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    <title>Triathlon Juice (TRIJUICE) - triathlon news &amp; resource site - Press Release Archives</title>
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    <id>tag:www.trijuice.com,2010-02-17://2</id>
    <updated>2010-07-29T12:42:24Z</updated>
    <subtitle>Triathlon News and Resource Blog.  The goal is to bring triathletes up to date with triathlon related information in regards to events, results, gear, training and nutrition and whatever comes to mind.</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type Pro 4.33-en</generator>

<entry>
    <title>Plymouth and Hull Welcomes Triathletes in September!</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/07/plymouth_ma_and_hull_ma_welcomes_triathletes_in_september.htm" />
    <id>tag:www.trijuice.com,2010://2.762</id>

    <published>2010-07-29T12:40:05Z</published>
    <updated>2010-07-29T12:42:24Z</updated>

    <summary>What better way to wrap up the summer than by taking in some of New England&apos;s most beautiful scenery?  Fast Forward Race has two triathlon events that allow athletes to do just that before the cold weather sets in. </summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
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        <category term="Triathlon" scheme="http://www.sixapart.com/ns/types#category" />
    
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    <category term="triathlonsinmassachusetts" label="triathlons in massachusetts" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><em><strong>HOW ABOUT A SPRINT TRI IN NEW ENGLAND IN SEPTEMBER? CHOOSE FROM ONE IN "AMERICA'S HOMETOWN" OR ONE ALONG THE OCEAN - OR BOTH!!</strong></em></p>

<p><a href="http://www.trijuice.com/images/ffrtriprsprint2010.jpg"><img alt="fast forward race" src="http://www.trijuice.com/assets_c/2010/07/ffrtriprsprint2010-thumb-185x221-641.jpg" width="185" height="221" class="mt-image-right" style="float: right; margin: 0 0 0 10px;" /></a>What better way to wrap up the summer than by taking in some of New England's most beautiful scenery?  <a href="http://www.fastforwardrace.com/" target="_blank">Fast Forward Race</a> has two triathlon events that allow athletes to do just that before the cold weather sets in. </p>

<p>This Labor Day Weekend, Plymouth, MA welcomes athletes to the 3rd annual <strong>Mayflower Sprint Triathlon</strong>.  The race takes place on Saturday, September 4th and starts at the foot of State Boat Ramp in Pilgrim Memorial Park and ends at Plymouth Rock.  The point-to-point course consisting of a 1/3-mile swim, 12-mile bike ride, and 3-mile run takes participants through the site of the 1620 Pilgrim landing, with all sorts of historic and scenic landscapes along the way.</p>

<p>Check in begins at 7:15am at Pilgrim Memorial Park with swimmers taking off from the Boat Ramp at 10:00am.  Participants can register online or by mail.  </p>

<p>In Hull, MA the 6th annual <strong>Nantasket Beach Triathlon</strong> takes place on Sunday, September 26 and consits of a ¼-mile swim, 10-mile bike ride, and 3-mile run.  The course begins with a swim in Massachusetts Bay, takes athletes on a scenic bike route with panoramic views of Boston Harbor and Boston Light, and finishes with a run on hard-packed sand at low tide.</p>

<p>Enjoy NO HASSLE racing.  Check in begins at 6:30am at DCR's Mary Jeanette Murray Bath House at Nantasket Beach, with the race beginning on the beach at 9:15am.  Participants can register online or by mail.</p>

<p>Whether a first timer, weekend warrior, or experienced racer, both races have something for everyone.  Relay teams are also invited to compete and cash prizes are available in a variety of categories.<br />
</p>]]>
        <![CDATA[<p>
<table border="0" cellspacing="0" cellpadding="0">
  <tr>
    <td><strong>Mayflower Sprint Triathlon</strong></td>
    <td><strong>FUNtastic2 Nantasket Beach Triathlon</strong></td>
  </tr>
  <tr>
    <td><strong>Field Limit</strong>: <br />
      450 Individuals and 50 relay Teams<br />
      <br />
      <strong>Entry Fees</strong>: <br />
      Pricing before August 1, 2010:<br />
      Individuals: $85 <br />
      Relay Teams: $125 <br />
      Pricing after August 1, 2010 <br />
      Individuals: $99 <br />
      Relay Teams: $140</td>
    <td><strong>Field Limit</strong>:<br />
      650 Individuals and 50 relay Teams<br />
      <br />
      <strong>Entry Fees</strong>:<br />
      Pricing before August 15, 2010:<br />
      Individuals: $85<br />
      Relay Teams: $125<br />
      Pricing on and after August 15, 2010<br />
      Individuals: $95<br />
      Relay Teams: $140</td>
  </tr>
</table></p>

<p>To register for the race, see the course, or for other information, please visit: <br />
<a href="http://www.fastforwardrace.com/" target="_blank">www.FastForwardRace.com</a>. If you have questions, please e-mail: chris@fastforwardrace.com.<br />
</p>]]>
    </content>
</entry>

<entry>
    <title>GOTRIbal National Conference for Women Triathletes </title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/07/gotribal_national_conference_for_women_triathletes.htm" />
    <id>tag:www.trijuice.com,2010://2.760</id>

    <published>2010-07-27T02:50:00Z</published>
    <updated>2010-07-27T02:52:29Z</updated>

    <summary>SAN DIEGO, CA - July 26, 2010 - GOTRIbal®, an international online, and offline, network for women passionate about endurance sports, today announced the San Diego Triathlon sponsorship for its Conference empowering and connecting women triathletes and runners. The San...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="conference" label="conference" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="gotribal" label="gotribal" scheme="http://www.sixapart.com/ns/types#tag" />
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    <category term="womentriathletes" label="women triathletes" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/images/gotriballogo190x100.jpg"><img alt="gotribal logo" src="http://www.trijuice.com/assets_c/2010/06/gotriballogo190x100-thumb-190x100-369.jpg" width="190" height="100" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a><strong>SAN DIEGO, CA - July 26, 2010</strong> - GOTRIbal®, an international online, and offline, network for women passionate about endurance sports, today announced the San Diego Triathlon sponsorship for its Conference empowering and connecting women triathletes and runners.  The San Diego Triathlon will sponsor the luncheon where women will enjoy a healthy spread of treats at the Hyatt Mission Bay Resort and Spa. </p>

<p>The event will be held on Saturday, October 16 from 7:30-4:30 p.m. PST at the Hyatt Bay Resort on Quivera Rd.  For those interested in participating, please visit: <a href="http://www.gotribalnow.com/events" target="_blank">www.gotribalnow.com/events</a></p>

<p>"<em>Women represent an important area of growth for the endurance industry,</em>" says Lisa Jenkins, Event Director for the San Diego Triathlon.  "<em>This conference offers the San Diego Triathlon a unique opportunity to interact directly with active women through a positive open dialogue. We hope to take what we learn during the luncheon and create a better experience for the female athlete.</em>"  </p>

<p>Delicious breakfast and lunch treats are just part of the full day of clinics, workshops and presentations during the 2010 <a href="http://www.gotribalnow.com/special-events/gotribal-conference-and-retreat-2010" target="_blank">GOTRIbal Conference</a>.  Women participants can expect to meet leaders in the endurance sports and medical fields who specialize in women specific topics:</p>

<p><em><strong>Lesley Paterson, Xterra Pro Triathlete and Coach</strong></em>: Native Scot, and San Diego resident, Lesley talks about how to make the most of your training program while maintaining a full life outside of triathlon.</p>

<p><em><strong>Matt Fitzgerald</strong></em>:  Nationally renowned author, journalist, coach and athlete, Matt will discuss elements from his new book Racing Weight: How to get lean for peak performance.</p>

<p><em><strong>Active Release Technique</strong></em>: demonstrations: Expert and San Diego favorite, Gino Cinco, will demonstrate this soft tissue technique to relieve nerve and muscle discomfort and pain so that athletes can continue training for their races.</p>

<p><em><strong>Amber England</strong></em>: Amber, recently featured in Self Magazine, lost 100 lbs, and completed her first triathlon. She will discuss her personal transformation and its impact on her professional life.</p>

<p><em><strong>Melanie Benn</strong></em>: Para-Olympic swimmer, multi-medal winner. Will join Amber England in several panels to discuss overcoming personal and physical challenges to reach your athletic goals.<br />
</p>]]>
        <![CDATA[<p>"<em>It's amazing how many women do endurance sports now, yet so few have the forum to safely connect and network, outside of their regions, in a meaningful way,</em>" commented GOTRIbal founder and CEO, Tanya Maslach. "<em>This event will bring our online resources to the offline arena where women athletes gather in the spirit of learning, networking and unconditional support - its unprecedented.</em>"</p>

<p><strong>Registration Info</strong>:<br />
The full program, plus all the scrumptious food, is $135. Your day starts at 7:30 am with a buffet style breakfast and 150 or so of some incredible women from around the country who share your passion for running, swimming and cycling.</p>

<p>You'll be treated to a wide array of professionals, both at the Expo and through your clinics and conference workshops and presentations, who recharge your batteries with knowledge, inspiration and, of course, a little bit of insanity.</p>

<p>Your weekend-long journey will culminate, if you choose, with a sprint race on Sunday morning with over 1500 other women doing the US Women's Triathlon only a few short minutes from the hotel. And you will have new friends, and perhaps a few business partners, who will be part of your growing network of unconditional supporters in your journey on and off the race course.</p>

<p><a href="http://www.gotribalnow.com/events" target="_blank">Click here to register</a>!</p>

<p><br />
<strong>About GOTRIbal</strong>:<br />
GOTRIbal® women are in over 36 regional "TRIbes" in 44 US states and 15 countries. The organization exists to provide the resources, tools and means to connect women endurance athletes around the world together so that they, through the power of sport, can accomplish anything they dream of doing; finishing a triathlon, asking for a promotion, starting a business or even leaving a destructive relationship. It's not just about the race. </p>

<p><strong>About San Diego Triathlon</strong>:<br />
The Inaugural San Diego Triathlon will take place on Sunday, March 13, 2011, at 7:30 a.m., on Mission Bay, in San Diego, Calif. The public is invited to watch the race and attend the free two-day fitness festival & expo which will take place Saturday March 12 and Sunday March 13, at the start/finish line on Vacation Isle. Race registration opens on Wednesday, September 1, on the official event website. The San Diego Triathlon is owned and produced by IMG with race direction provided, in part, by World Triathlon Corporation, in conjunction with event partner San Diego Sports Commission, and community partners Tri Club San Diego and GOTRIbal. Interested participants are encouraged to register online early as space is limited. For more information visit <a href="http://www.sandiegotriathlononline.com/" target="_blank">www.sandiegotriathlononline.com</a>. </p>

<p>###</p>

<p>Press Contact:<br />
Tanya Maslach<br />
<a href="http://www.gotribalnow.com/" target="_blank">GOTRIbal LLC.</a><br />
619.573.0918<br />
Tanya@gotribalnow.com<br />
&nbsp;<br />
&nbsp;<br />
<strong>Related Posts</strong>:<br />
&nbsp;• <a href="http://www.trijuice.com/2010/06/gotribal_womens_sports_organization_makes_a_splash_around_the_world.htm">GOTRIbal Organization Makes a Splash Around the World</a><br />
 </p>]]>
    </content>
</entry>

<entry>
    <title>Wassner &amp; Thompson Lead 2010 Life Time Fitness Triathlon Series</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/07/rebeccah_wassner_and_david_thompson_lead_2010_life_time_fitness_triathlon_series.htm" />
    <id>tag:www.trijuice.com,2010://2.749</id>

    <published>2010-07-21T03:45:13Z</published>
    <updated>2010-07-21T03:45:38Z</updated>

    <summary>CHANHASSEN, Minn., July 20, 2010 - With a victory on her home turf at Sunday&apos;s Nautica New York City Triathlon, Rebeccah Wassner collected 10,000 points and took over first place in the 2010 Life Time Fitness Triathlon Series Race to...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="davidthompson" label="david thompson" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lifetimefitnesstriathlonseries" label="life time fitness triathlon series" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="olympicdistance" label="olympic distance" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="rebeccahwassner" label="rebeccah wassner" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2010/07/thompsonwasnerltfts10-597.htm" onclick="window.open('http://www.trijuice.com/assets_c/2010/07/thompsonwasnerltfts10-597.htm','popup','width=720,height=600,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2010/07/thompsonwasnerltfts10-thumb-220x183-597.jpg" width="220" height="183" alt="thompson and wassner" class="mt-image-left" style="float: left; margin: 0 10px 0 0;" /></a><strong>CHANHASSEN, Minn., July 20, 2010</strong> - With a victory on her home turf at Sunday's Nautica New York City Triathlon, Rebeccah Wassner collected 10,000 points and took over first place in the 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup professional women's standings. Wassner, who successfully defended her 2009 Nautica New York City title, moved ahead of Nicole Kelleher (USA) in the Series standings. Making it a family affair, Wassner's twin sister, Laura, finished second at the event and finds herself in a three way tie for third place in the point standings alongside Mary Beth Ellis (USA) and Sara McClarty (USA). </p>

<p>Within the men's professional division, David Thompson (USA) assumed the lead in point standings with his second-place finish in New York. Filip Osplay (CZE), who was the Nautica New York City Triathlon Champion, is now tied with Matt Reed (USA) for second place in the men's point standings. </p>

<p><strong>2010 Life Time Fitness Triathlon Series Race to the Toyota Cup Standings</strong>:</p>

<p>
<table width="100%" border="0" cellspacing="0" cellpadding="0">
  <tr>
    <td><strong>Male Professional Division</strong></td>
    <td><strong>Points</strong></td>
    <td><div align="center"><strong> </strong>&nbsp;</div></td>
    <td><strong>Female Professional Division</strong></td>
    <td><strong>Points</strong></td>
  </tr>
  <tr>
    <td><a href="http://thompsontri.com/" target="_blank">David Thompson</a> (USA)</td>
    <td>22,000</td>
    <td><div align="center">&nbsp;</div></td>
    <td><a href="http://becw.blogspot.com/" target="_blank">Rebeccah Wassner</a> (USA)</td>
    <td>19,000</td>
  </tr>
  <tr>
    <td>Matt Reed (USA)</td>
    <td>17,000</td>
    <td><div align="center">&nbsp;</div></td>
    <td>Nicole Kelleher (USA)</td>
    <td>16,000</td>
  </tr>
  <tr>
    <td>Filip Osplay (CZE)</td>
    <td>17,000</td>
    <td><div align="center">&nbsp;</div></td>
    <td>Mary Beth Ellis (USA)</td>
    <td>14,000</td>
  </tr>
  <tr>
    <td>Bevan Docherty (NZL)</td>
    <td>10,000</td>
    <td><div align="center">&nbsp;</div></td>
    <td>Laura Wassner (USA)</td>
    <td>14,000</td>
  </tr>
  <tr>
    <td>Max Chrabot (USA)</td>
    <td>9,000</td>
    <td><div align="center">&nbsp;</div></td>
    <td>Sara McClarty (USA)</td>
    <td>14,000</td>
  </tr>
</table>
</p>

<p><em>Points as of July 20, 2010</em></p>]]>
        <![CDATA[<p>The August 29 Chicago Triathlon, now owned and produced by Life Time Fitness, serves as the fourth of six races in the 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup. </p>

<p>Complete Series point standings and upcoming race information are available at racetothetoyotacup.com. The Series Point System determines the top six Professional women and men (three in each division) who will receive a Series Bonus payout, in addition to any individual race awards. Additionally, the female and male Professional champions will be awarded the coveted Toyota Cups. </p>

<p>The 2010 Series Professional Division cash purse includes $353,000 in individual race awards plus a $68,000 Series Bonus purse. Additionally, the top female and male professional champion each will receive a 2010 Toyota Prius at the Toyota U.S. Open Triathlon in Dallas. </p>

<p>In order to be eligible for the Series Bonus and Toyota Cup, Professional triathletes must start at least four of the six Series events, one of which must include the Toyota U.S. Open Triathlon Championship in Dallas. </p>

<p>In addition to the professional division, the Life Time Fitness Triathlon Series provides elite and age-group participants with awards and opportunities to participate in the Series Championship in Dallas. Through three events, nine elite men and women, and nine age-group athletes qualified for awards. <br />
 <br />
 <br />
<strong>About the Life Time Fitness Triathlon Series Race to the Toyota Cup</strong> <br />
In groundbreaking fashion, the Life Time Fitness Triathlon Series launched in 2006 and created the first-ever connection among the most prominent international-distance triathlon events in the United States. Throughout the Series, an international field of professional triathletes battle to earn points and a chance to win the coveted Toyota Cup. In 2010, the Series consists of six events, including: the June 27 PHLYTRI (phillytri.com), the July 10 Life Time Fitness Triathlon (ltftriathlon.com), held in Minneapolis, the July 18 Nautica New York City Triathlon (nyctri.com), the August 29 Chicago Triathlon (chicagotriathlon.com), the October 3 Kaiser Permanente Los Angeles Triathlon (LATriathlon.com) and the October 10 Toyota U.S. Open Championship (toyotausopentriathlon.com), held in Dallas. For more information, visit the Life Time Fitness Triathlon Series Race to the Toyota Cup Web site, <a href="http://www.racetothetoyotacup.com/" target="_blank">racetothetoyotacup.com</a>. </p>

<p><strong>About Life Time Fitness, Inc. </strong><br />
Life Time Fitness, Inc. is a healthy way of life company based in Chanhassen, Minnesota. The Company is dedicated to providing programs and services that help its members connect and engage with their areas of interest, and achieve success with their health and fitness goals. Life Time Fitness designs and operates distinctive, multi-use sports, professional fitness, family recreation and spa/resort centers that help members lead healthy and active lives. As of July 20, 2010, the Company operated 89 centers in 19 states and 24 markets. Additional information about Life Time Fitness centers, programs and services is available at <a href="http://www.lifetimefitness.com/" target="_blank">lifetimefitness.com</a>. <br />
</p>]]>
    </content>
</entry>

<entry>
    <title>Five Disabled Veterans to Race Ironman 70.3 Lake Stevens</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/07/trisoldier_project_taking_team_of_disabled_veterans_to_ironman_703_lake_stevens.htm" />
    <id>tag:www.trijuice.com,2010://2.743</id>

    <published>2010-07-17T22:25:02Z</published>
    <updated>2010-07-17T22:26:50Z</updated>

    <summary>TriSoldier Project and Paralyzed Veterans of America Taking Team of Five Disabled Veterans to Ironman 70.3 Lake Stevens</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="disabledveterans" label="disabled veterans" scheme="http://www.sixapart.com/ns/types#tag" />
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    <category term="jefftrout" label="jeff trout" scheme="http://www.sixapart.com/ns/types#tag" />
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    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><strong><em>TriSoldier Project and Paralyzed Veterans of America Taking Team of Five Disabled Veterans to Ironman 70.3 Lake Stevens</em></strong></p>

<p><a href="http://www.trijuice.com/images/trisoldierproject.jpg"><img alt="trisoldier project logo" src="http://www.trijuice.com/assets_c/2010/07/trisoldierproject-thumb-185x185-578.jpg" width="185" height="185" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a><strong>Lake Stevens, WA - July 12th, 2010</strong> - Through a partnership with Paralyzed Veterans of America, the <a href="http://www.trisoldier.org/" target="_blank">TriSoldier Project</a> will be taking a team of five disabled veterans to the Ironman 70.3 Lake Stevens on August 15th, 2010. The TriSoldiers, Sean Halsted, Tarus Nelson, John Dicorce, Kevin McNease and Derik Weida come from varied backgrounds across the country. They have two things in common, they are classified as a disabled veteran by the Veterans Administration and they have used the sport of triathlon to overcome the effects of their<br />
injuries.</p>

<p>TriSoldier Derek Weida served as an Infantryman in the 82nd Airborne Division. He suffered a gunshot wound through the right knee in Iraq in June of 2007. He has lost significant range of motion and can no longer run. </p>

<p>TriSailor Petty Officer Kevin McNease served in the US Navy for 20 years as a Rescue Swimmer. Cumulative trauma left him with a 50% disability after surgeries to his hip and shoulders. </p>

<p>TriSoldier Sergeant Tarus Nelson served as a US Army Combat Engineer for four years. He was injured in a convoy accident which left him with a shattered left arm, two broken collar bones, fractured skull, broken jaw, severed tongue and internal injuries.</p>

<p>TriSoldier Sergeant John DiCroce served as a US Army Infantryman for seven years. He was injured and following three reconstructive knee surgeries, forced to retire.</p>

<p>Through the Paralyzed Veterans of America partnership, we will be able to provide travel, lodging, food, race entry and uniforms for the athletes.</p>

<p>TriSoldier was founded in 2009 by former army officer and USA Triathlon certified coach Jeff Trout as a way to provide coaching to disabled veterans who want to participate in the sport of triathlon. After an article was posted about TriSoldier by USA Triathlon on their website, the organization took off quickly. Many people across the county contacted TriSoldier with offers to help. TriSoldier started a coaching directory which lists coaches throughout the country who pledged to donate their time to disabled veterans in their local area.<br />
</p>]]>
        <![CDATA[<p>In February of this year, Andy MacDonald, Associate Director of Sports and Recreation of the Paralyzed Veterans of America, stepped in and provided support to put together the Lake Stevens event. Jeff Trout, Executive Director of the TriSoldier Project feels this partnership will expand in the future.</p>

<p>"<em>Andy came to us and offered us a chance to take TriSoldier to the next level. Hopefully going forward, we will be able to return the favor to the PVA by providing support to the paratriathlete community.</em>" Trout goes on to say "<em>Andy and I have talked about expanding to at least six races next year, and our plan at TriSoldier is to raise money to provide grants to athletes for training and equipment in the future. I don't think the average person realizes the expense associated with prosthesis, handcycles and racing wheelchairs that disabled athletes depend on for training as well as competition.</em>"</p>

<p>For more information on the TriSoldier Project, visit their website at <a href="http://www.trisoldier.org/" target="_blank">www.trisoldier.org</a> or their <a href="http://www.facebook.com/group.php?gid=299775472277&ref=ts" target="_blank">Facebook</a> page. The Paralyzed Veterans of America is located on the web at <a href="http://www.pva.org/" target="_blank">www.pva.org</a>.</p>

<p>Contact:<br />
Jeff Trout<br />
Jefft@trisoldier.org<br />
Ph: 530-305-6602<br />
</p>]]>
    </content>
</entry>

<entry>
    <title>Inaugural Ironman 70.3 Racine Race this Weekend </title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/07/inaugural_2010_ironman_703_racine_triathlon_race_take_place_this_weekend.htm" />
    <id>tag:www.trijuice.com,2010://2.741</id>

    <published>2010-07-15T19:22:53Z</published>
    <updated>2010-07-15T19:24:21Z</updated>

    <summary>Wednesday, July 14, 2010 -- This Sunday, July 18, more than 2,000 professional and age group athletes will take part in the 2010 Ironman 70.3 Racine Triathlon. A professional field consisting of some of the sport&apos;s top contenders will vie...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="craigalexander" label="craig alexander" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ironman703" label="ironman 70.3" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="katemajor" label="kate major" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonsinwisconsin" label="triathlons in wisconsin" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/images/im703racine.jpg"><img alt="im703racine.jpg" src="http://www.trijuice.com/assets_c/2010/07/im703racine-thumb-185x82-572.jpg" width="185" height="82" class="mt-image-left" style="float: left; margin: 0 10px 10px 0;" /></a><strong>Wednesday, July 14, 2010</strong> -- This Sunday, July 18, more than 2,000 professional and age group athletes will take part in the 2010 <a href="http://www.IronmanRacine.com/" target="_blank">Ironman 70.3 Racine</a> Triathlon. A professional field consisting of some of the sport's top contenders will vie for the title, to include Australians Craig Alexander, the 2008 and 2009 Ironman World Champion, and Luke Bell, a multiple Ironman 70.3 winner. On the women's side is fellow Aussie Kate Major, who won at last weekend's Amica Ironman 70.3 Rhode Island and Canada's Magali Tisseyre, who came in first at June's Ironman 70.3 Mooseman. </p>

<p>One of more than 40 events in the Ironman 70.3 global series, Ironman 70.3 Racine will take athletes on a 1.2-mile swim along North Beach in Lake Michigan, a 56-mile bike through the countryside of Racine County and a 13.1-mile run on a course that features a tour of Racine Zoo and the beautiful Lake Michigan coastline. The event offers a $30,000 professional prize purse and 50 coveted slots to the Foster Grant Ironman World Championship 70.3, Presented by Ford, taking place on November 13 in one of the world's top beach destinations, Clearwater, Fla.  </p>

<p>The sold-out event will see athletes ranging in age from 18 to 69 years old and representing more than 35 states and eight countries, with nearly 400 participants from the state of Wisconsin. A variety of inspirational athletes are racing, to include: </p>

<p>&nbsp;&#8226; Michele Wilkinson, 41, of Milton, Wisc., a breast cancer survivor and mother of two. <br />
&nbsp;&#8226; Colin Grove, 39, of Verona, Wisc., who has lost more than 100 pounds in training for triathlon. <br />
&nbsp;&#8226; Lisa LeClaire-Rhode, 42, of Onalaska, Wisc., who is able to live an active lifestyle following open-heart surgery. <br />
</p>]]>
        <![CDATA[<p>The first wave of athletes will begin the race at 7 a.m. with additional waves entering the water every four to five minutes until 8:20 a.m. Pros leading the field are expected to finish in approximately four hours while the majority of age group participants will finish between five and eight hours. The official cutoff for the event is approximately 4:50 p.m. CDT, 8.5 hours after the start of the final swim wave. </p>

<p>Journalists wishing to cover the event in an on-site capacity must submit a request via e mail to Catie@ironman.com. Media credential applications will be distributed electronically and may be returned via e-mail or fax. If you are given credentials, you must secure them no later than 4 p.m. on Saturday, July 17. Credentials can be picked up at Ironman 70.3 Racine VIP Check-In, located at the Racine Civic Centre - Festival Hall (5 Fifth Street, Racine, Wisc.). VIP Check-In will be open Friday, July 16, from 2 - 6 p.m.; and Saturday, July 17, from 11 a.m. - 4 p.m. </p>

<p>Visit <a href="http://www.IronmanRacine.com/" target="_blank">IronmanRacine.com</a> for event information. <br />
&nbsp;<br />
&nbsp;<br />
<strong>Related Posts</strong>:<br />
&nbsp;&#8226; <a href="http://www.trijuice.com/2009/10/spirit_of_racine_triathlon_becomes_ironman_703_racine.htm">Spirit of Racine Triathlon Becomes Ironman 70.3 Racine</a><br />
 </p>]]>
    </content>
</entry>

<entry>
    <title>Ironman Florida Swim Course Update</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/07/ironman_florida_swim_course_upironman_florida_swim_course_update_due_to_oil_spill.htm" />
    <id>tag:www.trijuice.com,2010://2.737</id>

    <published>2010-07-14T15:15:50Z</published>
    <updated>2010-07-14T15:17:55Z</updated>

    <summary>July 12, 2010 - The Ironman Team continues to closely monitor the oil spill developments and potential impact to the Panama City Beach area. We are currently working with government agencies and local partners to identify possible swim venue options....</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="ironmanflorida" label="ironman florida" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="worldtriathloncorporation" label="world triathlon corporation" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2010/07/imfloridaswim-563.htm" onclick="window.open('http://www.trijuice.com/assets_c/2010/07/imfloridaswim-563.htm','popup','width=512,height=374,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2010/07/imfloridaswim-thumb-185x135-563.jpg" width="185" height="135" alt="imfloridaswim.jpg" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a><strong>July 12, 2010</strong> - The Ironman Team continues to closely monitor the oil spill developments and potential impact to the Panama City Beach area. We are currently working with government agencies and local partners to identify possible swim venue options. Our team remains committed to ensuring the safety of all athletes and providing an Ironman experience that includes swim, bike and run.</p>

<p>"Contingency planning is part of our day-to-day operations," said Steve Meckfessel, WTC's Chief Operations Officer. "While we can't forecast swim and beach conditions in November, we are evaluating several course and venue options which will enable athletes to complete the entire event."</p>

<p>Communication relating to contingency plans for Ford <a href="http://www.ironmanflorida.com/" target="_blank">Ironman Florida</a> will be released as soon as they are finalized. Ironman will reach out to all registered athletes via email, on ironman.com and through official press materials.</p>

<p>Richard Sanders, Vice President of Sports Marketing for the Panama City Beach Convention and Visitor's Bureau comments, "We understand the concerns our visiting athletes have and consider their health and safety to be a top priority. We are working with Ironman and local officials to provide alternative plans for the swim portion of the race if the Gulf Coast oil spill does affect the waters currently utilized. If the swim location has to be moved, it will in not impact the caliber or integrity of this year's Ford Ironman Florida. We look forward to welcoming this world-class talent and the event back to Panama City Beach."<br />
</p>]]>
        <![CDATA[<p>For additional questions, please contact florida@ironman.com. Information on Ford Ironman Florida and the 2010 Ironman Event Series can be found at <a href="http://www.ironman.com" target="_blank">http://www.ironman.com</a></p>]]>
    </content>
</entry>

<entry>
    <title>Bozzone and Major Win Ironman 70.3 Rhode Island </title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/07/terenzo_bozzone_and_kate_major_win_2010_ironman_703_rhode_island.htm" />
    <id>tag:www.trijuice.com,2010://2.733</id>

    <published>2010-07-11T20:00:41Z</published>
    <updated>2010-07-11T20:06:09Z</updated>

    <summary>July 11, 2010 (Providence, R.I.) -- New Zealand&apos;s Terenzo Bozzone and Australia&apos;s Kate Major took first at today&apos;s Amica Ironman 70.3 Rhode Island Triathlon. Bozzone, the 2008 Foster Grant Ironman World Championship 70.3 winner, claimed the title with an overall...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Results" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="ironman703" label="ironman 70.3" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="katemajor" label="kate major" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="terenzobozzone" label="terenzo bozzone" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonresults" label="triathlon results" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/images/im703ri.jpg"><img alt="im703ri.jpg" src="http://www.trijuice.com/assets_c/2010/07/im703ri-thumb-185x111-543.jpg" width="185" height="111" class="mt-image-left" style="float: left; margin: 0 10px 10px 0;" /></a><strong>July 11, 2010 (Providence, R.I.)</strong> -- New Zealand's Terenzo Bozzone and Australia's Kate Major took first at today's Amica <a href="http://www.ironmanrhodeisland.com/" target="_blank">Ironman 70.3 Rhode Island</a> Triathlon. Bozzone, the 2008 Foster Grant Ironman World Championship 70.3 winner, claimed the title with an overall time of 4:01:15. Major, whose resume includes several Ironman and 70.3 victories, crossed the line in 4:30:36. The third-annual race offered a professional prize purse of $30,000 and 50 coveted slots to the 2010 Foster Grant Ironman World Championship 70.3, Presented by Ford, taking place on Nov. 13 in Clearwater, Fla. </p>

<p>A highly competitive men's field today consisted of the top five finishers listed below as well as last year's second-place finisher, Richie Cunningham, and Rhode Island native John Hirsch, who finished in 4:35:04. Exiting the water at Roger Wheeler State Beach in first was Graham O'Grady, of New Zealand, followed closely by Great Britain's Paul Ambrose. Ambrose, who also led off the bike, transitioned to the run more than three minutes ahead of Bozzone and Australia's Tim Berkel. The pair made up time on the half-marathon course through Providence and finished in first and second place, respectively. </p>

<p>Major also saw competition with a strong women's field including Former Ironman World Champion and last year's female winner, Michellie Jones, along with New Hampshire native Heather Jackson and Massachusetts resident Caitlin Snow. Jones was first out of the water with New Zealand's Samantha Warriner exiting just seconds after. Jackson had the fastest bike split of the day, completing the 56 miles in 2:29:53, but the race came down to Major and Snow, who finished a mere 13 seconds apart. </p>

<p><strong>2010  Ironman 70.3 Rhode Island Results</strong>:</p>

<p>
<table width="100%" border="0" cellspacing="0" cellpadding="0">
  <tr>
    <td><strong>Pro Men Results</strong></td>
    <td><strong>Time</strong></td>
    <td><div align="center"><strong>Place</strong></div></td>
    <td><strong>Pro Women Results</strong></td>
    <td><strong>Time</strong></td>
  </tr>
  <tr>
    <td><a href="http://terenzo.blogspot.com/" target="_blank">Terenzo Bozzone</a></td>
    <td>4:01:15 </td>
    <td><div align="center">1</div></td>
    <td><a href="http://www.majorkate.com/" target="_blank">Kate Major</a></td>
    <td>4:30:36</td>
  </tr>
  <tr>
    <td>Tim Berkel</td>
    <td>4:02:05</td>
    <td><div align="center">2</div></td>
    <td>Caitlin Snow</td>
    <td>4:30:59 </td>
  </tr>
  <tr>
    <td>Paul Ambrose</td>
    <td>4:03:02</td>
    <td><div align="center">3</div></td>
    <td>Samantha Warriner</td>
    <td>4:33:32 </td>
  </tr>
  <tr>
    <td>Richie Cunningham</td>
    <td>4:07:00</td>
    <td><div align="center">4</div></td>
    <td>Kim Loeffler</td>
    <td>4:33:46</td>
  </tr>
  <tr>
    <td>Maxim Kriat</td>
    <td>4:07:43</td>
    <td><div align="center">5</div></td>
    <td>Heather Jackson</td>
    <td>4:34:13 </td>
  </tr>
</table>
</p>]]>
        <![CDATA[<p>Participants in today's event ranged in age from 18 to 80 years old and represented 40 states and 20 countries, including more than 100 athletes from the Ocean State. </p>

<p>Amica Ironman 70.3 Rhode Island, with more than 1,200 competitors at the start line, saw pleasant conditions at the start and water temperature at 69.6 degrees Fahrenheit. Finishers were greeted with sunny skies and temperatures in the low to mid 80s. </p>

<p> - <a href="http://ironmanlive.com/tracking.php?race=rhodeisland70.3&year=2010" target="_blank"> Ironman 70.3 Rhode Island Athlete Tracker</a> [via Ironman]<br />
&nbsp;<br />
&nbsp;<br />
<strong>Related Posts</strong>:<br />
&nbsp;&#8226; <a href="http://www.trijuice.com/2010/06/chris_lieto_magali_tisseyre_win_2010_ironman_703_buffalo_springs_lake.htm">Lieto, Tisseyre Win Ironman 70.3 Buffalo Springs Lake</a><br />
&nbsp;&#8226; <a href="http://www.trijuice.com/2010/06/bozzone_warriner_triumph_at_2010_ironman_703_eagleman.htm">Bozzone & Warriner Triumph at Ironman 70.3 Eagleman</a><br />
&nbsp;&#8226; <a href="http://www.trijuice.com/2010/05/victories_for_bozzone_morrison_at_ironman_703_st_croix.htm">Victories for Bozzone & Morrison at Ironman 70.3 St. Croix</a><br />
&nbsp;&#8226; <a href="http://www.trijuice.com/2010/04/bozzone_mcglone_win_inaugural_ironman_703_us_pro_championshipinaugural.htm">Bozzone, McGlone Win Inaugural Ironman 70.3 U.S. Pro Championship</a><br />
&nbsp;&#8226; <a href="http://www.trijuice.com/2010/04/potts_and_warriner_win_2010_ironman_703_new_orleans.htm">Potts and Warriner Win Ironman 70.3 New Orleans</a><br />
</p>]]>
    </content>
</entry>

<entry>
    <title>New reGen™ Muscle Recovery Beverage Launched</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/07/new_regen_muscle_recovery_beverage_powered_by_natural_cocoa_launched.htm" />
    <id>tag:www.trijuice.com,2010://2.721</id>

    <published>2010-07-02T18:12:55Z</published>
    <updated>2010-07-02T18:16:33Z</updated>

    <summary>High-performance athletes now have a nutritious and great-tasting option to help them train longer and harder with the launch of reGen™ recovery beverage.</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="recoverybeverage" label="recovery beverage" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="regen" label="regen" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonnutrition" label="triathlon nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><strong><em>reGen™'s Natural Cocoa, 3:1 Carb-to-Protein Formulation Proven Clinically to Accelerate Muscle Recovery and Increase Endurance</em></strong></p>

<p><a href="http://www.trijuice.com/assets_c/2010/07/regeniamge-488.htm" onclick="window.open('http://www.trijuice.com/assets_c/2010/07/regeniamge-488.htm','popup','width=500,height=600,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2010/07/regeniamge-thumb-175x210-488.jpg" width="175" height="210" alt="regen" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a><strong>Wheat Ridge, CO</strong> -- High-performance athletes, and those who aspire to achieve this distinction, now have a nutritious and great-tasting option to help them train longer and harder with the launch of <strong>reGen</strong>™ recovery beverage. The first of-its-kind muscle recovery drink is designed to harness the antioxidant benefits found in natural cocoa with the nutrients athletes need to recover their muscles following a grueling workout.</p>

<p>The creation of <strong>reGen</strong>™ recovery beverage was inspired by several peer-reviewed research studies demonstrating natural cocoa's role in improving blood flow. Produced by Apure Foods Company of Wheat Ridge, CO, <strong>reGen</strong>™ has been clinically shown to help speed muscle recovery and increase exercise endurance.<small>(1)</small></p>

<p><strong>reGen</strong>™ is powered by natural cocoa, with more than two tablespoons (12 grams) in each 200-calorie, 11-ounce serving to provide more antioxidant power than that of many superfruits. Research shows that consuming natural cocoa can help maintain healthy blood flow, which may enhance the delivery of carbohydrates and protein during muscle recovery, and may enable a more efficient removal of the "waste" products produced during exercise that can lead to post-training muscle soreness.<small>(2)</small></p>

<p>Many chocolate-flavored beverages utilize alkalized cocoa, for improved flavor, color and solubility; however, alkalization can significantly reduce cocoa's antioxidant power. Scientists from the Hershey Center for Health and Nutrition™ worked with the <strong>reGen</strong>™ team to develop a unique patent-pending process that incorporates the large amount of natural cocoa found in each serving of <strong>reGen</strong>™ without resorting to the use<br />
of alkalized cocoa.</p>

<p><strong>reGen</strong>™ also contains the scientifically-recommended 3:1 ratio of carbohydrates to protein, optimal for recovery.<small>(3)</small>  Each serving contains 35 grams of carbohydrates to 11 grams of protein from whey and casein.  (<a href="http://www.trijuice.com/media/reGen_Product_Fact_Sheet.pdf" target="_blank">reGen Nutrition Factsheet</a>)</p>

<p>"Nutrition for recovery is one of the most important, yet misunderstood, elements of a committed training program," said Dr. Amy Griel Preston, Ph.D., R.D., senior nutrition scientist for the Hershey Center For Health & Nutrition. "reGen™ is designed to give committed athletes the right nutrients, in the proper ratio, at the right time, to pursue their athletic goals."<br />
</p>]]>
        <![CDATA[<p>According to clinical testing done by Miami Research Associates, study participants who consumed the <strong>reGen</strong>™ beverage experienced an average of 25 percent improvement in their muscle recovery compared to the leading carbohydrate and electrolyte beverage. In the same clinical study, when participants consumed reGen™ they experienced an average 9.7 percent increase in endurance versus when they consumed an identical beverage without cocoa.<small>(4)</small></p>

<p>"Several research studies have shown the potential benefits of natural cocoa over the years, so it was exciting to observe the results that athletes using <strong>reGen</strong>™ generated in this clinical study," said Douglas S. Kalman PhD, RD of Miami Research Associates. "These new findings may just reset the game in post-workout muscle recovery."</p>

<p>Consuming <strong>reGen</strong>™ within the first hour after a workout maximizes its benefits; however, nutrition for muscle recovery goes beyond the first 60 minutes.<small>(5)</small> It is important to consume the correct amount of carbohydrates and protein approximately every two hours, for up to four to six hours, after training.<small>(6)</small> These needs can be met either by drinking a second <strong>reGen</strong>™ muscle recovery beverage two hours post-workout or by eating a well-balanced meal that contains both carbohydrates and protein.</p>

<p><strong>reGen</strong>™ is 99.9 percent lactose-free and will be initially released in the Northeast region<br />
of the U.S. beginning in June 2010. reGen™ is compliant with NCAA guidelines for<br />
nutrition for collegiate athletes.</p>

<p>Each single-serve, 11-ounce shelf-stable container has a suggested retail price of $2.99 to $3.49. <strong>reGen</strong>™ will be available at local health clubs, gyms and specialty cycling and running retailers, as well as online at <a href="http://www.regen2recover.com/" target="_blank">www.regen2recover.com</a>.</p>

<p>For more information, and to learn more about <strong>reGen</strong>™ recovery beverage and the<br />
science of recovery, please visit <a href="http://www.regen2recover.com/" target="_blank">www.regen2recover.com</a></p>

<p><br />
<strong>Apure Foods Company</strong>:<br />
Apure Foods Company was launched in April 2010 to develop and deliver food and beverage products with enhanced nutritional and wellness benefits. It is a wholly owned subsidiary of The Hershey Company.</p>

<p>1 (Kalman DS, Feldman S, Krieger, DR, Antonio J., et al. Data on File, Manuscript in<br />
Preparation, 2010).<br />
2 Faridi et al. AJCN 2008; Njike VY, et al., Int J Cardiol. 2009; Hooper L, et al., Am J Clin Nutr. 2008; Heiss C, et al., J Cardiovasc Pharmacol. 2007; Fisher ND, et al., J Hypertens. 2003<br />
3 Ziegenfuss TN et al., Strength Cond J 2010; 32(1): 65-70)<br />
4 (Kalman DS, Feldman S, Krieger, DR, Antonio J., et al. Data on File, Manuscript in Preparation, 2010).<br />
5 (J Am Diet Assoc., 2009;109:509-527).<br />
6 (J Am Diet Assoc., 2009;109:509-527).</p>]]>
    </content>
</entry>

<entry>
    <title>Blueseventy Limited Edition Timo Bracht Goggle</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/07/blueseventy_launches_limited_edition_hydra-vision_timo_bracht_goggle.htm" />
    <id>tag:www.trijuice.com,2010://2.720</id>

    <published>2010-07-02T13:30:45Z</published>
    <updated>2010-07-02T13:30:13Z</updated>

    <summary>blueseventy has produced a limited edition version of the hugely popular 2010 Hydra-Vision goggle as part of their link with reigning European Ironman Champion, Timo Bracht. The German superstar Commerzbank triathlete will defend his European title this weekend in Frankfurt,...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Gear" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Swim" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="blueseventy" label="blueseventy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="goggle" label="goggle" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="timobracht" label="timo bracht" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/assets_c/2010/07/CIMG4076-485.htm" onclick="window.open('http://www.trijuice.com/assets_c/2010/07/CIMG4076-485.htm','popup','width=500,height=640,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2010/07/CIMG4076-thumb-165x211-485.jpg" width="165" height="211" alt="CIMG4076.jpg" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a>blueseventy has produced a limited edition version of the hugely popular 2010 <a href="http://www.blueseventy.com/products/detail/hydra_vision" target="_blank">Hydra-Vision goggle</a> as part of their link with reigning European Ironman Champion, Timo Bracht. The German superstar Commerzbank triathlete will defend his European title this weekend in Frankfurt, wearing exclusive goggles bearing his name and team colours.</p>

<p>Hydra-Vision goggles are favoured by triathletes such as Bracht because of their all round visibility and excellent low profile dynamics in the water. The split yoke strap makes them ideal for rough open water starts, and those bearing Bracht's name will be tough to catch this season.</p>

<p>Bracht, 34, was 6th in Hawaii last October, and could claim his third European title if he wins in Frankfurt this weekend. He's one of just ten athletes to have broken eight hours for the ironman distance, although repeating that in Frankfurt will be tough this year with 5km of extra cycling added to the bike course due.</p>

<p>He said: "Swimming is not usually my biggest strength in a triathlon. I find it tough, but with this new goggle swimming is fun, even for me!"</p>

<p><a href="http://www.timobracht.de/" target="_blank">www.timobracht.de</a><br />
<a href="http://triathlon.commerzbank.com/" target="_blank">triathlon.commerzbank.com</a><br />
<a href="http://www.blueseventy.com/" target="_blank">www.blueseventy.com</a><br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>Wheaties FUEL Announced as Official Cereal of Ironman Triathlon</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/06/wheaties_fuel_announced_as_official_cereal_of_ironman_triathlon.htm" />
    <id>tag:www.trijuice.com,2010://2.708</id>

    <published>2010-06-24T15:09:54Z</published>
    <updated>2010-06-24T15:09:56Z</updated>

    <summary>The World&apos;s Most Challenging Endurance Event Powered by Wheaties FUEL MINNEAPOLIS -- Wheaties® today announced Wheaties FUEL™ as the official cereal of the Ironman® Triathlon. With more than 50 qualifying events worldwide, &quot;The Ironman&quot; is regarded as the world&apos;s most...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="ironman" label="ironman" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="wheaties" label="wheaties" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><strong><em>The World's Most Challenging Endurance Event Powered by Wheaties FUEL</em></strong></p>

<p><a href="http://www.trijuice.com/assets_c/2010/06/IMwheatiesfuel-438.htm" onclick="window.open('http://www.trijuice.com/assets_c/2010/06/IMwheatiesfuel-438.htm','popup','width=500,height=500,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2010/06/IMwheatiesfuel-thumb-175x175-438.jpg" width="175" height="175" alt="IMwheatiesfuel.jpg" class="mt-image-left" style="float: left; margin: 6px 10px 10px 0;" /></a><strong>MINNEAPOLIS</strong> -- Wheaties® today announced Wheaties FUEL™ as the official cereal of the Ironman® Triathlon. With more than 50 qualifying events worldwide, "The Ironman" is regarded as the world's most challenging endurance event, consisting of a 140.6-mile journey, including a 2.4 mile swim, 112 mile bike ride and 26.2 mile full-marathon distance run. Preparation is key to success for all Ironman competitors, making Wheaties FUEL™ the optimal breakfast choice to deliver long-lasting energy to help athletes prepare to win.</p>

<p>Wheaties FUEL was chosen as the official cereal of the Ironman Triathlon for its ability to provide professional and aspiring Ironman athletes with the energy-delivering nutrients needed to reach the highest levels of athletic performance.</p>

<p>"Like the Ironman Triathlon, Wheaties FUEL was conceived to help athletes achieve their highest level of performance," said Wheaties Marketing Manager Dan Stangler. "Ironman athletes reinforce the Ironman inspirational mantra that states 'anything is possible.'"</p>

<p>Wheaties FUEL will be supporting its role as the official cereal of the Ironman Triathlon with national television, print and online advertising. The brand will also have onsite activation at upcoming Ironman and Ironman 70.3 events in the form of signage, sampling stations and a presence at the finish line to help loved ones encourage their winners through the finish.<br />
</p>]]>
        <![CDATA[<p>"Wheaties is known for being the 'Breakfast of Champions,' which makes it the only choice for Ironman competitors," said Ben Fertic, chief executive officer, Ironman. "There is no other cereal brand that offers the state-of-the-art nutrition to help today's world-class athletes train for success like Wheaties FUEL."</p>

<p>Wheaties FUEL was developed in 2009 with the help of Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay, Albert Pujols and sports nutritionist Dr. John Ivy. After a year-long development process, the result is a delicious honey cinnamon crunch that meets nutritional needs of today's champion athletes and delivers long-lasting energy from complex carbohydrates, b-vitamins to help your body release energy provided by food, and provides an excellent source of fiber to help keep you feeling full.</p>

<p><br />
<strong>About Ironman</strong>:<br />
World Triathlon Corporation, owner and organizer of Ironman and Ironman 70.3 branded-events, is a Florida-based company recognized for athletic excellence, performance and quality products. With the addition of the Ironman 70.3 Series, Ironman now has more than 50 qualifying events worldwide. Supported by partners that include Ford Motor Company, PowerBar, Timex and Gatorade, Ironman is the No.1 user-based sports brand in the world. Ironman has been a respected name in triathlon since its inception more than 31 years ago and is regarded as the world's most challenging endurance event. Millions may remember moments in Ironman history such as Julie Moss' crawl to the finish line in 1982, which was showcased on ABC's Wide World of Sports. Each year, more than 90,000 athletes compete for slots in the Ford Ironman World Championship held every October in Kailua-Kona, Hawaii, and the Foster Grant Ironman World Championship 70.3 held every November in Clearwater, FL. The Ironman brand has been featured in a range of media outlets to include NBC, CNN Headline News, Forbes, The Wall Street Journal, People, Sports Illustrated, The New York Times and USA Today.</p>

<p><strong>About Wheaties</strong>:<br />
Born out of a fortunate mistake in 1924, original Wheaties was created when a health clinician accidentally spilled a wheat bran mixture onto a hot stove. The result was tasty, crispy wheat flakes that became known as Washburn's Gold Medal Whole Wheat Flakes. A year later, the cumbersome name was shortened to Wheaties. Baseball legend Lou Gehrig was the first athlete featured on a Wheaties Box, when he appeared on the back cover in 1934. In 1958, American champion pole-vaulter Bob Richards was the first person to appear on the front of the package, jumpstarting the phenomenon of "being on the Wheaties box," which has since been graced by some of the greatest athletes of all time, including Bruce Jenner, Walter Payton, Mary Lou Retton, and many others. To view a complete timeline of Wheaties Champions, visit <a href="http://www.wheaties.com/" target="_blank">www.wheaties.com</a>.</p>

<p>For more information on Wheaties and the Wheaties FUEL evolution visit <a href="http://www.Wheaties.com/" target="_blank">www.Wheaties.com</a>. And, become a Breakfast of Champions fan on <a href="http://www.Facebook.com/Wheaties" target="_blank">www.Facebook.com/Wheaties</a> to receive exclusive content and more. </p>]]>
    </content>
</entry>

<entry>
    <title>USA Triathlon Adopts New Wetsuit Regulation</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/06/usa_triathlon_adopts_new_wetsu.htm" />
    <id>tag:www.trijuice.com,2010://2.701</id>

    <published>2010-06-21T16:54:47Z</published>
    <updated>2010-06-21T16:54:44Z</updated>

    <summary>COLORADO SPRINGS, Colo. - Following extensive research and consideration, USA Triathlon announced today that beginning in 2013 use of wetsuits exceeding five millimeters in thickness will not be permitted at USAT-sanctioned events. The new regulation, which falls under Article 4.4...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Gear" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Swim" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="regulation" label="regulation" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="thickness" label="thickness" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="usatriathlon" label="usa triathlon" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="wetsuit" label="wetsuit" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><a href="http://www.trijuice.com/images/wetsuits.jpg"><img alt="wetsuits.jpg" src="http://www.trijuice.com/assets_c/2010/06/wetsuits-thumb-175x153-418.jpg" width="175" height="153" class="mt-image-left" style="float: left; margin: 0 10px 10px 0;" /></a><strong>COLORADO SPRINGS, Colo.</strong> - Following extensive research and consideration, USA Triathlon announced today that beginning in 2013 use of wetsuits exceeding five millimeters in thickness will not be permitted at USAT-sanctioned events.<br />
 <br />
The new regulation, which falls under Article 4.4 Wetsuits of the USA Triathlon Competitive Rules, states: "<strong>Effective January 1, 2013</strong>, any swimmer wearing a wetsuit with a thickness measured in any part greater than five millimeters shall be disqualified."<br />
 <br />
"Our board has been considering this issue and the impact it might have with our athletes for some time," said USA Triathlon CEO Skip Gilbert. "The overall feeling is that it makes perfect sense to align with the guidelines set by our international federation and multisport enthusiasts around the world. This is a standard that is good for the athlete community and our sport overall."<br />
 <br />
By implementing this rule change, USA Triathlon falls in line with the international standard of five millimeters recognized by the International Triathlon Union (ITU) and other National Governing Bodies.<br />
</p>]]>
        <![CDATA[<p>The adoption of this rule is designed to eliminate any competitive advantage gained by enhancements in wetsuit technology in recent years. Studies have shown there is a marked and measurable performance benefit to the use of certain wetsuits, specifically added buoyancy effectively reducing passive drag. These performance benefits have led to an increased, and artificially induced, reduction in physical demand required during the swim leg of a triathlon and an increase in speed.<br />
 <br />
USAT recognizes that there may be wetsuits currently available on the market that are greater than five millimeters in thickness. Consequently, the organization has implemented a phase-in period of the rule to allow the use of wetsuits that currently do not meet the thickness requirement. This announcement of the new regulation serves as notice that the rule change will come into effect in 2013.<br />
 <br />
USAT recently solicited feedback on the wetsuit thickness issue from its certified race directors via a comprehensive survey. The majority of those surveyed supported USA Triathlon's adoption of this rule.</p>

<p><strong>About USA Triathlon</strong><br />
USA Triathlon is proud to serve as the National Governing Body for triathlon - one of the fastest growing sports in the world - as well as duathlon, aquathlon and winter triathlon in the United States. USAT sanctions 3,100 races and connects with more than 133,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USAT provides leadership and support to elite athletes competing at international events, including World Championships, Pan American Games and the Summer Olympic Games.<br />
<a href="http://www.usatriathlon.org/" target="_blank">www.usatriathlon.org</a><br />
&nbsp;<br />
&nbsp;<br />
<strong>Related News</strong>:<br />
&nbsp;• <a href="http://ironman.com/mediacenter/pressreleases/new-rules-to-take-effect-on-september-1-2010" target="_blank">Ironman Announces U.S. Rule Amendments for 2011 Season</a></p>]]>
    </content>
</entry>

<entry>
    <title>Achieve Kids Tri Launches Fourth Season</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/06/achieve_kids_tri_launches_fourth_season_program_for_dc_inner-city_youth.htm" />
    <id>tag:www.trijuice.com,2010://2.699</id>

    <published>2010-06-21T12:20:24Z</published>
    <updated>2010-06-21T12:21:00Z</updated>

    <summary>USA Triathlon Grant Expands Program, Now Offering Fitness And Nutrition Skills Through Triathlon Training in Washington, D.C., Houston, TX, and Waterbury, CT. WASHINGTON, D.C. - ACHIEVE Kids Tri, Inc., a Washington, D.C., based 501(c)(3) organization that designs and implements youth-based...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="achievekidstri" label="achieve kids tri" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="kidstriathlon" label="kids triathlon" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlontrainingcamps" label="triathlon training camps" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="youthtriathlon" label="youth triathlon" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><strong><em>USA Triathlon Grant Expands Program, Now Offering Fitness And Nutrition<br />
Skills Through Triathlon Training in Washington, D.C., Houston, TX, and<br />
Waterbury, CT.</em></strong></p>

<p><a href="http://www.trijuice.com/assets_c/2010/06/achievekidtricamp-413.htm" onclick="window.open('http://www.trijuice.com/assets_c/2010/06/achievekidtricamp-413.htm','popup','width=470,height=470,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2010/06/achievekidtricamp-thumb-180x180-413.jpg" width="180" height="180" alt="achieve kids tri camp" class="mt-image-right" style="float: right; margin: 0 0 0 10px;" /></a><strong>WASHINGTON, D.C.</strong> - ACHIEVE Kids Tri, Inc., a Washington, D.C., based 501(c)(3) organization that designs and implements youth-based triathlon training and fitness programs, announced today the launch of its summer program.  In partnership with the D.C. Department of Parks and Recreation (DPR), ACHIEVE takes kids through a six-week instruction and fitness training program, provided free of charge, monitored by USA Triathlon (USAT)-certified coaches. The <a href="http://www.achievekidstri.org/" target="_blank">ACHIEVE Kids Tri</a> program helps kids master the fundamentals of swimming, cycling, running and triathlon racing, as well as the essentials of proper nutrition, stretching, strength-training and flexibility. The ACHIEVE program concludes each season with a timed short-course triathlon race, certified and sanctioned by USAT.</p>

<p>At a benefit hosted Friday by the Washington Hilton, organizers announced receipt of a grant from USAT, the National Governing Body for multisport in the United States, which will help the program expand to new regions. Launched initially in Washington, D.C., the program expanded to Houston, Texas, in its second year. This year, the program will launch in Waterbury, Conn., and next year, ACHIEVE is reviewing potential sites in Atlanta, GA, Chicago, IL, and San Francisco, CA.  </p>

<p>Mayor Adrian M. Fenty said, "The District is committed to ensuring that kids have access to quality fitness and sports programs at our local schools and Parks and Recreation facilities. By encouraging our youth to participate in physical activities, we are laying the proper foundation for them to chose healthy lifestyles. As a triathlete, I know firsthand the benefits that can result."</p>

<p>"We are grateful to USAT for this generous grant which is helping us expand the program and bring the benefits of triathlon training to a new generation of young athletes," noted Molly Quinn, Executive Director of ACHIEVE. "We believe this program is an example of how a unique public-private partnership, such as the one we have between ACHIEVE and the Department of Parks and Recreation, can fulfill First Lady Michelle Obama's vision of promoting health, fitness and nutrition for the nation's young people."</p>]]>
        <![CDATA[<p>"ACHIEVE Kids Tri is truly fueling the multisport lifestyle in today's youth, and USA Triathlon is proud to partner with this exciting program," said USA Triathlon CEO Skip Gilbert. "Instilling healthy habits at an early age is very important, and the ACHIEVE camps do a remarkable job of introducing our sport to children each summer." </p>

<p>The 2010 summer camp will take place <strong>June 21-July 30</strong> at four sites in Washington, D.C.: the Turkey Thicket Recreation Center, the Benning Park Community  Center, and - starting in 2010 - the Deanwood Community Center and Barry Farms Recreation Center. The program runs Monday through Friday from 9 a.m.-12:30 p.m. Under ACHIEVE's motto of "Enriching Lives Through Sport," the program will include specially trained counselors and coaches teaching kids triathlon skills, and how leading a healthy fitness-oriented lifestyle can help them succeed in life. In addition to fitness and nutrition counseling, each camper also receives a free healthy breakfast and lunch through the federal lunch program.</p>

<p>At the final day of camp, July 30, kids will compete in The Fourth Annual DC Kids' Triathlon. This race will be sanctioned by USAT and produced by Washington Sports and Events Management. This kid-sized triathlon will include athletes from all four camps and will take place at Turkey Thicket Recreation Center. The race will feature a 100m swim, 5k bike and a 2k run. There will be professional timing, a finish line banner, finishers medals, finishers t-shirts, a finish line photo and more. As USAT members racing in a USAT sanctioned triathlon they will officially record their first sanctioned triathlon finish time!  </p>

<p>In addition to the D.C. sites, there is a camp taking place this summer in Houston, Texas, from <strong>June 28-August 6</strong>. Organized by Charles Moser, it will take place at the MacGregor Community Center and will culminate with The Houston Kids' Triathlon on Aug. 7. Also, beginning in 2010, a new site in Waterbury, Connecticut, will launch. Held at the Greater Waterbury YMCA, the camp will take place from <strong>June 28-Aug. 6</strong>, with the triathlon also being held on Aug. 7.</p>

<p>ACHIEVE is a free camp that relies on donations and grants to provide youth with all of the equipment and training that they will need during the program. Donations can be directed to a specific camp or region and go to support the purchase of swimsuits, goggles, swim caps, swim fins, pull buoys, kickboards, bikes, helmets, cycling jerseys and other training gear. Registration is free, but space is limited. To register, make a donation, or inquire about volunteering or coaching for one of the ACHIEVE camps, go to <a href="http://www.achievekidstri.org/" target="_blank">www.achievekidstri.org</a>.</p>

<p><strong>About ACHIEVE Kids Tri, Inc.</strong>: <br />
ACHIEVE Kids Tri, Inc. is a Washington, D.C.-based 501(c)(3) organization that was founded in 2007 by Charles (Chuck) Brodsky, founder of The Nation's TriathlonT with the support of Washington, D.C., Mayor, Adrian Fenty, an avid triathlete, and Washington, D.C.'s Department of Parks and Recreation. Through its programs in Washington, D.C., Houston, Texas, and Waterbury, Conn., ACHIEVE connects youth with healthy lifestyle activities and choices and teaches them exercise skills that last a lifetime. Achieve summer camp programs are USAT-certified training centers where all kids become USAT members and compete in a USAT-sanctioned kids' triathlon at the end of camp. Sponsors and partners for ACHIEVE include Cycle Life USA, Kaiser Permanente, The Bike Lane, Washington Hilton and USA Triathlon.<br />
</p>]]>
    </content>
</entry>

<entry>
    <title>GOTRIbal Organization Makes a Splash Around the World</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/06/gotribal_womens_sports_organization_makes_a_splash_around_the_world.htm" />
    <id>tag:www.trijuice.com,2010://2.688</id>

    <published>2010-06-06T11:15:24Z</published>
    <updated>2010-06-06T11:15:44Z</updated>

    <summary>San Diego-based sports organization makes a splash around the world with its new resource for women SAN DIEGO, CA June 6, 2010 - GOTRIbal® (www.gotribalnow.com) is pleased to announce the unveiling of the new resource created exclusively for the 60...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="gotribal" label="gotribal" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlongroups" label="triathlon groups" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="womenendurancesports" label="women endurance sports" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="womentriathletes" label="women triathletes" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><strong><em>San Diego-based sports organization makes a splash around the world with its new resource for women</em></strong></p>

<p><a href="http://www.trijuice.com/images/gotriballogo190x100.jpg"><img alt="gotribal logo" src="http://www.trijuice.com/assets_c/2010/06/gotriballogo190x100-thumb-190x100-369.jpg" width="190" height="100" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a><strong>SAN DIEGO, CA June 6, 2010</strong> - GOTRIbal® (<a href="http://www.gotribalnow.com/" target="_blank">www.gotribalnow.com</a>) is pleased to announce the unveiling of the new resource created exclusively for the 60 million-plus women who play, train, and race in endurance sports - GOTRIbalnow.com. </p>

<p>GOTRIbal connects and empowers women of all abilities, levels and backgrounds who share a desire to stay fit, fast and strong through endurance sports such as swimming, cycling, running, triathlon, rowing and duathlon.  </p>

<p>GOTRIbal spokesperson Chrissie Wellington, who burst onto the triathlon scene in 2007 with a definitive win in the prestigious Ironman World Championships in Kona, Hawaii, welcomes women as they join the global TRIbe with her personal message on the website.  "I'm so proud and excited to be involved in the development of GOTRIbal", says Wellington, now a three-time World Ironman Champion and irondistance world record holder. "Triathlon is not just a sport. It is a means to build bridges, break down barriers and change lives," says Wellington. </p>

<p>Headquartered in San Diego, the company is unique in its focus on becoming the most comprehensive women's resource for interactive media and local event experiences that encourage networking, learning and safely connecting around topics like training, coaching, races, and travel for women who play and race in endurance sports. </p>

<p>Expert coaches in strength conditioning, injury prevention, triathlon, running training and sports psychology consulting will be on hand for members; alongside discussion forums for members to interact with each other, and leaders in the industry, on everything from skincare to how to choose a bicycle saddle.<br />
</p>]]>
        <![CDATA[<p><a href="http://www.trijuice.com/images/MICHELLEGUIDROZ150.jpg"><img alt="MICHELLEGUIDROZ150.jpg" src="http://www.trijuice.com/assets_c/2010/06/MICHELLEGUIDROZ150-thumb-150x232-371.jpg" width="150" height="232" class="mt-image-left" style="float: left; margin: 6px 10px 10px 0;" /></a>Michelle Guidroz, a San Diego member of GOTRIbal, couldn't swim before her first sprint tri in 2008. Bolstered by the support of the GOTRIbal women then, she finished her first triathlon strong, and just three weeks ago, completed one of the country's most difficult Ironman distance events in Utah - that's 2.4 miles of swimming, 112 miles on her bike, and then, a 26.2 mile run. </p>

<p>"<em>I am not athletically gifted. The support & advice from the women in GOTribal helped to get me through my first Sprint Triathlon.  It is super cool to find that there are these women...total strangers at first, that would offer to swim with me, ride with me, and actually stay by my side, just because they wanted to help me out.  When I signed up for Ironman, another member became the most awesome mentor!.  It's so cool finding out what you're capable of when you put your mind to it.  Don't ever think for a minute that you are not capable.  Believe in yourself, we will believe in you, and the rest is history!</em>" </p>

<p>To learn more about GOTRIbal, please visit <a href="http://www.gotribalnow.com/" target="_blank">www.gotribalnow.com</a>.</p>

<p><strong>About GOTRIbal</strong>:<br />
GOTRIbal® women are in over 36 regional "TRIbes" in 44 US states and 15 countries. The organization exists to provide the resources, tools and means to connect women around the world together so that they, through the power of sport, can accomplish anything they dream of doing; finishing a triathlon, asking for a promotion, starting a business or even leaving a destructive relationship. </p>

<p><strong>About Chrissie Wellington</strong>:<br />
Chrissie is a British triathlete who is the reigning, and triple World Ironman Champion and world record holder for the ironman-distance triathlon. She is noted for having won the World Championship less than a year after turning professional, an achievement which has been described as "a remarkable feat, deemed to be a near impossible task for any athlete racing as a rookie at their first Ironman World Championships." She is also the first British athlete to win the World Ironman Championship. <a href="http://www.chrissiewellington.org/" target="_blank">www.chrissiewellington.org</a></p>

<p><strong>Media Contact</strong>: <br />
Tanya Maslach<br />
619.573.0918<br />
Tanya@gotribalnow.com<br />
</p>]]>
    </content>
</entry>

<entry>
    <title>Pearl Izumi Triathlon Apparel Helps Deliver First Pro Win for Rising Star </title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/05/pearl_izumi_triathlon_apparel_helps_deliver_first_pro_win_for_rising_star.htm" />
    <id>tag:www.trijuice.com,2010://2.682</id>

    <published>2010-05-28T02:13:12Z</published>
    <updated>2010-05-28T02:14:22Z</updated>

    <summary>Pearl Izumi P.R.O. Series Triathlon Speed Suit and Shoes Help Deliver First Pro Win for Rising Tri Star Cameron Dye LOUISVILLE, COLO. (Spring 2010) - Triathletes always remember their first. Their first race, their first finish, their first win. Even...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
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    <category term="triathlonshoes" label="triathlon shoes" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><strong><em>Pearl Izumi P.R.O. Series Triathlon Speed Suit and Shoes Help Deliver First Pro Win for Rising Tri Star Cameron Dye</em></strong></p>

<p><strong>LOUISVILLE, COLO. (Spring 2010)</strong> - Triathletes always remember their first.  Their first race, their first finish, their first win.   Even top triathletes such as Boulder, Colo., native Cameron Dye, a member of the Pearl Izumi Tri Team (<a href="http://www.pearlizumi.com/" target="_blank">www.pearlizumi.com</a>), remember their first - as in their first pro win.  And whether it's your first race or your first major win, you remember what got you there.</p>

<p>Against a blistering field of some of the world's top triathletes, <a href="http://camdyetri.blogspot.com/" target="_blank">Cameron Dye</a>, in his second year as a professional triathlete, grabbed his first major professional triathlon win at the 27th annual St. Anthony's Triathlon (St. Petersburg, Fla.), considered by many as the first significant triathlon of the professional triathlon season in the United States. Dye, 26, and a former member of the University of Iowa swimming team, broke loose from the neck-to-neck competition to claim his first triathlon.  Dye finished the St. Anthony's Triathlon, which features a 1.5K swim, a 40K bike ride, and a 10K run, in 1:48:44 -- 20 seconds ahead of his nearest competitor.  </p>

<p><a href="http://www.trijuice.com/assets_c/2010/05/pearlizumiproseriessuit-348.htm" onclick="window.open('http://www.trijuice.com/assets_c/2010/05/pearlizumiproseriessuit-348.htm','popup','width=300,height=500,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2010/05/pearlizumiproseriessuit-thumb-150x250-348.jpg" width="150" height="250" alt="pearl izumi pro series suit" class="mt-image-right" style="float: right; margin: 0 0 0 10px;" /></a>With a tremendous work ethic and passion for his sport, Dye crossed the finish line in a customized Pearl Izumi P.R.O. Tri Speed Suit, featuring In-R-Cool™ fabric technology.  Dye also relied on his Pearl Izumi P.R.O. Series Tri Fly III Carbon tri shoes (for the riding portion of the race) and Pearl Izumi Streak running shoes.</p>

<p>In addition to Dye, professional triathletes such as two-time Ironman World Champion Tim DeBoom and ITU World Duathlon Champion Leon Griffin wear Pearl Izumi for its unmatched anatomic fit and feel and high tech, race-day performance. Celebrating its 60th anniversary, Pearl Izumi is dedicated to manufacturing the highest performing apparel and shoes to give cyclists, triathletes and runners the extra edge they desire.  </p>

<p>Combining the desire for more speed with the reality of helping triathletes better manage their body temperature and riding comfort, In-R-Cool™ fabric technology is a critical new element in Pearl Izumi's P.R.O. Tri apparel line, which includes the P.R.O. Tri Speed Suit, P.R.O. Tri Short, and P.R.O. Tri Singlet, available in men's and women's sizes.</p>

<p>In-R-Cool™ technology reduces a fabric's surface temperature and increases performance and comfort by reducing perspiration.  The new technology brings the reflective cooling benefits of white fabrics to dark fabrics, reducing perspiration by half, in comparison to traditional black fabrics.  By reflecting UV light, In-R-Cool™ reduces the fabric's surface temperature to the same temperature as a white fabric and provides UPF 50+ sun protection.  To further enhance athletic comfort in warm conditions, In-R-Cool™ technology utilizes a special perspiration-activated technology that cools the athlete's body surface temperature by 5% and delivers unparalleled UPF+ sun protection.<br />
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        <![CDATA[<p>Working with its In-R-Cool™ fabric technology, Pearl Izumi's Transfer Aero Fabric is designed to increase aerodynamic performance.  The proprietary, patented-pending fabric offers a unique texture pattern built into the fabric that acts like dimples on a golf ball.  When positioned in strategic areas on a jersey or short, this fabric technology can reduce drag by 15% over traditional performance fabrics.  In a standardized wind tunnel test, Transfer Aero Fabric produced an energy savings of 8% at 40 kph/25 mph over standard performance fabrics.  </p>

<p>Complementing Pearl Izumi's P.R.O. Tri suits, shorts and singlets, Tri pros such as Tim DeBoom and Cameron Dye wear Pearl Izumi's Tri Fly II Carbon tri shoes during the ride portion of professional triathlons.  The Tri Fly III shoe is built with a 1:1 Power Plate, featuring uni-directional carbon for ultra-light stiffness and Direct-V technology for cooling and drainage; an anatomic Tri closure, which eliminates hot spots and removes pressure from the instep; and a fully lined mesh upper support for bare foot comfort.</p>

<p>"Our P.R.O. Series Tri apparel with In-R-Cool™ and Transfer Aero fabric technology and Pearl Izumi footwear serve as critical components in a triathlete's drive toward reaching higher performance levels," said Geoff Shaffer, Pearl Izumi marketing director.  "In whatever conditions you race, Pearl Izumi P.R.O. Tri gear reduces aerodynamic friction and helps competitors better manage their body temperature so they can keep their concentration on the race, and not on their gear." </p>

<p><strong>About Pearl Izumi</strong><br />
Pearl Izumi (<a href="http://www.pearlizumi.com/" target="_blank">www.pearlizumi.com</a>) is a world leader in the manufacture of performance sports apparel and footwear for avid cycling and running enthusiasts.  Based in Louisville, Colo., a suburb of Boulder, Pearl Izumi is a wholly owned subsidiary of Shimano American Corporation, located in Irvine, Calif. <br />
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    </content>
</entry>

<entry>
    <title>New Sports Drink Agreement for Ironman Brand Races</title>
    <link rel="alternate" type="text/html" href="http://www.trijuice.com/2010/05/new_sports_drink_agreement_for_ironman_brand_races_powerbar_perform.htm" />
    <id>tag:www.trijuice.com,2010://2.680</id>

    <published>2010-05-27T18:50:28Z</published>
    <updated>2010-05-27T18:56:06Z</updated>

    <summary>World Triathlon Corporation and Nestlé Performance Nutrition Announce Product Sponsorship and Licensing Agreement FLORHAM PARK, New Jersey (May 27, 2010) -- Nestlé Performance Nutrition and its PowerBar® brand, and the World Triathlon Corporation (WTC), owner of the Ironman® and Iron...</summary>
    <author>
        <name>tjnick</name>
        <uri>http://www.trijuice.com</uri>
    </author>
    
        <category term="Nutrition" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Press Release" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="ironman" label="ironman" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ironman703" label="ironman 70.3" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="powerbar" label="powerbar" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sportsnutrition" label="sports nutrition" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="triathlonpressrelease" label="triathlon press release" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="worldtriathloncorporation" label="world triathlon corporation" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.trijuice.com/">
        <![CDATA[<p><strong><em>World Triathlon Corporation and Nestlé Performance Nutrition Announce Product Sponsorship and Licensing Agreement</em></strong></p>

<p><a href="http://www.trijuice.com/assets_c/2010/05/ironmanpowerbarperform-342.htm" onclick="window.open('http://www.trijuice.com/assets_c/2010/05/ironmanpowerbarperform-342.htm','popup','width=300,height=300,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.trijuice.com/assets_c/2010/05/ironmanpowerbarperform-thumb-185x185-342.jpg" width="185" height="185" alt="ironmanpowerbarperform.jpg" class="mt-image-right" style="float: right; margin: 0 0 10px 10px;" /></a><strong>FLORHAM PARK, New Jersey (May 27, 2010)</strong> -- Nestlé Performance Nutrition and its PowerBar® brand, and the World Triathlon Corporation (WTC), owner of the Ironman® and Iron Girl® brands, today announced an exclusive product sponsorship and licensing partnership to develop a line of premium Ironman-branded sports drinks. The deal is an extension of PowerBar's longstanding global partnership with Ironman and its role as the official global energy bar and energy gel supplier of all Ironman and 70.3 events. </p>

<p>Through the agreement, the companies will introduce new Ironman PERFORM(TM) ready-to-drink sports beverage in June 2010. New Ironman PERFORM sports drink features PowerBar's state-of-the-art C2MAX carbohydrate blend, found to deliver 20 to 50 percent more energy to muscles and improve endurance performance by 8 percent.[1] </p>

<p>"We have a fundamental goal and shared mission with Ironman, which is to help athletes perform at their best," said Phil Annett, Global Business Head at Nestlé Performance Nutrition. "Applying the latest sports science to get the right balance of performance benefits, taste and stomach comfort in the new Ironman PERFORM sports drink was a long yet essential development process designed to help athletes achieve optimum performance." </p>

<p>President and CEO of Ironman, Ben Fertic commented, "Ironman is the pinnacle of endurance sports and we believe in having the latest tools available for our athletes. As Ironman celebrates its 32nd anniversary, we are excited to offer the world's top athletes a new product that is designed to enhance their training and race day experience." </p>

<p>Designed for athletes who take part in intense workouts or who exercise in the heat or humidity and experience significant fluid and electrolyte loss, new Ironman PERFORM sports drink also enhances performance by delivering essential electrolytes, including 190 mg of sodium per serving, to replenish what athletes lose in sweat and to help avoid skeletal muscle cramps and dehydration. The convenient ready-to-drink beverage is also made with natural flavors and without the use of high fructose corn syrup. </p>

<p>Through the new agreement, Ironman PERFORM will be the official sports drink for the following events in 2010: Amica Ironman 70.3 Rhode Island, Ironman 70.3 Racine, Rohto Ironman 70.3 Miami, Ford Ironman Lake Placid, Ford Ironman Louisville, Ford Ironman Wisconsin, Ford Ironman Florida and Ford Ironman Arizona. Additionally, both the 2010 Ford Ironman World Championship and Foster Grant Ironman World Championship 70.3 events will include Ironman PERFORM on-course, and the product will be on course at upcoming Aflac Iron Girl events throughout the 2010 season. <br />
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        <![CDATA[<p>"I have been testing out the new Ironman PERFORM sports drink in training and it has a light taste and was easy on my stomach," said Samantha McGlone, Ironman Champion. Ironman Perform is the most convenient way to meet all my hydration and nutrition needs during hard racing and training. It will be key for me to now have its performance-enhancing formula on course when it counts this season." </p>

<p>C2MAX, the unique, high-octane carbohydrate formulation found in new Ironman PERFORM sports drink, was developed based on groundbreaking research published in the February 2008 issue of Medicine and Science in Sport and Exercise, the official journal of the American College of Sports Medicine. The study showed that consuming an optimized blend of glucose and fructose carbohydrates allowed athletes to perform better, increase fluid delivery and experience less perceived exertion following exercise.2 PowerBar, through the Nestlé Research Center, continues to support a series of follow-up carbohydrate performance field trials with lead research author Dr. Asker Jeukendrup and his team at the School of Sport and Exercise Sciences at the University of Birmingham. The aim of these trials is to apply this breakthrough science to the development of new sports nutrition tools, such as new Ironman PERFORM sports drink, for endurance athletes. </p>

<p>PowerBar's heritage with the sport of triathlon traces back to the company's beginning, and triathletes worldwide have come to rely on PowerBar's sports nutrition products for top-level training and competition. Through the company's Team Elite(TM) ambassador program, Ironman and 70.3 athletes have contributed to PowerBar's product development programs for elite athletes, and this new sponsorship and licensing agreement is a natural extension of the long-standing relationship. </p>

<p>New Ironman PERFORM ready-to-drink sports beverage will be available on June 8, 2010 in three flavors2---Lemon Lime, Orange Mango and Mixed Berry---via powerbar.com, shopironman.com for a suggested retail price of $1.49 per 20-fluid-ounce bottle.3 </p>

<p><strong>About Nestlé Performance Nutrition</strong> <br />
Performance Nutrition is a business within Nestlé Nutrition that has deep nutritional expertise in Sports Nutrition. It markets and sells PowerBar® and Musashi® brand sports nutrition products in more than 30 markets worldwide and is involved in helping athletes perform in races from Ironman to the Tour de France to the New York Marathon. Visit <a href="http://www.PowerBar.com/" target="_blank">PowerBar.com</a> for more information. </p>

<p>For over two decades, PowerBar has fueled athletes from all over the United States through the PowerBar® Team Elite(TM) program. Team Elite is a grassroots athlete ambassador program, home to world champions, elite regional teams and local educators. For more information on PowerBar® Team Elite(TM) athletes, click on Team Elite at <a href="http://www.PowerBar.com/" target="_blank">PowerBar.com</a>. </p>

<p><strong>About Ironman </strong><br />
The Ironman Triathlon consists of a 2.4-mile swim, a 112-mile bike and a 26.2-mile run completed in succession within a 17-hour allotted timeframe. In 2006, World Triathlon Corporation, owners of the brands, launched the Ironman 70.3 Series which consists of a 1.2 mile swim, 56 mile bike and 13.1 mile run in addition to a world championship event which is held each November. Each year, more than 120,000 athletes compete for slots in either the Ford Ironman World Championship, held every October in Kailua-Kona, Hawaii and the Foster Grant Ironman World Chamionship 70.3 held in Clearwater, Fla. Throughout Ironman's nearly 32-year history, Ironman has transformed from an event into a lifestyle and sports brand that includes licensed products and television production. Ironman has global reach with more than 66 events worldwide and continues to inspire millions each year to establish goals and take on new personal challenges, demonstrating the Ironman mantra, "ANYTHING IS POSSIBLE(TM)". Millions may remember moments in Ironman history such as Julie Moss' crawl to the finish line in 1982, which was showcased on ABC's Wide World of Sports. The brands have been featured in a range of media outlets to include CNN Headline News, Sports Illustrated, The New York Times, The TODAY Show, Entertainment Tonight and USA Today. For more information on Ironman or 70.3, visit <a href="http://www.ironman.com/" target="_blank">Ironman.com</a>.<br />
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