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Nutrition

New Skin Based Energy for Athletes from Clean Energy Patch

Athletes now have a better, cleaner way to get their energy. XEP, Inc., introduces an innovative skin patch designed to provide the positive benefits of natural caffeine during sport. Clean Energy Patch™ takes advantage of the skin's absorptive properties...

Bonk Breaker Adds Peanut Butter & Chocolate Chip Protein Bar

Responding to demand in the rapidly growing protein bar category, Bonk Breaker announces the company's third flavor in their Protein Bar lineup, Peanut Butter & Chocolate Chip. The new flavor embodies the Bonk Breaker whole foods philosophy of baking simple,...

GU Energy Unveils New Salted Caramel Gel

Nutrition pioneer offers athletes new flavor with elevated electrolytes. GU Energy Labs, creators of the original energy gel, today announced the launch of its newest gel flavor, Salted Caramel. Salted Caramel packs the same optimal blend of carbohydrates, proprietary GU...

Feed Zone Portables - Easy, Delicious Snack Recipes for Athletes

When Dr. Allen Lim left the lab to work with professional cyclists, he found athletes weary of processed bars and gels and the same old pasta. So Lim joined professional chef Biju Thomas to make eating delicious and practical. When...

X2PERFORMANCE Official Sports Supplement of 2013 Ironman U.S. Series

IRONMAN is proud to announce X2PERFORMANCE® by Advanced Bio Development LLC as the Official Sports Supplement of the 2013 IRONMAN® U.S. Series. Additionally, X2PERFORMANCE® will be the presenting sponsor for the 2013 U.S. Pro Championship at the...

Tri Gut Check - GI Distress Prevention Tips

In triathlon, the majority of issues on the run are related to the lower GI tract, while on the bike there may be more vomiting and reflux, associated with the upper GI tract. Given the disastrous effects that GI distress...

Shake it out! Two Nutritious Shakes for Triathletes

One of the things to consider after exercise or training and a good way to start your recovery is to replace the fluids lost during exercise. A good nutritional idea and an important one at that is to consume a...

Triathlete Workshop Partners with Blood Specialists InsideTracker

Triathlete Workshop is pleased to announce a partnership with blood analysis specialists InsideTracker by Segterra. Based in Cambridge, Massachusetts, InsideTracker uses 1,500 laboratories across the country to service their elite athletes, professional...

CLIF Announces Chocolate Cherry SHOT BLOKS

CLIF SHOT BLOKS®, the market-leading energy chew for performance athletes announced today a category-first flavor, Chocolate Cherry, available now at select specialty retail stores nationwide. CLIF SHOT BLOKS Chocolate Cherry marks a bold departure from fruit-only...

Gatorade & FuelBelt Sports Nutrition Partnership

As leaders in fueling endurance athletes, Gatorade and FuelBelt today announced a national multi-year partnership reinforcing their commitment to providing innovative and convenient sports fueling solutions...

New HDX Hydration Mix Continues Growth & Expansion

HDX Hydration Mix, a natural powder beverage mix with an advanced electrolyte blend for maximum hydration, is pleased to announce their expansion into endurance sports and nutrition retailers across Southern California. Already a fan favorite among the action sports...

Healthy Recipe: Baha's Homemade Granola

Granola, the popular breakfast food and snack food consisting of rolled oats mixed with various ingredients, such as dried fruit, brown sugar, and nuts, is a very popular staple with endurance athletes. Today it comes in many shapes and forms...

Triathlete Chris Lieto Joins REFUEL Got Chocolate Milk Campaign

Another professional triathlete joins the new Got Chocolate Milk Campaign. Now Chris Lieto joins fellow Ironman Champion Mirinda Carfrae as well as NBA star Carmelo Anthony, Dara Torres of USA Swimming and others as pitchman for chocolate milk's...

Only 35% of Americans Know How Much Protein They Need

CLIF Bar Finds Protein Knowledge Lagging Behind Other Health and Fitness Topics CLIF Builder's®, the great tasting high-protein bar, revealed the results of a new survey today showing that most Americans are unsure of how much protein they need on...

Review of Clif Bar's Upcoming Gary's Panforte Bar

Last week, the CLIF Bar team visited NYC and gave us some pre-release samples of new training snacks to try. At the top of the bag was Gary's Panforte, a 260-calorie "limited edition" bar inspired by bike trips through Italy....

Louis Garneau's New LG Energy Gels

Known for its cycling apparel and accessories, Louis Garneau enters the highly contested nutrition market with its new Garneau Nutrition product line. It ventures into the market today with the announcement of its new LG Energy Gels, which features 6...

Team Timex's Chris Thomas Talks Race Hydration Strategy

From February 16th to 19th, Timex Multisport Team held its annual triathlon base camp in East Rutherford, New Jersey. Timex pulled together its full complement of 48 team members from around the world for an intensive four days of training...

GU Expands Roctane Offering with New Energy Drink

Building on the success of the Roctane Gel platform, GU Energy Labs has announced the launch of Roctane Ultra Endurance Energy Drink. A new carbohydrate intensive energy drink for ultra distance and intense efforts. The light tasting, carbohydrate-dense Roctane Drink...

10 Different Steps to Shed the Holiday Weight

Yes, it's that time of year again when we look at ourselves in the mirror, pull on our tight pants, and quietly admit to ourselves that our diet went astray in the offseason. How do you get back to where...

The Feed Zone Cookbook for Endurance Athletes

For years the sport's elite athletes had been underperforming on bland fare and processed bars and gels. Science held few easy answers for nutrition in the real world, where hungry athletes must find the time to shop for healthy ingredients;...

New Cytomax Sports Performance Stick Packs

After unveiling its newly-reformulated Cytomax® Sports Performance Drink in April, CytoSport, Inc., (www.cytosport.com) began shipping its new Stick Packs to retailers and distributors nationwide. Available in 24ct. self-merchandising boxes, the Stick Packs allow retailers the option of selling individual sticks...

GOTRIbal Welcomes Mix1 to the Multisport Adventure Retreat for Women

SAN DIEGO, CA - August 9, 2011 - GOTRIbal, an international network and resource for women who share a passion for the endurance sports lifestyles, welcomes Mix1 to their 2nd Annual Multisport Adventure Series Retreat in Florida this year. Mix1's...

Triathlon Blurbs: 110%, Honey Stinger, Medion, Triathlon Rocks

This edition of Triathlon Blurbs! features some cool triathlon related products for your 2011 triathlon season. How about some Transformer Shorts from 110% to help ice your muscles. To keep you going how about some Honey Stinger Pink Lemonade or...

GU Introduces Chocolate Raspberry Roctane Energy Gel

GU Energy Labs, creators of the original sports energy gel, have announced the introduction of Chocolate Raspberry Roctane - an important addition to the GU line of ultra endurance energy gels. Formulated by company founder Dr. William Vaughan to fuel...

Triathlon Blurbs: De Soto Sport, New Balance, PacificHealth Labs, Hammer Nutrition, Skin Strong

A bike jersey, trial running shoes, energy gel, electrolytes and anti-friction spray.

PacificHealth Labs Launches Accel Recover Bar

PacificHealth Laboratories, the makers behind Accelerade, Endurox R4 and other nutritional products has launched ACCEL RECOVER, the first bar nutritionally engineered bar for maximum muscle recovery. The great tasting scientific proven recovery bar is designed to get high quality nutrients...

Iron Girl and Nestle Announce New Iron Girl Energy Bar for Women

Nestle Performance Nutrition and its PowerBar® brand have announced a new co-branded women's energy bar with the Iron Girl® event-based brand. The Athleta Iron Girl Event Series consists of 13 races nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon....

elete Launches CitriLyte Add-In Electrolyte Concentrate

elete electrolytes announced the launch of elete CitriLyte Add-In™ to its line up. elete CitriLyte Add-In is a patent-pending electrolyte concentrate formulated to help individuals stay hydrated, support muscle function...

Triathlon Blurbs: Louis Garneau, GU, Twin Six, Quinton Nixon

This edition of Triathlon Blurbs! features some new 2011 triathlon related products from Louis Garneau, GU Energy, Twin Six, Quinton Nixon.

Getting Your Early Season Triathlon Training Nutrition Right

As we begin to ramp up our training for the first spring triathlon, it's important to focus on nutrition as well. Especially on long courses, that often neglected fourth leg of the race frequently separates great races from bad ones....

Element Endurance Energy Bars Re-Launches

Are you tired of energy bars that have ingredients you might not care for or are missing something you might like to see included? We have a 15% Off Promo Code.

nuun Reveals New Packaging and 5 New Flavors

nuun, the active hydration company which sells portable electrolyte hydration tubes with dissolvable tablets to fend off dehydration has revealed their new packaging and new electrolyte flavors. The 5 new flavors will complement the existing 6 flavors they already sell....

Lose Weight Fast and be Fit for Your First Triathlon with Matt Fitzgerald

Did you step on the scales this week and realize you put on more weight than you realized? Is your next triathlon, road race or other endurance event also closer on the calendar than you'd like? Matt's Fitzgerald's latest book,...

Prepare to Win Triathlon Nutrition Tips from Chris McCormack

Wheaties FUEL is providing performance-enhancing nutrition tips to help athletes train with a series of "Prepare to Win" videos, including from Ironman World Champion Chris McCormack.

Triathlon Blurbs: Torhans, First Endurance, Speedo, Topeak, Bontrager

Triathlon Blurbs! is back after short hiatus. This edition features some cool and new triathlon related products for the 2011 triathlon season.

Matt Fitzgerald's Racing Weight Quick Start Guide

If you're like most endurance athletes, you're concerned about your weight. You know that every extra pound slows you down. Matt has a new Racing Weight Quick Start Guide.

Triathlon Blurbs: TYR, blueseventy, Ingrid Loos Miller, Scott, K-Swiss

This edition of Triathlon Blurbs! features the newly announced and legal swimskins from TYR and blueseventy just in time for those going to Kona or for WTC and USAT triathlon races next year. A few other new triathlon related products...

Introducing Performance Nutrition: EAS Peak

EAS Peak creates a new category in sports nutrition - performance beverages. This new caffeine-free beverage meets the needs of fitness enthusiasts and others leading active lifestyles who desire increased workout capacity, sustained energy and muscle protection to enjoy sports...

Triathlon Blurbs: LeMond, Avia, Honey Stinger, Camelbak, LAVA

This edition of Triathlon Blurbs! features a wide mix of new triathlon related products for you to check out. It includes a new bike trainer from Greg LeMond, some new recovery footwear, a tasty new protein bar, a new water...

Recommendations for Training or Racing in the Heat

Check out Bob Seebohar's article from the latest USAT Multisport Zone on 3 ways to beat the heat. It's getting warmer! Heat, sometimes combined with humidity depending on where you live, can throw you a good curve ball during these...

New Rx Nutrition DVD's for Mind, Body and Health

Are you looking to get into the best shape of your life so you can swim, bike, and run faster? If so, then you should check out the new Rx Nutrition 3-disc DVD set, Eating for Improved Performance in Life,...

New reGen™ Muscle Recovery Beverage Launched

High-performance athletes now have a nutritious and great-tasting option to help them train longer and harder with the launch of reGen™ recovery beverage.

The Beginner's Guide to Triathlon Nutrition

So you are gearing up for first triathlon! Congratulations and welcome to the sport. I made my grand appearance in 2002, doing one Olympic Distance Triathlon before jumping into Half Ironman and Ironman distance races. Yes, I can say it...

Ironman PERFORM vs Gatorade Endurance Formula

The World Triathlon Corporation just announced is new Sports Drink Sponsorship and Licensing Agreement with Powerbar for the new Ironman PERFORM drink. The announcement means that many WTC Ironman races will be replacing the previously served Gatorade Endurance Formula drink...

New Sports Drink Agreement for Ironman Brand Races

World Triathlon Corporation and Nestlé Performance Nutrition Announce Product Sponsorship and Licensing Agreement FLORHAM PARK, New Jersey (May 27, 2010) -- Nestlé Performance Nutrition and its PowerBar® brand, and the World Triathlon Corporation (WTC), owner of the Ironman® and Iron...

Lance Armstrong Joins Honey Stinger Ownership

Seven-time Tour de France champion partners with natural foods company April 28, 2010 (Steamboat Springs, Colo.) - Honey Stinger, the manufacturer of honey-based nutritional foods, announces a partnership with professional cyclist Lance Armstrong. In addition to future product development and...

Gatorade G Series going Pro with Product Launch

Gatorade is set to launch G Series Pro, a new variant of its recently launched G Series, through a distribution alliance with GNC starting on May 1, 2010. The full product line range will be distributed initially through an exclusive...

Trismarter.com Eat2Win Sports Nutrition Service Review

I recently had the opportunity to try out one of the Eat2Win Sports Nutrition Services from Trismarter.com. This post will be an evaluation and review of their Comprehensive Training Diet Analysis (CTDA) service. We need to consider a few additional...

Clif Bar Partners with MarkAllenOnline

CLIF® BAR and CLIF SHOT® Partner with Online Training Program of Famed Triathlete Mark Allen BERKELEY, Calif., March 26, 2010-- CLIF® BAR and CLIF SHOT®, the leaders in natural and organic sports nutrition, have teamed up with legendary triathlete Mark...

No Burning Water... - Meal Ideas for Triathletes

In order to survive as an endurance athlete, we need nutrition and often times we need it fast. I would venture to say that most of us are on a tight schedule between work, kids, training and sleeping and cooking...

Trismarter.com Eat2Win $100 Off Promotion

In the spirit of National Nutrition Month and Registered Dietitian Day (March 10, 2010), Trismarter.com is excited to offer $100 OFF any of their Eat2Win Sports Nutrition Services. Eat2Win Sports Nutrition Services  • Comprehensive Training Diet Analysis  • Training Fuel...

Vegetarian or Omnivore: A Dilemma for Triathletes?

The diet of a triathlete is constantly scrutinized for its ability to optimally fuel the athlete for training and racing. We have previously reported on the vegetarian diet for triathletes. For our purpose, we define vegetarian as someone who eats...

Racing Weight Is the First Weight-Loss Book for Endurance Athletes

Boulder, CO, USA - December 3, 2009 - VeloPress has published the first weight-loss book for endurance athletes. Racing Weight: How to Get Lean for Peak Performance by certified sports nutritionist Matt Fitzgerald offers the first comprehensive and science-based approach...

Mora Updates Popular Triathlon 101 Guide

Triathlon Expert Offers Four Tips for Race-Day Recovery Champaign, IL (May 20, 2009) -- John Mora knows what it takes to be a successful triathlete: He has competed in almost 200 running, cycling, and swimming events, including marathons, sprint triathlons,...

New Weight Management Product Designed Specifically for Athletes

PacificHealth Laboratories, the maker of Accelerade and Endurox R4 has launched a new product call FORZE GPS, the first scientifically proven appetite management tool created specifically for athletes. The key to getting leaner is appetite regulation. The objective is to...

PowerBar Introduces Gel Blasts Energy Chews

PowerBar introduces another product for athletes who need fast fuel during endurance activities, PowerBar Gel Blasts. Get the energy you need when you want it on your bike / run workout or race with PowerBar Gel Blasts, featuring C2 MAX...

New Hot Drinks for Cold Weather Athletes from Clif Bar

Clif Bar has two new products if your triathlon off-season or base building workouts take you outside this winter. Recognizing the specific nutrition needs of winter athletes, the company expanded its CLIF SHOT brand specifically creating hydration and recovery drinks...

Gatorade creator Dr. Robert Cade dies

Gainesville, FL (November 27, 2007) - Dr. J. Robert Cade, the legendary University of Florida scientist who led the research team that gave the world Gatorade, died Tuesday at Shands at UF medical center. He was 80. “Today, with his...

Triathlon Hydration Tips from Coach Joe

In the sport of triathlon and others sports, hydration is key especially in the hot days of summer. Our performance and well being is directly related to how well we replenish our body with fluids. In my previous post "Triathlon...

Triathlon Training or Race Day Hydration Gear

Here are a couple of products to help you stay hydrated this summer while it's hot out during your training or longer distance races. These triathlon related products are unique in the sense that they offer dual chambers for you...

SaltStick named as Official Electrolyte Capsule and Dispenser for 6 Ironman and two 70.3 Ironman Races in North America

Newbury Park, CA – January 10, 2007 - SaltStick™ , innovative electrolyte capsules and dispensers based on solid science and sound engineering, have been named as the Official Electrolyte Capsule and Dispenser of North America Sports™ Inc., organizers of 6...