Triathlon Juice (TRIJUICE) - triathlon news & resource site - Press Release Archives

Clearwater Added to Land Rover TriRock Triathlon Series

2012-02-06T19:06:08Z

Competitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, and the City of Clearwater today announced approval to organize a new Land Rover TriRock Series event in 2012. The inaugural Land Rover TriRock Clearwater will feature both intermediate and sprint distances, making its debut as the series finale on Sunday, November 11, 2012.

"We're excited to partner with Competitor Group to bring this exceptional Triathlon series to Clearwater," said Mayor Frank V. Hibbard, City of Clearwater. "The Land Rover TriRock Series has a reputation for providing an outstanding participant experience and there is no better location to celebrate the accomplishment of completing a triathlon than on the beaches of Clearwater."

Land Rover TriRock Clearwater will start with a swim in the water off Clearwater Beach, include a scenic course highlighted by the Memorial Causeway Bridge and finish the run along beachwalk. The intermediate distance will feature a 1,500m swim, 40k bike and a 10k run, while the sprint distance will feature a 500m swim, 20k bike and 5k run. The event expects to attract approximately 1,000 participants and will be followed by a post-race party with a concert on the sand.

"Florida has long been one of the most popular states for the sport of Triathlon and this new event provides a great late season option that's positioned perfectly on the regional calendar," said Dana Allen, Vice President of Business Development at Competitor Group. "At the Land Rover TriRock Series our music gives us mojo, but it's the great experience we deliver to triathletes of all abilities that makes each event so unique. With individual bike racks, a finish line beer garden and a rocking post event concert, we look forward to partnering with the City of Clearwater to provide an unforgettable event experience."

]]> Created by the organizers of the Rock 'n' Roll Marathon Series, the Land Rover TriRock Series features a rocking competition, complete with live bands along the swim, bike and run courses, followed by a post-race party and concert. The series has expanded to a total of six cities in 2012, with events in New York, Annapolis, Seattle, Austin, San Diego and Clearwater.

"We're honored that TriRock has chosen Clearwater for its 2012 series," said Kevin Smith, Director of the St. Pete/Clearwater Sports Commission. "The area has a long history of hosting endurance athletes and we're excited to continue that tradition and reinforce our place as a leader in the sports tourism industry."

Each event features a consumer expo prior to and during the event, with unique divisions, including Military, Athena & Clydesdale and a Beach Cruiser competition in Clearwater. All participants will receive a finisher's medal, technical t-shirt, red carpet finish, post-race breakfast and access to the post-race concert and beer garden. Participants just testing the waters of the triathlon experience can also sign up as a 3-person relay team, taking on either the swim, bike or run component.

2012 Land Rover TriRock Triathlon Series Schedule
• Land Rover TriRock New York May 5, 2012
• Land Rover TriRock Annapolis May 12, 2012
• Land Rover TriRock Seattle July 15, 2012
• Land Rover TriRock Austin Sept. 3, 2012
• Land Rover TriRock San Diego Sept. 9, 2012
• Land Rover TriRock Clearwater Nov. 11, 2012

For more information about the Land Rover TriRock Triathlon Series, visit TriRockSeries.com.

About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading active lifestyle resource dedicated to promoting the sports of running, cycling and triathlon. CGI is a portfolio company of the investment firm Falconhead Capital, which specializes in growing companies in the consumer sector of the leisure and lifestyle space. CGI owns and operates more than 55 events around the world, including the Rock 'n' Roll Marathon Series, Land Rover TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 600,000 professional and amateur participants in 2012. CGI publishes four magazine titles including Velo, Inside Triathlon, Triathlete and Competitor with a combined monthly circulation of 600,000

About the Land Rover TriRock Triathlon Series
Organized by Competitor Group, the Land Rover TriRock Triathlon Series successfully debuted in San Diego on Sunday, September 12, 2010. Like no other series the industry has to offer, TriRock has put the rock in triathlon, taking the racing experience to the next level. Race courses feature both Olympic and sprint distances with live bands positioned along the course. Each event features a finish line festival with a beer garden, free food, red carpet finish and a post race concert. For more information, please visit TriRockSeries.com or follow @TriRockSeries on Twitter.

Related Posts:
• Competitor Group Acquires the Austin Triathlon

Rebecca Meyer's 50 in 50 by 30 Challenge Includes Triathlons

2012-02-04T16:10:26Z

Life After "The Biggest Loser" Continues to Be a Challenge for Rebecca Meyer

DES MOINES, IA -- The Midwest states are officially in the record books and it's on to more distant race locations for Rebecca Meyer's 50 in 50 by 30 Challenge for 2012.

"It's going to be a really busy year," said Meyer. "I'm looking forward to traveling and racing throughout the country, but what I'm most excited about is adding triathlons to the mix."

Rebecca is a novice triathlete, but she's excited about kicking off her experience at the HITS Triathlon Series Corpus Christi event on her way to becoming more experienced amateur triathlete. Thanks to sponsorship from Giant® Bicycles and Des Moines' Bike World, Meyer will be racing triathlons in at least three states so far this year but more events could be added.

• 5K, Sat., Feb. 4, Run Like a Girl Retreat, St. George, UT
• Sprint Triathlon, Sat., Feb. 18, HITS Triathlon Series, Corpus Christi, TX
• TowneBank 8K, Sat., Mar. 17, Yuengling Shamrock Marathon, Virginia Beach, VA
• 5K Fun Walk, Sat., Apr. 14, Gristmill Grinder Half Marathon, Babcock State Park, WV
• 8.15 Run, Sun., Apr. 15, Kent Island Metric Marathon & Half Metric Marathon, Stevensville, MD
• Mini-Marathon, Sat., May 5, OneAmerica 500 Festival Mini-Marathon, Indianapolis, IN
• 5K, Sun., May 6, Capital City Half Marathon, Columbus, OH
• Sprint Triathlon, Sun., June 3, Land Rover TriRock New York, New York City, NY
• Sprint Hybrid Triathlon, Sun., Jul. 15, Land Rover TriRock Seattle, Seattle, WA
• Half Marathon, Sat., Sep. 22, Women's Running Magazine Half Marathon, Nashville, TN
• Marathon, Sun, Oct. 7, Bank of America Chicago Marathon, Chicago, IL

Later in the year she will participate in two TriRock Triathlon Series sprint distance races, one in New York and the other one in Seattle.

]]> "I have to extend a huge heartfelt thank you to Giant and Forrest Ridgway at Bike World," noted Meyer. "Now I can train and compete in triathlons on my new Avail 1, which is really exciting for me," said Meyer.

In addition to support from Giant and Bike World, Champion System is providing race apparel for all Meyer's races.

But racing isn't the only challenge Meyer has faced since becoming the Season 8 $100,000 at-home winner of NBC's "The Biggest Loser". In fact, Meyer acknowledges that her "Biggest Loser" experience was just the beginning for her.

"It's been a little over two years since I left the ranch and started my life back in Des Moines, and I've learned a lot about myself and training in that time" noted Meyer. "The journey of lifelong health and fitness has no end. There is no being 'fixed.' Rather, it's allowing myself to be my own normal and embracing what that is at every step in every configuration."

Meyer has spent the better part of the last two years speaking to groups large and small about what she's learned during her transformation from an overweight, sedentary person to an ISCA certified personal trainer. When she's not speaking or participating in a race, she and her now fiancé Daniel Wright, also an alumni from Seasons 7 and 8 of "The Biggest Loser," spend their days training others through their new company, FitnessWrightNow, LLC.

USA Triathlon to Recognize Multisport Veterans with Century Club

2012-02-04T14:36:47Z

Athletes who have completed more than 100 events to be honored

USA Triathlon announced today the launch of the USA Triathlon Century Club, a program that will honor multisport athletes who have completed more than 100 triathlons over the course of their careers.

Athletes who have completed 100-plus races are asked to submit to USA Triathlon a year-by-year breakdown listing the number of events finished. All completed triathlons -- domestic and international -- are eligible for submission.

To be recognized in the initial Century Club listing, athletes must submit their event totals to centuryclub@usatriathlon.org by March 1. USA Triathlon will then honor Century Club members based on 100-race increments -- the 100 Race Club, 200 Race Club, 300 Race Club, 400 Race Club and even the 500 Race Club.

Athletes will receive commemorative items of increasing value as they progress to higher levels. Additionally, all Century Club members will be recognized on the USA Triathlon website and in USA Triathlon Magazine.

]]> "Our aim was to develop a way to recognize and reward the true veterans of our sport," USA Triathlon CEO Rob Urbach said. "I look forward to welcoming the initial members to the Century Club in March. I believe the USA Triathlon Century Club can become a motivating factor for our members to stay active and keep fueling the multisport lifestyle."

After the initial Century Club listing, USA Triathlon will add new additions to usatriathlon.org once per quarter. USA Triathlon may perform random audits of submitted lists at any time.

Additionally, USA Triathlon is seeking guesses for the number of initial members of the Century Club. The individual with the closest guess to the number of Century Club members as of March 1 will receive a USA Triathlon-branded Rudy Project helmet. Guesses can be submitted to centuryclub@usatriathlon.org.

About USA Triathlon
Founded in 1982, USA Triathlon is proud to serve as the National Governing Body for triathlon - one of the fastest growing sports in the world - as well as duathlon, aquathlon, aquabike, winter triathlon and paratriathlon in the United States. USA Triathlon sanctions 3,500 races and connects with more than 150,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including ITU World Championships, Pan American Games and the Summer Olympic Games. USA Triathlon is a proud member of the International Triathlon Union and the United States Olympic Committee.
www.usatriathlon.org

XTERRA to Host 2012 ITU Cross Tri World Championships

2012-02-02T05:06:52Z

February 1, 2012 (Honolulu, HI) - The International Triathlon Union (ITU) has selected TEAM Unlimited / XTERRA to produce the 2012 ITU Cross Triathlon World Championships at Oak Mountain State Park in Pelham, Alabama, on May 19th, 2012.

"The triathlon and multisport family is extensive and far reaching and ITU is delighted to form a partnership with XTERRA for our 2012 Cross Triathlon World Championships. We are confident the strong race organization and dynamic course will continue to push Cross Triathlon to a new level," said Marisol Casado, ITU President & IOC Member.

It is the first time the event will be held in the United States. ITU hosted the inaugural Cross Tri World Championships last year in Extremadura, Spain, where four-time XTERRA World Champion Conrad Stoltz from South Africa and three-time XTERRA World Champion Melanie McQuaid from Canada won the elite titles.

The ITU Cross Tri World Championships will be held in conjunction with the seventh-annual XTERRA Southeast Championship race with local support from Shelby County, City of Pelham, City of Hoover, Oak Mountain State Park and the Birmingham Urban Mountain Pedalers (BUMP).

]]> "Oak Mountain State Park is amazing, and I know I speak for all of us when I say we love racing there," said Stoltz, who has won the last five Southeast Championship races. "It's a true XTERRA course with a nice warm water swim in a beautiful lake, a real mountain biker's course with climbing, technical sections, and fun corners, and a tough but scenic run."

The event will feature $20,000 USD in prize money for elite athletes, who will compete over a 1.5km swim, 30km mountain bike and 10km trail run. Under-23, junior, age-group and paratriathlon races will also be contested in Pelham.

"We are excited about bringing the ITU Cross Tri World Championships to the U.S.," said XTERRA managing director Dave Nicholas, who served as the Team USA Manager at the ITU Championships in Spain last year.

"By combining the XTERRA series with ITU we are reaching new heights in cooperation between directors and the federations, and the venue at Oak Mountain and Shelby County are perfect for this event."

Oak Mountain State Park was honored as one of America's best trail destinations in the Spring 2011 edition of Runner's World Magazine, where the twisting, rolling trails made the "Crown Jewels - 25 best trail runs in America" list. BUMP, the local trails advocacy group, has spent more than 100,000 hours in design and construction of new trails over the past 20 years.

"Outdoor sports enthusiasts from around the world have discovered that Shelby County's Oak Mountain State Park provides unparalleled resources," said Alex Dudchock, Shelby County Manager.

XTERRA competitors have been praising the trails at Oak Mountain since the first XTERRA staged there in 2006. Shonny Vanlandingham (pictured), the 2010 XTERRA World Champion, said "I've raced all over the world, and I just love coming back to Oak Mountain every year. It is perhaps the best course in the nation."

The unique format for the 2012 ITU Cross Triathlon World Championships also provides a spectator friendly competition for the men's and women's pro-only races featuring multiple loops on the bike and run courses that will pass through the main athlete village and around scenic Double Oak Lake. The under-23, junior, age-group and paratriathlon race courses will be staged on more traditional single-loop short and long courses to allow for the larger fields.

QUALIFYING FOR TEAM USA
USA Triathlon's Team USA is comprised of top age-groupers who represent the United States at each ITU World Championships event. For information on the qualification criteria for Team USA for the 2012 ITU Cross Triathlon World Championships, please visit www.TeamUSATriathlon.org.

REGISTRATION
Athletes are required to register with their national federation. U.S. athletes need to qualify via the procedures described above and can find more information at www.TeamUSATriathlon.org.

OPEN TO EVERYONE
In addition to the ITU Cross Tri World Championship races XTERRA will also host open sprint and championship distance off-road triathlons for those that do not qualify. Plus, in addition to the triathlons on Saturday, XTERRA will host 5km and 10km mud runs as well as half-and-full trail marathon races that will twist and turn through the park's single track trails on Sunday, May 20.

To complement the races, Oak Mountain offers a wealth of family activities (wildlife center, swimming beach, fishing, horseback riding, golfing, boat rental, etc.) while lodging, eating and shopping opportunities abound right outside the park.

Relevant Links:
• ITU
• XTERRA
• USA Triathlon

AVIA Named Presenting Sponsor of XTERRA

2012-01-25T16:49:14Z

January 25, 2012 (Honolulu, HI) - AVIA, the leading footwear brand in endurance sports, will join forces with XTERRA - the nation's premier off-road triathlon and trail running series - as a Presenting Sponsor in 2012.

The partnership puts AVIA in prime position to connect with XTERRA's active, national audience of adventure seekers, weekend warriors and competitors via the XTERRA America Tour of more than 100 off-road triathlons and trail runs held across the U.S., and at least ten nationally syndicated television programs including the XTERRA USA Championship, XTERRA World Championship, and XTERRA Adventure series.

"Through these last few years we have observed AVIA's commitment to endurance and participation sports, and we are honored that they have chosen XTERRA to become their partner," said Tom Kiely, CEO of TEAM Unlimited/XTERRA. "Our combined efforts will produce more opportunities for training, competition, and fun for the active lifestyle market in the future."

AVIA, a global brand rooted in multisport since 1979, has a proud history of creating great footwear for the runner, triathlete, weekend warrior, and endurance enthusiast.

"The XTERRA partnership extends our aggressive commitment to aligning AVIA with today's concept of the Outdoor Gym. As we evolve our brand and innovate technologies for today's fitness minded consumer, XTERRA participants provide a meaningful extension of the AVIA platform," said Tim Joyce, Senior Vice President & General Manager-American Sporting Goods.

]]> Armed with this presenting sponsorship AVIA will be able to showcase their footwear to thousands of XTERRA participants across the nation, and will also expose their brand to national television audiences and online via XTERRA's web portals XTERRAPlanet.com, XTERRATrailrun.com, and XTERRA.TV.

"AVIA is the perfect footwear and apparel sponsor for the XTERRA Tribe. AVIA's commitment to providing compelling and innovative product to consumers, and the XTERRA Series - which provides what we see as the Outdoor Gym - align perfectly. You just couldn't find a better fit," said David Howitt, CEO of the Meriwether Group who assisted in forging the partnership between XTERRA and AVIA.

About AVIA
In 1979, AVIA was founded on a passion to provide footwear for serious athletes. As technology advanced, so did AVIA, developing innovative shoe designs that revolutionized athletic footwear. With such designs as the Cantilever Heel, the Anatomical Cradle, and FOM Technology, AVIA proved to be passionate, progressive, and at the top of the game. Today, AVIA continues to lead the performance training movement and further its dedication to endurance sports performance.

About TEAM Unlimited / XTERRA
TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2011 produced more than 100 XTERRA off-road triathlon and trail running races in 15 countries worldwide. In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle last year while XTERRA's TV, publicity, advertising, online, and grassroots marketing efforts generated more than 400 million impressions. In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy's and 42 Telly Awards for production excellence since 1990. View samples at www.xterra.tv, and learn more at www.xterraplanet.com and www.xterratrailrun.com.

Star Events Opens North American Office, Names General Manager

2012-01-24T14:15:56Z

Star Events owned by Star Production SARL and Star Events USA announce their selection of Lindsey Kurhajetz to fulfill the new position of General Manager for the North American development, branding and operations of the TriStar Series and GranFondo USA cycling events. Under the direction of Star Events Board Member Brett Craig and Chief Operating Officer Olivier Castelli, Kurhajetz's work begins immediately to launch the high quality sporting events in popular North American destinations.

"Our expansion into the U.S. marks a significant milestone for Star Events. This development allows us to bring new ideas, formats and experiences to the vibrant U.S. market. Now with Lindsey at the helm and an emerging team, I'm excited for the year to unfold," said Star Events Chairmen and CEO Georg Hochegger.

"After a search that included many qualified candidates, we are very fortunate to bring Lindsey into the General Manager role. The combination of her leadership, dedication and energy was for us, a paramount decision," confirms Brett Craig, Star Events Board Member.

]]> An English and Communication honors graduate of St. Olaf College, Kurhajetz's resume highlights a rich career of leadership and event management. Media Coordinator for the UCI Road World Championship in Melbourne, Australia, Team Liaison and Development Lead for Minnesota's signature PRO race, the Nature Valley Grand Prix, founder of the award-winning Maple Grove Triathlon and inaugural TriStar111 Minnesota events, Kurhajetz has also worked with Denver's Tri for the Cure and Tour of California. {Lindsey with 2011 TriStar111 Minnesota winner Maik Twelsiek}

Last July, she shared the cover of Triathlete Magazine with South African PRO, Dan Hugo. "I'm eager for the American market to enjoy the Star Events experience and learn more about the unique formats both competitive and recreational. Together with our event partners, avid triathletes and cyclists will have premier access to authentic European-style racing in popular U.S. destinations," said Kurhajetz.

The Star Events USA office will be based in St Petersburg, Florida.

About Star Events
The TriStar and GranFondo World labels are owned by Star Production SARL, a Monaco based company specializing in organizing high quality sports events that are focused on fun, social responsibility and environmental protection. The TriStar Series has grown to 30 races in these 15 destinations in less than three years: Split (Croatia), Nevis (St.Kitts and Nevis), Mallorca and Madrid (Spain), Worms-Germany (Germany), Lyon, Deauville and Cannes (France), Estonia-Otepää (Estonia), Minnesota (USA), Monaco (Monaco), Sardinia (Italy), Milton Keynes (GBR) and Salzkammergut and Kufstein (Austria). TriStar has introduced new distances to the sport of triathlon (A/N: 111km and 222km), officially recognized by ITU, as well as a new Team Racing Concept T5. GranFondo World presents authentic Italian-inspired pure cycling events in San Diego, LA - Beverly Hills, Philadelphia and Miami with additional locations on the immediate horizon.
More Info: www.star-events.cc

HITS Triathlon Series Continues 2012 Tour in Corpus Christi

2012-01-21T16:11:36Z

Triathlon legend Dave Scott scheduled to attend HITS Triathlon Corpus Christi Event

Corpus Christi, TX (January 20, 2012) - After introducing a national, year-long series in Palm Springs, CA and kicking off 2012 in Naples, FL, HITS Triathlon Series will bring two days of swimming, biking and running across five distances to Southeast Texas with an event in Corpus Christi February 18-19. As an added bonus to HITS triathletes, six-time Ironman World Champion Dave Scott will be present to deliver a guest address at Friday evening's Athlete Welcome Dinner and will remain on-site for the duration of the event.

Scott joined the HITS team in July of 2011 as a key advisor and spokesperson for the series and will join triathletes from all corners of the world at HITS Triathlon Series events in Corpus Christi, Fort Collins, CO (July 28-29), Cooperstown, NY (September 22-23) and the HITS Championship in Palm Springs, CA (December 1-2) - all presented by HighTower - during the 2012 season. Beginning in Texas, Scott will provide custom training tips, Q&A sessions, as well as one-on-one autograph sessions for race participants throughout the weekend.

"The Corpus Christi event will be a golden opportunity for me to work alongside the HITS team and, most importantly, to interact with all the athletes," said Scott. "I'll be on site throughout the weekend races as a resource for the competitors, and I'm looking forward to a great weekend."

The first of two HITS Triathlon Series events scheduled for Texas this year, Corpus Christi will boast a swim in the Naval Marina with amphitheater seating - ideal for spectators trying to catch a glimpse of their athletes in the water. Meanwhile, the bike and run courses will weave along the coast of the Gulf of Mexico, offering breathtaking views of both land and sea. From Shoreline Boulevard and Ocean Drive, the bike course will proceed onto the Causeway to Padre Island before turning around inside the National Seashore Park to return to the start. Members of the Corpus Christi Police Department will manage traffic flow along the route.

]]> "As far as triathlon venues go - Corpus Christi is the best kept secret in the United States," said race director Mark H. Wilson. "The coastline is as beautiful at night as it is during the day and all three legs of the course will combine to make one awesome race."
HITS Triathlon Series - Corpus Christi will feature a HITS Fitness Festival, which will serve as the gathering place for participants and spectators to interact with local and national sponsors, fitness products, services, as well as event partners. Those interested in participating in the Fitness Festival can visit www.hitstriathlonseries.com/sponsorship, or contact Star Exiner-Walters at Star@HitsTriathlonSeries.com or 845.246.8833.

Registration is open for HITS Triathlon Series - Corpus Christi at www.hitstriathlonseries.com. Early registration closes Saturday, February 11 at 11:59 pm Central Time and online registration is available until Tuesday, February 14 at 11:59 pm Central Time. Course maps and other important race details are also available online.

About HITS, Inc.
HITS, Inc. is a special events management company primarily focused on producing endurance sports events and hunter/jumper horse shows. Based in upstate New York in the village of Saugerties, HITS is dedicated to creating high-quality events in desirable destinations with unmatched, professional operations. For more information about the HITS Triathlon Series, please visit www.hitstriathlonseries.com.

Related Posts:
• HITS Triathlon Series Adds 2012 Race in Colorado
• Full 140.6 Iron Distance Races for HITS Triathlon Series
• HITS Triathlon Series Announces Incentive Programs

Nike Introduces Activity Tracking Device Nike+ FuelBand

2012-01-20T11:41:19Z

Nike has announced a new activity tracking wristband that it says will help people to become more active.

The Nike+ Fuelband is a wristband that uses an accelereometer to track the wearer's activities throughout the day. It can measure time, steps, calories and something called "NikeFuel" which the company says "is a normalized score that awards equal points for the same activity regardless of physical makeup."

NIKE, Inc. introduced the NIKE+ FuelBand, an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.

NIKE, Inc. President & CEO Mark Parker unveiled NIKE+ FuelBand at an event in New York attended by seven-time Tour de France champion Lance Armstrong, Oklahoma City scoring champion and all-star Kevin Durant and 2011 IAAF women's 100-meter World Champion Carmelita Jeter.

"The NIKE+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds," said Parker. "Nike has always been about inspiring athletes, and the NIKE+ FuelBand will help motivate them in a simple, fun and intuitive way."

Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone's gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.

]]>

Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.

Armstrong said, "What's great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day. That's what will get people challenging themselves to do more and better their own scores. It's a tool to get people more active."

"NikeFuel means everyone can get recognition for activities they do," said Durant. "It provides a scoreboard for your day and gets everyone moving."

Jeter said, "You don't have to be an elite athlete to appreciate how NikeFuel can motivate you. It's an easy way to get credit for activities and compare how you do with others, even if you take part in different sports.

The Nike+ Fuelband will be available for preorder starting January 19th in the US at Nikestore.com for a suggested retail price of $149 (US).

To use Nike+ FuelBand, the following is needed:

• A Macintosh or PC with built-in USB. Mac OS v 10.4 or later, Windows 7 or Windows Vista (SP2) or Windows XP (SP2)
• Internet access. Broadband is recommended.
• Optional mobile app available in the iTunes App store; for updates on compatible mobile devices, visit Nikeplus.com

To find out more about Nike+ FuelBand go to www.nike.com/fuelband

All Things Set for Eventful Challenge Wanaka Race

2012-01-18T02:28:26Z

Challenge Wanaka will feature its largest pro field in the six year history of the event featuring multiple iron distance champions in both the men's and women's field.

Leading the men's field is 2011 defending champion, Jamie Whyte (NZL) who had a breakthrough race this year. He is joined by four of New Zealand's top athletes, three times Ironman champion Bryan Rhodes, Ironman champion Kieran Doe and rising star Keegan Williams, as well as New Zealand's iron distance record holder and Challenge Wanaka 2010 champion, Richard Ussher.

The Kiwis take on a strong international field that include the sports most prolific iron distance triathlete and Challenge Henley-on-Thames champion Petr Vabrousek (CZE) along with Challenge Wanaka 2008 and seven time Inferno winner, Marc Pschebizin (GER) together with Australians, Courtney Ogden who finished in second in 2011, Aaron Farlow and Justin Granger.

The women's field is equally strong led by New Zealand's own record holder and multiple iron distance champion, Gina Crawford who returns to the sport just months after giving birth to her first child. Two times half iron distance champion, Christie Sym provides some strong competition on the back of her podium finish at Wanaka in 2011, as does former Australian Long Course Champion, Nicole Ward.

]]>

The pro field will join over 1,200 age group athletes racing across both the full and half iron distance in teams and individuals on race day on Saturday, January 21, 2012. Challenge Wanaka is part of New Zealand's largest triathlon festival, the Challenge Wanaka Triathlon Festival that features events for all ages and abilities for over 2,000 participants. The festival runs from January 15-21, 2012.

Challenge Wanaka has grown into a week long festival of triathlon featuring: a kids' triathlon, fun run, swim the course, Lake Wanaka Half and the flagship Challenge Wanaka race. Events for all ages and abilities in one of the most spectacular settings possible, the shores of Lake Wanaka in New Zealand's South Island.

Spectators around the globe can experience the world's most scenic iron distance race with the same day live coverage that will be broadcast around the world through www.challengewanaka.com, accompanied by live timing updates. Virtual spectators can also access the new Challenge SmartPhone site at m.challengewanaka.com to receive live on-course updates, athlete trackers, results, images and course maps.

ITU Releases Website Dedicated to 2012 Olympic Games

2012-01-17T02:59:23Z

Hyde Park will welcome the world's best triathletes for one of the most exciting and high-profile events at the London 2012 Olympic Games on Saturday, August 4th and Tuesday, August 7th.

With exactly 200 days to go until the triathlon competition at the 2012 London Olympic Games, the International Triathlon Union (ITU) today launched its official Olympic website: triathlon.org/olympics. The site will keep fans and media abreast of all the latest news and developments with the triathlon competition at the Olympics, including a breakdown of the complex qualification process.

"Triathlon enters its fourth Olympic Games in what is undeniably an exciting sports year as London takes centre stage this summer and we can already see the high demand and appetite for Olympic information and news," said Marisol Casado, ITU President and IOC Member. "We expect triathlon to be one of the most popular and marquee sports of the London Olympics."

The website includes a course map of the triathlon competition, plus a list of all the live sites in the UK, as well as race reviews and photo galleries from the triathlons at Sydney 2000, Athens 2004 and Beijing 2008. The site will also gather the names that will make up the Olympic start lists as National Olympic Committees (NOCs) officially confirm their athletes that will compete in London.

]]> The women's triathlon in the London Olympic Games will take place at 9am on Saturday 4 August while the men's race will go at 11:30am on Tuesday 7 August. ITU's Olympic qualification period concludes with the ITU World Triathlon Madrid on May 26-27.

Click here to visit ITU's Olympic website

Rev3 Announces New Race To Benefit the Ulman Cancer Fund

2012-01-12T14:13:38Z

Ulman Cancer Fund For Young Adults and REVOLUTION3 Triathlon Announce New Multifaceted Partnership; UCF Becomes National Beneficiary of Rev3 Triathlon Series and Rev3 Becomes an Official Partner of UCF's Half Full Triathlon

"Partnership will grow event while allowing UCF to focus on assisting those fighting cancer," Says Half Full Triathlon Race Director Brian Satola

Baltimore, Maryland - January 12, 2012 - The Ulman Cancer Fund for Young Adults (UCF) and REVOLUTION3 (Rev3) Triathlon today announced a new, multifaceted partnership that establishes UCF's TEAM FIGHT as the official national charity beneficiary of the Rev3 Triathlon Series. In addition, Rev3 has agreed to become an official partner of UCF's annual Half Full Triathlon, donating its time and resources to help promote and produce the event. Half Full Triathlon will become an official race in the Rev3 Triathlon Series.

The event, which takes place annually in October at Centennial Park in Howard County, Md., will now be known as the Half Full Triathlon produced by Rev3. Rev3 owns and produces nine triathlons in locations from Costa Rica to Portland, Ore., and is known for making triathlons a more interactive, enjoyable experience for spectators by providing fun activities for children and family members during the race. The race is scheduled for October 7th, 2012.

"We are overwhelmed by Rev3's generosity and their efforts to promote the mission and goals of the Ulman Cancer Fund for Young Adults," said Brian Satola, race director of the Half Full Triathlon and Chief Operating Officer of UCF. "With Rev3's support, we will be able to grow the Half Full Triathlon into a world class event while maintaining our commitment to Howard County. It will also allow us to dedicate more time, resources, and energy to supporting young adults with cancer."

The agreement marks the culmination of a three-year relationship between the organizations. Rev3 began working with UCF in 2009 in an advisory capacity for the creation of Half Full. In 2010 and 2011, Rev3 increased its involvement by providing limited pro-bono logistical and production support for the race. In 2012 and beyond, Rev3 will become an official partner, helping to produce and promote the race at no cost to UCF.

]]> Overall, UCF officials estimate that the donation of time and resources from Rev3 could amount to $250,000 or more annually.

According to Charlie Patten, president of Rev3, formally partnering with UCF and donating the company's time and services just felt like the right thing to do. Patten said he believes Rev3 can help increase participation in the Half Full from current levels of 700-800 to over 1,200 in 2012.

"We understand and support the important work of the Ulman Cancer Fund," Patten said. "That is why we are giving them the benefit of our race production expertise. By allowing UCF to not worry about the production logistics of Half Full, we help them help a greater number of young people affected by cancer. It's just a wonderful opportunity for us to give back to the community."

"Our organization exists to help improve the lives of young adults affected by cancer," said UCF Executive Director Brock Yetso. "Rev3's involvement in Half Full will allow us to focus more directly on the heart of our mission: to provide direct patient navigation services to young adults and families facing cancer and to create opportunities for individuals to become active in the fight against cancer. Everything about this partnership helps us better serve those in need. We can't thank Rev3 enough."

About Ulman Cancer Fund for Young Adults:
The Ulman Cancer Fund for Young Adults (UCF), founded in 1997, is the national leader in providing specialized support for young adults affected by cancer. With nearly 70,000 young adults diagnosed every year, our organization helps young people fight the disease and navigate treatment by providing access to information, support groups, and other specialized programs. UCF Patient Navigation Programs have set a national standard and can be accessed remotely or through onsite Patient Navigators at a growing number of hospitals in the Mid-Atlantic region. UCF is a founding member of the LIVESTRONGTM Young Adult Alliance and a national pioneer in developing innovative approaches in cancer support. UCF enhances lives by supporting, educating and connecting young adults, and their loved ones, affected by cancer. For more information, please visit, www.ulmancancerfund.org.

About Revolution 3 Triathlon Series
The REVOLUTION3 Triathlon race series was created to change the way athletes, family members, and spectators view and participate in triathlons of all distances. One of our immediate goals is to make triathlons a more interactive, enjoyable experience for spectators by providing fun activities for children and family members during the race. REVOLUTION3 Triathlon is about change! Change for the age grouper, change for the professional athlete, and change for the spectators. For more information or to register for a Rev3 event, please visit www.rev3tri.com.

Competitor Group Acquires the Austin Triathlon

2012-01-12T13:49:28Z

Labor Day Weekend event to be rebranded as part of Land Rover TriRock Series

Competitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, today announced the acquisition of the Austin Triathlon. The event annually attracts more than 2,000 participants and will be rebranded as part of the Land Rover TriRock Triathlon Series and take place on Labor Day Monday, September 3, 2012.

"This partnership will certainly elevate the national profile for what is already known as one of the best triathlons in the state of Texas," said race director and co-founder of the event Dan Carroll, who will continued his role as an operating partner with High Five Events. "Austin has long been the hub of triathlon in Texas, as well as one of the triathlon hotspots in the country. With its scenic downtown course under the back drop of the Austin skyline, this is a perfect end of summer event to highlight a Labor Day Weekend get-a-way."

"We look forward to bringing the Land Rover TriRock Series to the great state of Texas and the city of Austin, which is certainly a popular market for the sport of triathlon," said Scott Dickey, President of CGI. "Our team couldn't be more excited to partner with High Five Events and Jack & Adams Bicycles to grow the event as one of the premier triathlons in the nation."

Austin's musical multisport mash-up features both Olympic and Sprint Distance triathlons, as well as a relay. Recently named on Outside Magazine's list of The 15 Best Big City Races in America, the event starts on Auditorium Shores at LadyBird Lake and will include live bands along the swim, bike and run courses, followed by a post-race party and concert.

]]> "Austin is well-known for its music scene and this triathlon has long featured entertainment along the course, so it's a perfect match with the fun and entertaining atmosphere the TriRock events are branded for," said Jack Murray, co-founder of the event and owner of Jack & Adam's Bicycles. "We are excited to work with Competitor Group and their commitment to a great participant experience."

Created by the organizers of the Rock 'n' Roll Marathon Series, the TriRock Series launched in San Diego on September 12, 2010 to a sold-out field of 1,200 triathletes. The unique format features a rocking competition, complete with live bands along the swim, bike and run courses, followed by a post-race party and concert. The series expanded to four markets in 2011, adding events in Annapolis, Seattle and New York. With 2,000 entrants, TriRock San Diego became the largest triathlon in the City of San Diego in its second year.

Each event features a consumer expo prior to and during the event, with unique divisions, including Military, Athena & Clydesdale and a Beach Cruiser competition in San Diego. All participants will receive a finisher's medal, technical t-shirt, red carpet finish, post-race breakfast and access to the post-race concert and beer garden. Participants just testing the waters of the triathlon experience can also sign up as a 3-person relay team, taking on either the swim, bike or run component.

2012 Land Rover TriRock Triathlon Series Schedule

• Land Rover TriRock Annapolis (May 12, 2012)
• Land Rover TriRock New York (June 3, 2012)
• Land Rover TriRock Seattle (July 15, 2012)
• Land Rover TriRock Austin (Sept. 3, 2012)
• Land Rover TriRock San Diego (Sept. 9, 2012)

For more information about the Land Rover TriRock Triathlon Series, visit TriRockSeries.com.

About High Five Events
High Five Events is a multi-sport event production company based in Austin, TX. Founded in 2006 as a spin-off of Jack & Adam's Bicycles, High Five Events has grown to produce many of the largest and most acclaimed events in the south midwest. The company prides itself in producing safe, extremely well organized, and incredibly enjoyable events. Additional information can be found at HighFiveEvents.com.

About Jack & Adam's Bicycles
Located in Austin, Jack & Adam's Bicycles is a complete triathlon and road cycling store. Founded in 2004, it has been voted Best Triathlon Store in Texas every year since its inception. The store is renowned for its friendly service, incredible product support and community involvement. For more information, visit JackAndAdams.com.

Life Time Chicago Triathlon Celebrating 30 Years

2012-01-09T23:40:19Z

Only 3,500 slots will be available for general entry in the international distance course; Registration for the 2012 event is now open at www.chicagotriathlon.com

CHICAGO (January 9, 2012) - Life Time Fitness, Inc., the Healthy Way of Life Company, announced today that the Life Time Tri Chicago will celebrate its 30th year as the event where the world comes to race along the Downtown Chicago Lakefront. New for 2012, the field for the general entry international distance course will be limited to 3,500 participants, with entries into the sprint distance limited to 3,000 participants. This cap, for the 2012 event was established to enhance the race experience for all participants. Also new in 2012, the sprint division will offer relay team competition.

"Our triathlon has been a tradition in the Chicago community for 30 years and we're excited to continue that tradition," said Daniel Brienza, Global Director for Life Time Athletic Events. "Our team works tirelessly to ensure every athlete's experience is unforgettable. We put on a weekend of quality events and our volunteers are the epitome of Midwestern hospitality. With this being our 30th year, people are feeling a sense of urgency and want to be a part of the experience. Capping registration and adding an additional division, is our way of listening to participants and insuring the event is like none other."

In addition to being one of the world's largest triathlons, the Life Time Tri Chicago features a full weekend of multisport events August 24-26. The MultiSport and Fitness Expo takes place August 24-25 at the Hilton Chicago, with the Fleet Feet Sports SuperSprint Triathlon and Chicago Kids Triathlon at Montrose Beach, and the Life Time Tri Chicago on August 26 starting with the swim in Montrose Harbor.

]]> For more information about the Life Time Tri Chicago weekend of multisport events, or to register and take advantage of special pricing prior to February 1, visit www.chicagotriathlon.com.

About the Race to the Toyota Cup
Since 2006, the Race to the Toyota Cup has connected some of the most prominent international-distance triathlon events in the United States. Throughout the series, the world's top professional triathletes battle for points and a chance to win the coveted Toyota Cup. In 2012, the Race to the Toyota Cup consists of seven events, including: the April 1 Nautica South Beach Triathlon (Miami); the May 28 Capital of Texas Triathlon (Austin); the Philadelphia Insurance Triathlon June 24; the July 14 Life Time Tri Minneapolis; the Life Time Tri Chicago August 26; the Herbalife Triathlon Los Angeles September 25; and the October 7 Toyota U.S. Open Triathlon (Dallas). For more information on the Race to the Toyota Cup visit www.racetothetoyotacup.com.

About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest -- or discovering new passions -- both inside and outside of Life Time's distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company's Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of January 9, 2012, the Company operated 92 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETICSM brands, along with nine former Lifestyle Family Fitness centers, in 21 states and 26 major markets. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

Triathlon America Announces Keynote Speakers

2012-01-09T21:46:59Z

Triathlon America Announces Keynote Speakers and Breakout Sessions for Second Annual Industry Conference

SAN DIEGO, CA - January 9, 2012 - Triathlon America, an industry organization dedicated to promoting the sport and the business of triathlon, today announced keynote speakers and session topics for the second annual Triathlon America Conference taking place in San Diego, CA, February 19-21, 2012.

The first and only industry event devoted to the business of triathlon, the Triathlon America Conference will feature an impressive lineup of keynote speakers including Marisol Casado, President of the International Triathlon Union and member of the International Olympic Committee, speaking on triathlon, the Olympics and the role of the ITU as the world's governing body for triathlon; and Rob Urbach, CEO of USA Triathlon, discussing USAT's vision for the future of triathlon.

Select panelists and speakers include Andrew Messick (Ironman), Charlie Patten (Rev3), authors Matt Fitzgerald and Marty Dugard, Paul Steely White (Transportation Alternatives NYC), Dan Schorr (Start to Finish Marketing), Dan Empfield (Slowtwitch) and many more.

One of the highlights of the conference will include the results of Triathlon America and Active Network Market Research Survey, one of the most comprehensive studies of men and women participating in the sport of triathlon to date. The Triathlon America Conference will also feature more than a dozen highly educational breakout seminars and panels targeting retailers, manufacturers and event organizers. A sampling of topics includes the following:

]]> • Olympics and the Business of Triathlon
• The State of the Sport panel
• Importance of Tri Clubs to the Business of Triathlon
• Marketing to Women
• Using Online Technology to Boost Your Business
• Building a Successful Marketing Campaign
• Inside Sponsorship panel
• Interviews with the Best Writers in Endurance Sports
• Triathlon's Hot Topics panel
• One Less Car - Alternative Transportation Initiatives

In addition to a wide range of seminars and panels on topics critical to the business of triathlon, the final night of the conference will be highlighted by the Triathlon America Awards Celebration, presented by The Active Network. The Triathlon America Awards Celebration will recognize and honor the best companies, programs and athletes in the triathlon industry in 2011, including the first Ron Smith Triathlete of the Year award.

Conference dates, location and costs:

Date:
February 19 - 21, 2012

Location:
Rancho Bernardo Inn - San Diego, California

Cost:
Triathlon America Members - $695 (until 1/16/11), $795 (after 1/16/12)
Non-members - $895 (until 1/16/11), $995 (after 1/16/12)

Conference details and online registration are available at www.triathlon-america.com.

About Triathlon America
Triathlon America is an industry organization dedicated to promoting the sport and the business of triathlon. Founded by a coalition of industry leaders, Triathlon America advocates for the interests of triathlon businesses, provides educational and informative programs, and encourages increased participation in the sport. For more information, please visit www.triathlon-america.com.

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TriFREAKS Events Get Registration Fee Reimbursement

2012-01-06T14:16:32Z

OLD BRIDGE, NJ - 365Competitors, LLC is proud to announce that TriFREAKS, Inc. has contracted with the company to offer Registration Fee Reimbursement at 11 of their upcoming races in 2012.

Stefan Newbury, Certified USAT Race Director for TriFREAKS said, "I am excited about offering 365Competitors Registration Fee Reimbursement to all our TriFREAKS participants. The peace of mind this option offers allows them to register early, avoid a sold out event and take advantage of early bird pricing without having to worry whether they may lose their registration fee due to an injury or other similar reason."

The following TriFREAKS events will offer 365Competitors Registration Fee Reimbursement insurance program in 2012:

• YMCA Haselwood RainMan Indoor Triathlon
• Gold's Gym Issaquah RainMan Indoor Triathlon
• YMCA Tacoma Center RainMan Indoor Triathlon
• Evans Pool Seattle RainMan Indoor Triathlon
• Over The Dam Run
• Golden Gate Triathlon
• Ocean Shores, Big Weekend Tri & Foot Fest
• Federal Escape Triathlon
• North Bend Multicross Fast & Furious
• Grand Columbian Super Triathlon
• DiabloMan Triathlon

]]> TriFREAKS, Inc. is a premier Pacific Northwest multisport race event coordinator. Headquartered in the Seattle, WA area, the company was founded in 2004 with an overall mission to create rewarding experiences for their athletes, promote local businesses and support non-profit organizations whenever possible. TriFREAKS, Inc.'s focus is to put on safe, high-quality multisport events that cater to both athletes and their community. Among others, TriFREAKS currently works with Family Works, the Rotary Club, Lazarex Cancer Foundation, Supply Kids Foundation, Encompass, Arbor Schools and the Tieni Duro Junior Cycling Development. For more information, or to register, go to www.trifreaks.com

About 365Competitors
365Competitors, LLC is the first to offer Registration Fee Reimbursement protecting the registration investment of athletes should they become injured or ill and unable to participate in the event. The company offers two options for event managers: universal coverage for all athletes who register and the ability for individual registrants to opt-out of insurance. Our product and services are available for sporting events across the United States, including; running events from 5k to marathons as well as cycling, duathlons, triathlons and beyond, and they provide an easy way to thank your participants, many of whom have been loyal for decades, by protecting their interest.
www.365competitors.com

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