathlon_related_products_from_tyr_blueseventy_ingrid_loos_miller_scott_k-swiss-787.htm">Triathlon Blurbs: TYR, blueseventy, Ingrid Loos Miller, Scott, K-Swiss</a><br />
&nbsp;• <a href="http://www.trijuice.com/2010/07/triathlon_blurbs_new_triathlon_related_products_from_lemond_avia_honey_stinger_camelbak_lava.htm">Triathlon Blurbs: LeMond, Avia, Honey Stinger, Camelbak, LAVA</a><br />
&nbsp;</p>]]>
    </content>
</entry>

<entry>
    <title>GU Introduces Chocolate Raspberry Roctane Energy Gel</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2011/05/gu_energy_introduces_new_chocolate_raspberry_roctane_flavor_energy_gel.htm" />
    <id>tag:www.trijuice.com,2011://2.1050</id>

    <published>2011-05-17T15:56:31Z</published>
    <updated>2011-05-17T16:10:01Z</updated>

    <summary>GU Energy Labs, creators of the original sports energy gel, have announced the introduction of Chocolate Raspberry Roctane - an important addition to the GU line of ultra endurance energy gels. Formulated by company founder Dr. William Vaughan to fuel...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="energygels" label="energy gels" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="guenergy" label="gu energy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonnutrition" label="triathlon nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2011/05/guchocraspberrygel-1759.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/05/guchocraspberrygel-1759.htm','popup','width=280,height=506,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/05/guchocraspberrygel-thumb-175x316-1759.jpg" width="175" height="316" alt="gu chocolate raspberry roctane gel" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>GU Energy Labs, creators of the original sports energy gel, have announced the introduction of Chocolate Raspberry Roctane - an important addition to the GU line of ultra endurance energy gels.<br />
 <br />
Formulated by company founder Dr. William Vaughan to fuel his daughter Laura's course record at the Hardrock Hundred Mile Endurance Run, Roctane has become a staple for endurance athletes since its introduction in 2008. </p>

<p><em>"Finding myself over 11 minutes behind Julie [Dibens] as I headed into the run at Kona, I knew I would have to execute an impressive leg to accomplish my dream,"</em> recalled Mirinda Carfrae of her win at the 2010 Ironman World Championships, <em>"I felt incredibly strong through the first-half of the marathon, and having Roctane on hand offered the extra focus and vigor I needed to power through to the finish.  Chocolate Raspberry will be a welcome addition to my fueling cache in 2011."</em></p>

<p>The new flavor features Roctane's unique Amino Acid Blend (Histidine, Leucine, Valine, and Isoleucine) to slow energy-sapping acid build-up, along with Alpha-Ketoglutarate (OKG), to reduce muscle damage.   The strategic balance of Sodium, Potassium, Vitamin E, Calcium, and Caffeine also works cohesively to enable athletes to perform at a higher intensity for a longer period of time.<br />
 <br />
"We are pleased to introduce this flavor in response to the widely voiced demand for a chocolate Roctane option from athletes across the endurance sports world," said R&D Director Brent Mann,  "The unique, yet subtle tartness of our all natural raspberry flavor, brings balance to the bold profile of the real, dark chocolate."<br />
</p>]]>
        <![CDATA[<p>Chocolate Raspberry, available May 15th, joins Blueberry Pomegranate, Vanilla Orange, Pineapple and Cherry Lime Roctane to deliver athletes a sophisticated spread of flavor options to fuel their most demanding endurance pursuits.  Chocolate Raspberry will retail for MSRP $2.50 per packet, and $47.99 per 24-pack.  GU products are available for purchase at specialty sports retailers and at <a href="http://store.guenergy.com/" target="_blank">http://store.guenergy.com/</a>.</p>

<p><strong>ABOUT GU ENERGY</strong><br />
GU's original Energy Gel was launched in 1994 in Berkeley, CA. GU Energy Labs consistent innovation keeps GU at the forefront of the industry.  Roctane, Chomps and GU Recovery Brew are staples of endurance athletes' worldwide, providing scientifically-proven, performance-tested nutrition. For more information about GU, log onto <a href="http://www.GUenergy.com/" target="_blank">www.GUenergy.com</a></p>]]>
    </content>
</entry>

<entry>
    <title>Triathlon Blurbs: De Soto Sport, New Balance, PacificHealth Labs, Hammer Nutrition, Skin Strong</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2011/04/triathlon_blurbs_new_tri_related_products_from_de_soto_sport_new_balance_pacifichealth_labs_hammer_nutrition_skin_strong.htm" />
    <id>tag:www.trijuice.com,2011://2.1020</id>

    <published>2011-04-27T12:17:03Z</published>
    <updated>2011-04-26T12:32:22Z</updated>

    <summary>A bike jersey, trial running shoes, energy gel, electrolytes and anti-friction spray.</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Gear" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="desoto" label="de soto" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="electrolytes" label="electrolytes" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="energygels" label="energy gels" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hammernutrition" label="hammer nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="newbalance" label="new balance" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="pacifichealthlabs" label="pacifichealth labs" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="skinstrong" label="skin strong" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="trailrunningshoes" label="trail running shoes" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonblurbs" label="triathlon blurbs" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlongear" label="triathlon gear" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2010/07/tjtriathlonblurbs-655.htm" onclick="window.open('http://www.trijuice.com/assets_c/2010/07/tjtriathlonblurbs-655.htm','popup','width=550,height=550,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2010/07/tjtriathlonblurbs-thumb-135x135-655.jpg" width="135" height="135" alt="triathlon blurbs" class="mt-image-left" style="float: left; margin: 5px 10px 0 0;" /></a>This edition of Triathlon Blurbs! features some cool and new triathlon related products for you to check out.  How about a great charity skin cooler bike jersey from De Soto Sport. A new minimal trial running shoe from New Balance.  A new energy gel from PacificHealth Labs. Electrolyte effervescent tablets from Hammer Nutrition and a non-greasy spray product to reduce friction from Strong Skin.</p>

<p>Item: <strong>De Soto Sport Tri 4 Japan Benefit Bike Jersey</strong><br />
<a href="http://www.trijuice.com/assets_c/2011/04/tri4japanjersey-1655.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/04/tri4japanjersey-1655.htm','popup','width=716,height=553,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/04/tri4japanjersey-thumb-230x177-1655.jpg" width="230" height="177" alt="de soto tri4japan jersey" class="mt-image-right" style="float: right; margin: 5px 0 0 10px;" /></a>Details: Now you can help the victims of the Japan earthquake and tsunami, and receive this beautiful jersey in gratitude.  De Soto Sport has created a great Tri4Japan BIke Jersey out of Skin Cooler material. It has high quality-sublimated graphics.  The front graphic is the country of Japan in black and the resonating affect of the earthquake and tsunami in red. Below the Tri4Japan logo are the characters in Japanese for the phrase "Ganbare Nippon," which means we are asking the people of Japan to fight and not to give it. In other words "Fight (in support of) Japan."  The back graphic has the fateful date 3.11.11, and the red "Rising Sun" which is the Japanese flag, with the characters for the word "HOPE." At the bottom, it states "Help Japan Endure."  The ultimate goal of selling these Jerseys is to raise money while raising awareness and to keep the people of Japan on our minds and in our hearts.  Ships mid June for orders placed between April 21 and May 20.<br />
MSRP: $100.00<br />
Website: <a href="http://www.desotosport.com/merchant.mvc+Screen=PROD&Store_Code=DSS&Product_Code=XBJJ&Category_Code=tri4japan" target="_blank">www.desotosport.com</a>, visit <a href="http://www.tri4japan.com/" target="_blank">www.Tri4Japan.com</a> to learn more about the fundraising effort taking place</p>

<p>Item: <strong>New Balance MT10 Minimus Trail Running Shoes</strong><br />
<a href="http://www.trijuice.com/assets_c/2011/04/newbalanceMT10-1652.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/04/newbalanceMT10-1652.htm','popup','width=450,height=329,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/04/newbalanceMT10-thumb-230x168-1652.jpg" width="230" height="168" alt="new balance MT10" class="mt-image-right" style="float: right; margin: 5px 0 0 10px;" /></a>Details: New Balance introduces the only minimal trial running shoe that delivers the benefits of barefoot running with the protection of a lightweight trainer.  An entirely different approach to trail running, the MT10 Minimus Trail shoe takes the proven versatile durability of a Vibram outsole and combines it with a fitted, minimalist upper that's comfortable with or without socks.  Inspired by Good Form Running and designed to be worn with or without socks.  The Minimus collection holds a world of discovery for neutral runners as well as those with gait issues or chronic injury to conquer by learning better form.  Features: Synthetic/Mesh upper provides lightweight comfort and support, Odor resistant, Deconstructed ACTEVA midsole provides great flexibility and a featherweight cushion.  Shoe Weight: 201 grams (7.1 oz), Colors: Gray with Yellow or Black with Orange<br />
MSRP: $99.99<br />
Website: <a href="http://www.newbalance.com/products/MT10/" target="_blank">www.newbalance.com/products/MT10</a><br />
</p>]]>
        <![CDATA[<p>Item: <strong>PacificHealth Labs 2nd Surge Ultra Energy Gel</strong><br />
<a href="http://www.trijuice.com/assets_c/2011/04/2ndsurgeenergygel-1649.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/04/2ndsurgeenergygel-1649.htm','popup','width=280,height=462,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/04/2ndsurgeenergygel-thumb-165x272-1649.jpg" width="165" height="272" alt="2nd surge ultra energy gel" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>Details: PacificHealth Labs has introduced 2nd Surge Ultra Energy Gel, the first all-natural energy gel specifically formulated to delay the onset of both muscle and brain fatigue.  The 2nd Surge proprietary formula of rapidly acting carbohydrates, proteins, caffeine, and antioxidants are proven to give you the added energy when you need it most.  The energy get increases the delivery of critical nutrients to the brain and muscle cells and maintain metabolic energy needs.  The new energy gel is available in Chocolate and Double Expresso, both with 100mg of caffeine.  It's the perfect item to have on-hand when the last few miles of your race really get tough.<br />
MSRP: $15.92 (8 Pack)<br />
Website: <a href="http://www.pacifichealthlabs.com/2nd-surge.asp" target="_blank">www.pacifichealthlabs.com/2nd-surge.asp</a></p>

<p>Item: <strong>Hammer Nutrition Endurolytes Fizz</strong><br />
<a href="http://www.trijuice.com/assets_c/2011/04/endurolyte_fizz-1646.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/04/endurolyte_fizz-1646.htm','popup','width=261,height=317,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/04/endurolyte_fizz-thumb-165x200-1646.jpg" width="165" height="200" alt="hammer endurolyte fizz" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>Details: Endurolytes Fizz from Hammer Nutrition is the quality and effectiveness that you've come to expect from Endurolytes in a convenient, rapidly dissolving effervescent tablet.  Cramping is your body's final warning signal that you're on empty electrolyte wise.  To keep your body's muscular, digestive, nervous, and cardiac systems firing on all cylinders you need something like Endurolytes Fizz supply aconsistent mix of all electrolytic minerals, not just sodium and potassium.  They recently introduced Peach to their existing palate-pleasing flavors of Lemon-Lime, Grapefruit, and Mango.  No refined sugars or artificial sweeteners. <br />
MSRP: $6.50 (13 effervescent tablets in each tube)<br />
Website: <a href="http://www.hammernutrition.com/products/endurolytes-fizz.elf.html" target="_blank">www.hammernutrition.com</a></p>

<p>Item: <strong>Skin Strong SLIK</strong><br />
<img alt="strong skin slik" src="http://www.trijuice.com/images/slik.jpg" width="165" height="260" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" />Details: SLIK creates a thin, non-staining, non-greasy barrier against the skin which greatly reduces friction that may lead to chafing, blisters, or irritation.  The innovative and convenient spray formula makes it quick and easy to apply and is more hygienic than sticks or balms.  The spray gives you consistent volume and even coverage on even the hardest to reach places! This high performance skin care product, created by athletes for athletes, is designed to protect your body from these discomforts and let you focus on the true test - unleashing your mind to accomplish your goals.<br />
MSRP: $9.99 - 4oz spray bottle<br />
Website: <a href="http://skinstrong.com/products.html" target="_blank">www.skinstrong.com</a><br />
&nbsp;<br />
&nbsp;<br />
<strong>Related Posts</strong>:<br />
&nbsp;• <a href="http://www.trijuice.com/2011/03/triathlon_blurbs_louis_garneau.htm">Triathlon Blurbs: Louis Garneau, GU, Twin Six, Quinton Nixon</a><br />
&nbsp;• <a href="http://www.trijuice.com/2011/01/triathlon_blurbs_new_triathlon_related_products_from_torhans_first_endurance_speedo_topeak_bontrager.htm">Triathlon Blurbs: Torhans, First Endurance, Speedo, Topeak, Bontrager</a><br />
&nbsp;• <a href="http://www.trijuice.com/2010/09/triathlon_blurbs_new_triathlon_related_products_from_tyr_blueseventy_ingrid_loos_miller_scott_k-swiss-787.htm">Triathlon Blurbs: TYR, blueseventy, Ingrid Loos Miller, Scott, K-Swiss</a><br />
&nbsp;• <a href="http://www.trijuice.com/2010/07/triathlon_blurbs_new_triathlon_related_products_from_lemond_avia_honey_stinger_camelbak_lava.htm">Triathlon Blurbs: LeMond, Avia, Honey Stinger, Camelbak, LAVA</a><br />
&nbsp;• <a href="http://www.trijuice.com/2010/07/triathlon_blurbs_new_triathlon_products_from_de_soto_smartmount_gyst_sella_dbm_endurance.htm">Triathlon Blurbs: De Soto, Smartmount, GYST, Sella, DBM Endurance</a><br />
&nbsp;</p>]]>
    </content>
</entry>

<entry>
    <title>PacificHealth Labs Launches Accel Recover Bar</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2011/04/pacifichealth_laboratories_launches_accel_recover_muscle_recovery_bar.htm" />
    <id>tag:www.trijuice.com,2011://2.1017</id>

    <published>2011-04-25T12:40:48Z</published>
    <updated>2011-04-25T12:41:02Z</updated>

    <summary>PacificHealth Laboratories, the makers behind Accelerade, Endurox R4 and other nutritional products has launched ACCEL RECOVER, the first bar nutritionally engineered bar for maximum muscle recovery. The great tasting scientific proven recovery bar is designed to get high quality nutrients...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="accelrecover" label="accel recover" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="musclerecovery" label="muscle recovery" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nutritionbar" label="nutrition bar" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="pacifichealthlabs" label="pacifichealth labs" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonnutrition" label="triathlon nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2011/04/accelrecover-1636.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/04/accelrecover-1636.htm','popup','width=464,height=330,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/04/accelrecover-thumb-225x160-1636.jpg" width="225" height="160" alt="accel recover bar" class="mt-image-right" style="float: right; margin: 0 0 0 10px;" /></a>PacificHealth Laboratories, the makers behind Accelerade, Endurox R4 and other nutritional products has launched ACCEL RECOVER, the first bar nutritionally engineered bar for maximum muscle recovery.</p>

<p>The great tasting scientific proven recovery bar is designed to get high quality nutrients to your muscles fast. The key to recovery is getting high quality nutrients your muscles need as quickly as you can. The faster you start to recovery the faster you can be ready to go again on your next triathlon training day or race.</p>

<p><a href="http://pacifichealthlabs.com/accel-recover.asp" target="_blank">Accel Recover</a> was developed by leading exercise physiologists whose cutting-edge research has defined the science of muscle recovery.  The goal of the research team was to create a great-tasting bar in which every single nutritional component contributed to muscle recovery. The all-natural ACCEL RECOVER bar is the most exciting advance in bar nutrition in 30 years, with a breakthrough formula that incorporates:</p>

<p>&nbsp;• Unique blend of of three carbohydrates to rapidly and completely replenish depleted muscle glycogen stores<br />
&nbsp;• Proprietary combination of three proteins enriched with glutamine, arginine and leucine, the amino acids tat drive the repair and rebuilding of muscle protein and the rapid transport of nutrients to muscles<br />
&nbsp;• Medium-chain triglycerides, which rapidly convert into energy rather than fat. No other bar uses MCT's as the primary fat source<br />
&nbsp;• Antioxidants to protect your muscles from free radical damage</p>]]>
        <![CDATA[<p><em>"ACCEL RECOVER bar represents our commitment to drive innovation through science. ACCEL RECOVER bar addresses endurance athletes' specific recovery needs in a great tasting bar."</em> said Fred Duffner, President and CEO</p>

<p>Accel Recover comes in Chocolate Peanut Butter flavor and is packaged 12 to a carton ( MSRP: $23.80).  You can find the new Accel Recoverbars at Trisports.com and top independent Triathlon, Bike, and Run dealers.  To purchase or learn more about the science of ACCEL RECOVER, visit <a href="http://www.pacifichealthlabs.com/" target="_blank">www.pacifichealthlabs.com</a>.</p>

<p>Keep a few of these bars around and eat following any triathlon training or racing for optimum muscle recovery.<br />
&nbsp;</p>]]>
    </content>
</entry>

<entry>
    <title>Iron Girl and Nestle Announce New Iron Girl Energy Bar for Women</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2011/04/iron_girl_and_nestle_announce_the_launch_of_the_new_iron_girl_energy_bar_for_women.htm" />
    <id>tag:www.trijuice.com,2011://2.994</id>

    <published>2011-04-08T13:17:05Z</published>
    <updated>2011-04-08T13:45:31Z</updated>

    <summary>Nestle Performance Nutrition and its PowerBar® brand have announced a new co-branded women&apos;s energy bar with the Iron Girl® event-based brand. The Athleta Iron Girl Event Series consists of 13 races nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon....</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="energybar" label="energy bar" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="irongirl" label="iron girl" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="powerbar" label="powerbar" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2011/04/irongirlenergybar-1539.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/04/irongirlenergybar-1539.htm','popup','width=520,height=161,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/04/irongirlenergybar-thumb-250x77-1539.jpg" width="250" height="77" alt="iron girl energy bar" class="mt-image-right" style="float: right; margin: 0 0 0 10px;" /></a>Nestle Performance Nutrition and its PowerBar® brand have announced a new co-branded women's energy bar with the Iron Girl® event-based brand.  The Athleta Iron Girl Event Series consists of 13 races nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon.  Empowering females of all ages to lead a healthy and active lifestyle, Iron Girl is part of World Triathlon Corporation (WTC), producers of the Ford Ironman World Championship in Kailua-Kona, Hawaii.</p>

<p><em>"We are excited to announce the launch of the new Iron Girl™ energy bar, as an extension to our long-standing partnership with WTC,"</em> said Neel Premkumar, Brand Development Manager for PowerBar®.  <em>"This product supports the active lifestyle of adult women, whether training for an event or getting through a busy daily routine."</em></p>

<p>The all-new Iron Girl Energy Bar has nutrition for the athlete in every woman.  Each Iron Girl Bar contains calcium, iron and B vitamins, offering an excellent source of energy in each bite.</p>

<p><em><strong>Iron Girl Energy Bars</strong></em> are sold at Target® and are available in two flavors - Strawberry & Cranberry and Cocoa Crunch - that have soft and chewy whole grains mixed with real fruit and cocoa.</p>

<p>The new bar launch will be supported by sampling at events in the 2011 Athleta Iron Girl National Series, couponing with a "buy one, get one FREE" offer, and direct mail to Target® customers. <br />
</p>]]>
        <![CDATA[<p>Register on <a href="http://www.powerbar.com/irongirloffer" target="_blank">www.powerbar.com/irongirloffer</a> today to receive your own "buy one, get one FREE" coupon, as well as other special offers, access to training tools and expert nutrition advice, and to connect with athletes and trainers.</p>

<p>Vice President of Iron Girl® at WTC, Judy Molnar, commented, "This is an exciting new energy bar developed specifically to support the active lifestyles of women.  We know the importance of nutrition and the challenge of balancing all of life's demands with staying active - this bar will help provide women with nutrition on-the-go."</p>

<p>The new Iron Girl Energy Bar will be available starting mid-April in all Target® stores (U.S.A.) for a suggested retail price of $0.99 for a single bar and $4.99 for a multi-pack (six bars).</p>

<p>To learn more about Nestle Performance Nutrition and PowerBar®, visit <a href="http://www.powerbar.com/" target="_blank">www.powerbar.com</a>.  For more information on Iron Girl®, log on to <a href="http://www.irongirl.com/" target="_blank">www.irongirl.com</a>.  </p>

<p><strong>About Nestle Performance Nutrition</strong><br />
Nestle Performance Nutrition is a business unit within Nestle that has deep expertise in sports nutrition. It markets and sells PowerBar® and Musashi® brand sports nutrition products in more than 30 markets worldwide and is involved in helping athletes perform in races from Ironman to the Tour de France to the New York Marathon. Visit PowerBar.com for more information.</p>

<p><strong>About Iron Girl</strong><br />
Launched in 2004 with just two races, the Iron Girl® Event Series has grown to include 13 events nationwide, varying in distance from 5K to duathlon and triathlon. Iron Girl recently introduced its first half-marathon with plans to expand on the distance in 2012. With the mission of empowering women toward a healthy lifestyle, Iron Girl has celebrated finishers ranging in age from five to 89 years old with an average age of 36.  Visit www.irongirl.com, a site filled with training tips, guest columnists and nutrition information, and www.irongirlshop.com, an online store that offers products and accessories to match the active lifestyle of women.<br />
&nbsp;</p>]]>
    </content>
</entry>

<entry>
    <title>elete Launches CitriLyte Add-In Electrolyte Concentrate </title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2011/04/elete_launches_citrilyte_add-in_electrolyte_concentrate_for_drinks_and_hydration.htm" />
    <id>tag:www.trijuice.com,2011://2.988</id>

    <published>2011-04-04T15:58:00Z</published>
    <updated>2011-04-04T15:59:17Z</updated>

    <summary>elete electrolytes announced the launch of elete CitriLyte Add-In™ to its line up. elete CitriLyte Add-In is a patent-pending electrolyte concentrate formulated to help individuals stay hydrated, support muscle function...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="electrolytes" label="electrolytes" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="elete" label="elete" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hydration" label="hydration" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonnutrition" label="triathlon nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><em><strong>elete CitriLyte Add-In has all the benefits of Original elete Electrolyte Add-In, makes functional electrolyte water, but with a light, tart flavor; No calories, carbs, or artificial ingredients</strong></em></p>

<p><a href="http://www.trijuice.com/assets_c/2011/04/eleteCitriLyte-1521.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/04/eleteCitriLyte-1521.htm','popup','width=600,height=620,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/04/eleteCitriLyte-thumb-230x237-1521.jpg" width="230" height="237" alt="elete CitriLyte" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>elete electrolytes™ announced the launch of elete CitriLyte Add-In™ to its line up, which became available March 30, 2011. elete CitriLyte Add-In is a patent-pending electrolyte concentrate formulated to help individuals stay hydrated, support muscle function, heat tolerance, energy conversion, and replace a complete balance of electrolytes lost in sweat and during exertion without calories, sugars, or artificial ingredients. It also contains zinc and citric acid, which participate in the Krebs cycle (also known as the Citric Acid cycle), for energy conversion. elete CitriLyte Add-In is more efficient than water alone, is less expensive, and requires less clean up than sports drinks.</p>

<p>"We are very excited to release the new elete CitriLyte Add-In as it is the culmination of a product development effort that has spanned more than seven years," said Val John Anderson, Director of Sales and Marketing for elete. "Our plan was to introduce this product in late spring to a limited number of markets, but those who have already had a chance to try it have applied a sufficient amount of pressure for us to launch earlier than anticipated and across markets. It has been a very happy problem in that it has been difficult to keep samples of the product in stock. Even some people who have been avid supporters of the original elete Electrolyte Add-In and who didn't think that such a subtle difference as a very light, tart flavor would be a very big deal, have already come back to excitedly share that their usage has gone up significantly with the new CitriLyte Add-In."</p>

<p>Pro cross country and endurance mountain bike racer Sarah Kaufmann, who also works for elete, has extensively field-tested elete CitriLyte Add-In the last six months in a number of conditions and settings ranging from the arid desert trails of Nevada to grueling pro cycling competitions where every second counts. "The refreshing taste of CitriLyte makes it palatable even when my digestion is struggling in the heat of competition," stated Kaufmann. "I am thrilled to have something as effective as elete with a mild flavor."</p>

<p><strong>No Sugars, No Carbs, No Sticky Mess to Clean Up </strong><br />
elete CitriLyte Add-In contains original elete Electrolyte-Add-In with the electrolytes sodium, potassium, magnesium and chloride with the added benefits of zinc and citric acid. In keeping, too, with the original formula, elete CitriLyte does not contain sugars, carbs, artificial colors or flavors. And like original elete Add-In, elete CitriLyte can be used worry-free in hydration packs, bottles, and coolers without staining or leaving a lingering color and flavor residue. elete CitriLyte will not leave a sticky, syrupy mess that requires soap-and-water clean up after each use.<br />
</p>]]>
        <![CDATA[<p><strong>High Quality Continues with elete CitriLyte</strong> <br />
elete CitriLyte Add-In, like the original elete, does not contain any WADA-(World Anti-Doping Agency) banned substances and is made with low-sodium sea mineral concentrates that are Generally Recognized as Safe (GRAS). elete Electrolyte products are manufactured in a cGMP-certified facility, certified by NSF International, an independent, not-for-profit organization that certifies products and writes standards for food, water, and consumer goods.</p>

<p><strong>Clean, Environmentally Green System </strong><br />
The elete electrolytes system provides the highest versatility and value for athletes all while being environmentally green.</p>

<p>elete's empty pocket flask allows for individualized, as-needed dosing. "The debut of the empty pocket flask is going to really expand athletes' options as they can now easily and quickly refill the pocket flask with their choice of either original elete Electrolyte Add-In or elete CitriLyte Add-In, which will provide them with a lot more versatility along with the same value they've come to expect from elete."</p>

<p>Using the empty pocket flask and refilling it as needed with the larger, refill sizes of either add-in significantly reduces the amount of wasteful packaging that ends up on the trails and in the landfills, which makes it not only more environmentally green, but makes it more economically green--meaning it puts more money back in consumers' pockets.    <br />
"Both original elete Electrolyte Add-In and elete CitriLyte Add-In are electrolyte concentrates, which means consumers aren't paying for a sports drink or electrolyte-replacement product that they're going to drink once and then throw away. Even if an athlete just purchases the smallest refill bottle, the 2 oz., that little bottle makes 20, 8 oz. servings, which goes a long ways on the trail, road, court, and fairway."</p>

<p><strong>New elete CitriLyte Add-In Product Line-Up</strong>: <br />
elete CitriLyte Add-In is available in the following five sizes: <br />
&nbsp;• The refillable 24.6-ml empty pocket flask to retail at $1.50 <br />
&nbsp;• A 2 oz. refill bottle that makes 20 servings (a serving is 8 oz./0.25 liters of water) or 5 gallons of electrolyte-fueled hydration, MSRP $7.50 <br />
&nbsp;• A 4 oz. refill bottle that makes 40 servings or 10 gallons, MSRP $12.50 <br />
&nbsp;• A 250 mL (8.3 oz) refill bottle that makes 83 servings or 20 gallons, MSRP $18.50 <br />
&nbsp;• A 32 oz. Team Size, which makes 320 servings or up to 80 gallons, MSRP $48.00 <br />
&nbsp;• A 1-gallon container that makes 1,280 servings or up to 320 gallons, MSRP $154. A 1 oz. measured pump (sold separately, MSRP $6) can also accompany the gallon jug, which makes it ideal for teams, trainers, and others to easily dispense electrolytes for large mixes of electrolyte water (2 pumps per 5 gallons) and to easily refill the empty pocket flasks.</p>

<p>To learn more about elete, go to: <a href="http://www.eletewater.com/" target="_blank">www.eletewater.com</a>, <a href="http://www.facebook.com/elete.electrolytes/" target="_blank">www.facebook.com/elete.electrolytes</a>, <a href="http://twitter.com/eleteaddin/" target="_blank">twitter.com/eleteaddin</a>.</p>

<p><strong>About elete Electrolytes™</strong> <br />
elete Electrolytes™ (http://www.eletewater.com), a division of Mineral Resources International, Inc., provides cutting-edge innovation in electrolyte replacement that meet the needs of athletes, workers, active individuals, and those who at risk for dehydration and electrolyte loss. Original elete Electrolyte Add-In™ was the world's first versatile, field-tested electrolyte add-in specially designed to add electrolytes to any beverage or food to replace electrolytes, maintain fluid balance, sustain endurance, and help prevent occasional muscle cramps due to physical exertion. Original elete Electrolyte Add-In and CitriLyte Add-In contain no calories, sweeteners, flavorings, artificial ingredients, and unnecessary ingredients that impede optimal performance. Because elete is an electrolyte add-in, it can be used to make pure electrolyte water that tastes like water. elete tablytes™ are a complete, balanced electrolyte replacement in tablet form. For more information, visit <a href="http://www.eletewater.com/" target="_blank">www.eletewater.com</a> or call 800.669.1297.<br />
&nbsp;</p>]]>
    </content>
</entry>

<entry>
    <title>Triathlon Blurbs: Louis Garneau, GU, Twin Six, Quinton Nixon</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2011/03/triathlon_blurbs_louis_garneau.htm" />
    <id>tag:www.trijuice.com,2011://2.956</id>

    <published>2011-03-15T13:30:24Z</published>
    <updated>2011-03-15T15:31:01Z</updated>

    <summary>This edition of Triathlon Blurbs! features some new 2011 triathlon related products from Louis Garneau, GU Energy, Twin Six, Quinton Nixon.</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Gear" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="aerohelmet" label="aero helmet" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="electrolytes" label="electrolytes" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="guenergy" label="gu energy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="louisgarneau" label="louis garneau" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonblurbs" label="triathlon blurbs" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlongear" label="triathlon gear" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="twinsix" label="twin six" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2010/07/tjtriathlonblurbs-655.htm" onclick="window.open('http://www.trijuice.com/assets_c/2010/07/tjtriathlonblurbs-655.htm','popup','width=550,height=550,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2010/07/tjtriathlonblurbs-thumb-135x135-655.jpg" width="135" height="135" alt="triathlon blurbs" class="mt-image-left" style="float: left; margin: 4px 10px 0 0;" /></a>This edition of Triathlon Blurbs! features some cool and new triathlon related products for the 2011 triathlon season.  How about a new Louis Garneau helmet to keep you safe and help you fly on your bike, a portable tube with key Electrolyte Tablets from GU Energy.  For after your bike rides, a cool t-shirt from Twin Six and then a Transition Towel for your next race that supports the Leukemia & Lymphoma Society's. <br />
 <br />
Item: <strong>Louis Garneau Vorttice Aero Helmet</strong><br />
<a href="http://www.trijuice.com/assets_c/2011/03/garneauvortticehelmet-1420.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/03/garneauvortticehelmet-1420.htm','popup','width=515,height=312,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/03/garneauvortticehelmet-thumb-230x139-1420.jpg" width="230" height="139" alt="garneau vorttice aero helmet" class="mt-image-right" style="float: right; margin: 0 0 0 10px;" /></a>Details: Garneau introduced what they are touting as the world's fastest helmet this past October at the 2010 Ironman World Championship race in Kona. Proven dimpled technology at the front of the Vorttice helmet causes air to flow closely to the helmet. When hitting the "Vortex Generator" at the top of the helmet, the air is accelerated again, so it can glide along to the end of the helmet and eliminate air disturbances. Its unique air intake situated at the highest pressure point on the helmet directs the air along the 3 "evacuation channels" keeping the rider cool and directing the flow of air through and out the helmet. Designed to improve aerodynamic performance, the Vorttice lens is ventilated and included with the helmet.  Weight: 12 oz/340 g<br />
MSRP: $249.99<br />
Website: <a href="http://www.louisgarneau.com/us-en/product/68063/1405956/Accessories/VORTTICE_HELMET" target="_blank">www.louisgarneau.com</a></p>

<p>Item: <strong>GU Brew Electrolyte Tablets</strong><br />
<a href="http://www.trijuice.com/assets_c/2011/03/gubrewtablets-1417.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/03/gubrewtablets-1417.htm','popup','width=334,height=375,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/03/gubrewtablets-thumb-165x185-1417.jpg" width="165" height="185" alt="gu brew tablets" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>Details: Proper hydration is probably the single most important thing you can get right, and wrong, in training and racing.  GU Energy now has a portable, convenient and fast way to enrich straight water with it's new GU Brew Tablets.  The Electrolyte Tablets have the key electrolytes you need to stay hydrated before, during, and after exercise, with just the right amount of sodium and potassium and only 10 calories.  They are naturally sweetened with stevia, a South American herb that has been used as a sweetener by the Guarani Indians of Paraguay for hundreds of years.  Available in three flavors: Lemon Lime, Orange and Peach Tea.<br />
MSRP: $ 6.50 (per tube, 12 tablets)<br />
Website: <a href="http://www.guenergy.com/products/gu-brew-electrolyte-tablets" target="_blank">www.guenergy.com/products/gu-brew-electrolyte-tablets</a><br />
</p>]]>
        <![CDATA[<p>Item: <strong>Twin Six Bike Lane Warrior Tee</strong><br />
<a href="http://www.trijuice.com/assets_c/2011/03/twinsixbikelanewarrior-1414.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/03/twinsixbikelanewarrior-1414.htm','popup','width=400,height=390,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/03/twinsixbikelanewarrior-thumb-165x160-1414.jpg" width="165" height="160" alt="twin six bike lane warrior" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>Details: Twin Six, the alternative cycling apparel company has some new t-shirts for 2011, which include this one the Bike Lane Warrior Tee.  Some dominate on the trails. Others prefer to wield their strength on the open road. But few choose the bike lane as their main domain.  These riders have no "season", no affiliation, and usually fly solo.  Black T-shirt, Mustard Yellow Graphic, 100% Super Soft Cotton and made in the U.S.A <br />
MSRP: $22.00 <br />
Website: <a href="http://www.twinsix.com/gear/mens-casual/bikelanewarrior-t-2011" target="_blank">www.twinsix.com</a></p>

<p>Item: <strong>Quinton's Transition Towel for Leukemia & Lymphoma Society</strong><br />
<a href="http://www.trijuice.com/assets_c/2011/03/transitiontowellls-1411.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/03/transitiontowellls-1411.htm','popup','width=369,height=473,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/03/transitiontowellls-thumb-165x211-1411.jpg" width="165" height="211" alt="transitiontowellls.jpg" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>Details: Quinton Nixon, is a triathlete who is doing some fundraising with the Leukemia & Lymphoma Society's Team In Training program.  He's designed a transition towel for us to use and support a good cause.  1)  To help you get out of transition faster at your next race and, more importantly, 2)  To raise money and awareness for the Leukemia & Lymphoma Society, its support programs and its research.  They are the perfect size for keeping your transition area clean and compact.  They're about 16" x 26" which means they'll fit between the bottom of your front tire and your crank and won't impede on your tri-neighbor's transition area.<br />
MSRP: $15.00<br />
Website: <a href="http://www.transitiontowels.com/" target="_blank">www.transitiontowels.com</a><br />
&nbsp;<br />
&nbsp;<br />
<strong>Related Posts</strong>:<br />
&nbsp;• <a href="http://www.trijuice.com/2011/01/triathlon_blurbs_new_triathlon_related_products_from_torhans_first_endurance_speedo_topeak_bontrager.htm">Triathlon Blurbs: Torhans, First Endurance, Speedo, Topeak, Bontrager</a><br />
&nbsp;• <a href="http://www.trijuice.com/2010/09/triathlon_blurbs_new_triathlon_related_products_from_tyr_blueseventy_ingrid_loos_miller_scott_k-swiss-787.htm">Triathlon Blurbs: TYR, blueseventy, Ingrid Loos Miller, Scott, K-Swiss</a><br />
&nbsp;• <a href="http://www.trijuice.com/2010/07/triathlon_blurbs_new_triathlon_related_products_from_lemond_avia_honey_stinger_camelbak_lava.htm">Triathlon Blurbs: LeMond, Avia, Honey Stinger, Camelbak, LAVA</a><br />
&nbsp;• <a href="http://www.trijuice.com/2010/07/triathlon_blurbs_new_triathlon_products_from_de_soto_smartmount_gyst_sella_dbm_endurance.htm">Triathlon Blurbs: De Soto, Smartmount, GYST, Sella, DBM Endurance</a><br />
&nbsp;• <a href="http://www.trijuice.com/2010/04/triathlon_blurbs_polar_ism_mission_skincare_gu.htm">Triathlon Blurbs: Polar, ISM, Mission Skincare, GU</a><br />
&nbsp;</p>]]>
    </content>
</entry>

<entry>
    <title>Getting Your Early Season Triathlon Training Nutrition Right</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2011/02/interview_with_brian_shea_getting_your_early_season_triathlon_training_nutrition_right.htm" />
    <id>tag:www.trijuice.com,2011://2.937</id>

    <published>2011-02-18T04:50:10Z</published>
    <updated>2011-02-18T04:51:19Z</updated>

    <summary>As we begin to ramp up our training for the first spring triathlon, it&apos;s important to focus on nutrition as well. Especially on long courses, that often neglected fourth leg of the race frequently separates great races from bad ones....</summary>
    <author>
        <name>tjpaul</name>
        <uri>http://www.triessential.com/</uri>
    </author>
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="brianshea" label="brian shea" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="interview" label="interview" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nutritionplans" label="nutrition plans" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonnutrition" label="triathlon nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlontips" label="triathlon tips" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2010/04/healthyfoods-184.htm" onclick="window.open('http://www.trijuice.com/assets_c/2010/04/healthyfoods-184.htm','popup','width=320,height=320,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2010/04/healthyfoods-thumb-195x195-184.jpg" width="195" height="195" alt="healthyfoods.jpg" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>As we begin to ramp up our training for the first spring triathlon, it's important to focus on nutrition as well.  Especially on long courses, that often neglected fourth leg of the race frequently separates great races from bad ones.  As many of us in colder climates start our return to race fitness, we thought it would useful to get expert advice from Brian Shea, President and Head Coach at <a href="http://www.personalbestnutrition.com/" target="_blank">Personal Best Nutrition</a>.</p>

<p>Shea has developed race course nutrition plans for a number of top professional triathletes, including Julie Dibens, Terenzo Bozzone, Simon Lessing, Jordan Rapp, and Heather Gollnick, to name a few.  He also prepares nutrition plans for age-group triathletes ranging from beginners to World Champions.  We had the opportunity to ask Brian a number of questions about how to make nutrition an integral part of our early season triathlon base period.</p>

<p><strong>Paul Tyler:  <em>How should age-groupers looking at May/June season starts be changing their diets now?</em></strong></p>

<p><strong>Brian Shea</strong>:  In the early part of the season, the majority of athletes are coming off a period of lower training volume and typically less-than-perfect eating.  The end result of less training and more food equals being over target race weight. </p>

<p><strong>PT:  <em>What if I put on so many pounds over the holidays that I'll maybe only make my target race weight by the end of the season?</em></strong></p>

<p><strong>BS</strong>:  Regardless of whether you're 1% or 30% over your target race weight, you'll benefit from being closer to your ideal race weight and it's really the easiest way for free speed. What I mean by free speed is that if you make zero improvement in your fitness between today and race-day, but get 5 pounds closer to your ideal race weight, you're going to race faster.  The closer you can get to ideal race weight, the less likely you'll be to get injured, the healthier you'll be and -- what most of us feel is the most important benefit - the faster you'll be! </p>

<p><strong>PT:  <em>So is losing weight a goal I should build right into my early season training plan?</em></strong></p>

<p><strong>BS</strong>:  Yes, look at weight loss as the primary early season goal when training intensity and volume are typically less.   At that point in time, an athletes' workout will not be negatively impacted if you're short on calories.   We specifically create workouts done in a semi-depleted state <a href="http://www.personalbestnutrition.com/cgi-bin/yabb2/YaBB.pl?num=1275047870" target="_blank">and have an article on the PBN Forum</a>  which goes into greater detail on the physiologic benefit of training in a restricted state. <br />
</p>]]>
        <![CDATA[<p><strong>PT:  <em>How complicated is it to lose weight and launch a base period training schedule?</em></strong></p>

<p><strong>BS</strong>:  It's not overly complicated and always comes down to willpower. The focus on this is not only during workouts, but also in reviewing your diet for the other 20+ hours of the day when you're not training. This is not to say that all workouts through your entire year should be done in this manner, but early on, it's perfectly appropriate. As key races approach -- especially those of a half Iron distance or greater -- it's important to replicate the hourly caloric intake strategies that you intend to implement on race-day.  Therefore, a consistent 'low' calorie training regime wouldn't be as appropriate.<br />
Outside of your training, the last thing you want to do is starve yourself.  As such, I generally recommend not straying too far from what you're accustomed to doing normally, but cut out the garbage calories for 6.5 days per week. I  always like to build in a half day to cheat a little, but if most athletes can adhere to a solid dietary plan for the majority of the week, their body should adapt to the weight best suited for racing. </p>

<p><strong>PT:  <em>What should their nutrition goals be for their early "b" races?</em></strong></p>

<p><strong>BS</strong>:  Just as these races should serve as opportunities to test pacing strategies, identifying a nutritional strategy that works well for you should also be of utmost importance.  Although this may seem simple, most athletes don't take the time to monitor exactly what they consumed. </p>

<p><a href="http://www.trijuice.com/assets_c/2011/02/supplements-1320.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/02/supplements-1320.htm','popup','width=854,height=532,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/02/supplements-thumb-220x137-1320.jpg" width="220" height="137" alt="supplements.jpg" class="mt-image-left" style="float: left; margin: 0 10px 0 0;" /></a><strong>PT:  <em>Can I get by just on feel when it comes to nutrition?</em></strong></p>

<p><strong>BS</strong>:  More experienced athletes definitely can as you become better conditioned at recognizing the signs of caloric or hydration needs. The problem many beginner athletes and even some on the professional ranks have, is they haven't taken accurate notes whether a race goes good or bad. When this is neglected, athletes don't have a record of what they did and therefore, can't replicate what went well or discontinue what went poorly. With both the professionals and age groupers whom we work with on their nutritional strategies, prior to these 'B' events, we set an outline - literally down to the gram - of what that athlete should consume on race-day. </p>

<p><strong>PT:  <em>I t sounds like a food log is critical to keep and maintain even during training, right?</em></strong></p>

<p><strong>BS</strong>:  Yes, especially for those key training sessions.  Our strategy is based on much trial-and-error in training, so on race day we're simply implementing a strategy which has proven effective in training.  When race day comes, we aim to implement the plan as close as possible and then debrief after the event to keep what worked and discard what didn't.  So by the time we get to the 'A' race, the nutritional component is a complete non-issue.</p>

<p><strong>PT:  <em>Could I just copy Jordan Rapp's race nutrition plan, adjust it for my weight, and be done?</em></strong></p>

<p><strong>BS</strong>:  The short answer is yes, if you have the <em><strong>identical</strong></em> calorie, electrolyte and hydration needs, you could follow his plan and it should work perfectly. The problem is, what's 'best' for Jordan, may or may not be the 'best' for you and in most cases, it's probably not. The fact is, the best nutritional product or strategy is what works for you. I once heard an interview with a sommelier and he was asked, how can you determine what is a good wine?  His response, 'The one you think tastes good!'  As athletes, we should be thinking along those same lines and aim to implement our own best plan and the best plan for you is simply what works for you!</p>

<p><strong>PT:  <em>What "new" foods are worth trying in the early training  season?</em></strong></p>

<p><strong>BS</strong>:  With regards to specific 'new' products, there are always new flavors and improvements on existing products. Another trend we are seeing is more manufacturers offering products which are all-natural - not using any artificial colors, flavors or sweeteners.  The benefit of this may be less from a specific race-benefit and more related to general health benefits for those athletes trying to limit artificial colors/flavors. </p>

<p><strong>PT:  <em>Do you have any brand-name products like this to recommend?</em></strong></p>

<p><strong>BS</strong>:  The most significant product in this category is the release of <a href="http://www.personalbestnutrition.com/cgi-bin/pbn/scan/st=db/se=PowerBar/sf=manufacturer/tf=category%2Ctitle/sp=results3.html?id=2j4QSAuQ" target="_blank">Powerbar's Ironman Perform</a> which will be the on-course drink at all Ironman and 70.3 events -- where tens of thousands of us will be racing this season.   You always want to practice your nutritional strategy prior to your big event of the year and getting familiar with the product that's going to be on-course is an important part of that.  Given how widespread the Ironman and 70.3 events are, the likelihood that you'll be served a cup of the Perform is very good.   I would say it's probably one of the products that should be on your 'must try list' if you'll be racing an event which will be serving it.  It's also good to see the direction Powerbar has taken with this product.  So far, the reviews from our athletes and customers have been good.</p>

<p><strong>PT:  <em>What types of new foods or nutrition strategies are the pros experimenting with this year?</em></strong></p>

<p><strong>BS</strong>:  When it comes down to it, the pros are no different than the age groupers in that they also want to experiment with anything that may give them a step up on their competition. So when it comes to something 'new', it may not necessarily be a product that's new to the market and may just be a new product or strategy for that athlete.<br />
For example, an athlete may not have used caffeine in the past, but over the Winter did some experimenting with caffeinated products and had good results. Now that the new season is upon us, they may be taking a harder look at more caffeinated products (gels, drinks or capsules) which contain caffeine. </p>

<p><strong>PT:  <em>Let's switch gears briefly and talk about training in general.   Given the length of the professional season, what are the unique training periodization challenges that pros face?</em></strong></p>

<p><strong>BS</strong>:  Regardless of whether we're working with professionals or athletes working 50-hour weeks, there's generally an upward trend in total training volume as key 'A' races approach. A full-time professional athlete does have the luxury of revolving their life around their training and not vice-versa and therefore the difference in total volume may be less dramatic than that of an age-grouper.   Often these athletes will relocate to warmer locations through the winter months which will also allow them to continue with a moderate/high volume program, without being forced indoors.  Those athletes staying indoors will generally restrict themselves to a lower volume program, if for no other reason than the large, high-volume training on the treadmill or trainer isn't always the most mentally stimulating.</p>

<p><strong>PT:  <em>What lessons can age-groupers take away from pros who can focus on training full-time?</em></strong></p>

<p><strong>BS</strong>:  To truly be in top form, the professional athlete you see on race-day is the culmination of week-after-week, month-after-month and year-after-year consistency.  If there's a takeaway that age-groupers can learn from professionals, it's that triathlon is a sport which rewards consistency over time. We're often asked about 'the best' workouts and the truth is, there are no best workouts.  There are no secret workouts. The secret is hard work over long periods of time pays big dividends! </p>

<p><strong>PT:  <em>Does it make sense to really focus on one's limiter in the offseason?  If the bike is my weak link, should I turn into a cyclist for a month early in the year?</em></strong></p>

<p><strong>BS</strong>:  There are many different schools of thought on this, but I am a strong believer that the answer is a definitive YES!! The fact is to be a good triathlete, you don't need to be the best swimmer, cyclist or runner....but you do need to get pretty good at each of them if you expect to do well. You're not going to be a good runner in a triathlon, if you're not a good runner without the swim and bike attached to it. Given that most of us have commitments from training endlessly each week, it's important we make the most out of that training time and the off-season can serve as a great opportunity to really improve your weakness, without sacrificing fitness in the other two sports, once the season gets here. So if running is your weakness, get out there and run! Chris Solinski (American 10K Record Holder) had a fantastic quote: "You don't get better at running by doing everything but running. You get better by running!"  All of us can take something from Chris, so if you want to get better at running in the off-season, don't spend your spare time getting good at tossing around a kettle bell, get out there and run!</p>

<p><strong>About Brian Shea</strong>:<br />
Brian Shea is President and Head Coach of Personal Best Nutrition, a company specializing in endurance sports consultation where athletes and active people can also purchase the highest quality endurance sports nutrition.<br />
<a href="http://www.personalbestnutrition.com/" target="_blank">www.personalbestnutrition.com</a></p>

<p><br />
<em>Author: <strong>Paul Tyler</strong></em><br />
<em>Second story Photo by <a href="http://jdsparling.com/" target="_blank">Jeff Sparling</a></em><br />
&nbsp;<br />
&nbsp;<br />
Paul Tyler is founder of <a href="http://www.www.triessential.com/" target="_blank">Triessential.com</a>. Triessential offers an iPhone application that provides training tips and motivation every day throughout the entire year.<br />
<a href="http://www.triessential.com/" target="_blank">www.triessential.com</a><br />
&nbsp;</p>]]>
    </content>
</entry>

<entry>
    <title>Element Endurance Energy Bars Re-Launches</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2011/02/element_endurance_energy_bars_re-launches_with_an_all_new_look_boost_bar_and_more.htm" />
    <id>tag:www.trijuice.com,2011://2.922</id>

    <published>2011-02-01T19:45:00Z</published>
    <updated>2011-02-01T19:52:56Z</updated>

    <summary>Are you tired of energy bars that have ingredients you might not care for or are missing something you might like to see included?  We have a 15% Off Promo Code.</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="customnutrition" label="custom nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="energybar" label="energy bar" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="healthyrecipes" label="healthy recipes" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonnutrition" label="triathlon nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><em><strong>Element Endurance Re-Launches with an All New Look, Boost, Bar and More!</strong></em></p>

<p><a href="http://www.trijuice.com/assets_c/2011/02/eeblueberryrepairbar-1265.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/02/eeblueberryrepairbar-1265.htm','popup','width=469,height=375,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/02/eeblueberryrepairbar-thumb-200x159-1265.jpg" width="200" height="159" alt="Element Endurance blueberry repair bar" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>Are you tired of energy bars that have ingredients you might not care for or are missing something you might like to see included?  For example, want a bar that is high in fiber and high in protein, but doesn't have raisins?  If so, then you will need to check out Element Endurance, a company which allows customers to design their own custom energy bars.  Want a bar with chocolate, peanuts, and an Omega-3 boost, they can do that!</p>

<p><a href="http://www.ElementEndurance.com/" target="_blank">Element Endurance</a> features a line of energy bars tailored for endurance athletes brought forth by Chicago based Element Bars.  They just re-launched their website with an all new look, an added caffeine boost, a new Bananas A Whey bar and a new variety pack!  Nine months ago, Element Endurance launched with the goal of giving endurance athletes the ability to create customized energy bars to fuel their workouts as well as to offer a selection of bars designed by nutrition and physical medicine experts. All their natural energy bars are made with premium and organic ingredients! </p>

<p><strong>In the New Year Element Endurance made and met some Resolutions</strong>:<br />
&nbsp;• Caffeine, in moderation, is a healthy way to jumpstart your day and/or your workout.  They now have a new caffeine boost!  Simply add the caffeine boost to your customer energy bars and you'll have 50mg of caffeine (equivalent to a small cup of coffee). The caffeine is all natural and sourced from Yerba Matte tea extracts.<br />
&nbsp;• They created a new bar that looks healthy and tasty.  The "Bananas A Whey" is a new, high protein, low-fat bar made with bananas and dark chocolate to help with sports recovery. <br />
&nbsp;• If you aren't creative enough, check out their new variety pack now includes all four of their expertly designed bars. Cranberry Crunch and Cherry Charged are designed to help you Prepare and Perform while Blueberry Repair and Bananas A Whey are designed to aid Recovery.  <br />
</p>]]>
        <![CDATA[<p>Ordering your own customer energy bar from Element Endurance is simple.  They have an intuitive interface with all their ingredients that you use to create your own bar.  After choosing an ingredient, you'll immediately see the Nutritional Facts for your bar.</p>

<p>
<table width="100%" border="0" cellspacing="0" cellpadding="0">
  <tr>
    <td><strong>CORE</strong></td>
  </tr>
  <tr>
    <td>Oaty Chew, Little Crunch, Nutty Chew, Super Crunch</td>
  </tr>
  <tr>
    <td><strong>FRUITS</strong></td>
  </tr>
  <tr>
    <td>Cherries, Cranberries, Raisins, Blueberries, Apricots, Bananas</td>
  </tr>
  <tr>
    <td><strong>NUTS</strong></td>
  </tr>
  <tr>
    <td>Almonds, Flaxseeds, Walnuts, Cashews, Pumpkin Seeds, Sunflower Seeds</td>
  </tr>
  <tr>
    <td><strong>SWEETS</strong></td>
  </tr>
  <tr>
    <td>Honey, Brown Rice Syrup, Pumpkin Spice, Agave Syrup, Dark Chocolate, Cinnamon</td>
  </tr>
  <tr>
    <td><strong>BOOSTS</strong></td>
  </tr>
  <tr>
    <td>Whey Protein, Soy Protein, Immunity, Omega-3, B Vitamins, Glucosamine Chondrotin, Caffeine</td>
  </tr>
</table>
</p>
 
Visit <a href="http://www.ElementEndurance.com/" target="_blank">www.ElementEndurance.com</a> to create and name your own box of custom energy bars, one dozen for just $36 or sample the company's own creations with their variety pack, one dozen for just $24.  The custom energy bars only take 2 days to bake and package and then 7-10 days for shipping.

<p> <br />
<a href="http://www.trijuice.com/images/eetrijuicepromo.jpg"><img alt="eetrijuicepromo.jpg" src="http://www.trijuice.com/assets_c/2011/02/eetrijuicepromo-thumb-200x118-1268.jpg" width="200" height="118" class="mt-image-left" style="float: left; margin: 0 10px 0 0;" /></a>We've made friends with Element Endurance and they have been kind enough to offer a great promotion in conjunction with their re-launch.  They are offering <strong>TRIJUICE readers 15% Off their energy bars with Promo code: Trijuice</strong> <br />
<em>NOTE</em>: Promo code is case sensitive.  It's only valid on their Endurance line of bars.  Offer good on custom bars, packs of a single pre-designed bars as well variety packs.  Custom bars have to be purchased at a minimum of 12 bars.  </p>

<p><br />
<strong>About Element Bars</strong>:<br />
A pioneer in the custom energy bar market, Jonathan Miller, the founder and CEO of Element Bars, created the Element Endurance line of bars to reach those looking to take control of their nutrition for their sports and fitness needs! Jonathan has given the power back to the consumers by developing a unique and interactive drag and drop interface to allow people to create all natural, customized energy bars.<br />
&nbsp;</p>]]>
    </content>
</entry>

<entry>
    <title>nuun Reveals New Packaging and 5 New Flavors</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2011/01/nuun_reveals_new_packaging_and_5_new_flavors.htm" />
    <id>tag:www.trijuice.com,2011://2.912</id>

    <published>2011-01-20T01:00:00Z</published>
    <updated>2011-01-20T01:06:20Z</updated>

    <summary>nuun, the active hydration company which sells portable electrolyte hydration tubes with dissolvable tablets to fend off dehydration has revealed their new packaging and new electrolyte flavors. The 5 new flavors will complement the existing 6 flavors they already sell....</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="News" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="electrolytes" label="electrolytes" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hydration" label="hydration" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nuun" label="nuun" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonnutrition" label="triathlon nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2011/01/newnuunflavors-1232.htm" onclick="window.open('http://www.trijuice.com/assets_c/2011/01/newnuunflavors-1232.htm','popup','width=708,height=538,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2011/01/newnuunflavors-thumb-215x163-1232.jpg" width="215" height="163" alt="new nuun flavors" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a><a href="http://www.nuun.com/" target="_blank">nuun</a>, the active hydration company which sells portable electrolyte hydration tubes with dissolvable tablets to fend off dehydration has revealed their new packaging and new electrolyte flavors.  The 5 new flavors will complement the existing 6 flavors they already sell.  The new packaging help identify the individual flavors and shows off the new nuun logo.</p>

<p>nuun derived the new flavors with input / help from their loyal customers.</p>

<p>The fast acting, optimally balanced electrolyte hydration drink in a tab is popular with cyclists, triathletes, runners, adventure racers and anyone else 'doing stuff' while trying to stay properly hydrated.</p>

<p><strong>nuun flavor lineup</strong></p>

<p>
<table border="0" cellspacing="0" align="" width="100%">
  <tbody>
    <tr>
      <td><strong>Existing Flavors</strong></td>
      <td><strong>New Flavors</strong></td>
    </tr>
    <tr valign="top">
      <td>&#8226; lemon+lime<br />
        &#8226; tri-berry<br />
        &#8226; citrus fruit<br />
        &#8226; orange ginger<br />
        &#8226; banananuun<br />
        &#8226; kona cola</td>
      <td>&#8226; strawberry lemonade<br />
        &#8226; fruit punch<br />
        &#8226; lemon tea<br />
        &#8226; tropical<br />
        &#8226; grape</td>
    </tr>
  </tbody>
</table>
</p>

<p>The complex electrolyte drink recharges your salts without the sugary stuff while being refreshing and efficiently absorbed into your system compared to water alone or most sports drinks on the market.<br />
</p>]]>
        <![CDATA[<p>The new nuun flavors should be available in stores and online April 1st.  You can find nuun active hydration products here: <a href="http://www.nuun.com/" target="_blank">www.nuun.com</a></p>

<p>We can't wait to test out their new Lemon Tea flavor.  What do you all think about the new flavors?  Which one would you want to try first?  Let us know via <a href="http://twitter.com/#!/trijuice" target="_blank">twitter (@trijuice)</a> or <a href="http://www.facebook.com/trijuice" target="_blank">facebook</a>.</p>]]>
    </content>
</entry>

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