TRIJUICE Content Partners

Mirinda Carfrae Extends GU Energy Labs Contract

Mirinda World Champion triathlete, Mirinda "Rinny" Carfrae, has signed a three-year contract with leading performance nutrition brand, GU Energy Labs. An active GU user since 2008, Rinny enters her fifth year as a sponsored athlete with the Berkeley-based nutrition company.

"GU has been instrumental in my success as an endurance athlete," said Rinny. "It wasn't until I transitioned into longer distance training and racing that I realized the importance of perfecting nutrition and really dialing in specific nutrition plans. I'm thrilled to continue my relationship with the GU team and to be a part of their research and development efforts in bringing innovative nutritional products to all athletes."

During an action-packed 2014, the three-time IRONMAN World Champion claimed victory at four events - including IRONMAN 70.3 Brazil in April, a win against the highly competitive field at Germany's iconic Challenge Roth in July, and her third consecutive IRONMAN World Championship in Kona in October. Rinny has become one of only four women - along with Paula Newby-Fraser, Natascha Badmann and Chrissie Wellington -- to win three or more IRONMAN World Championships.

"Rinny has proven herself to be one of history's most successful multi-sport athletes," said GU Energy Labs Director of Marketing, Lauren O'Connor. "Her performance in Kona was stunning this year, as it was last year, and we're proud to be a part of her nutrition plans during training, racing, and winning."

The 33-year-old Australian puts to use GU Energy Labs' extensive line, including performance-tested GU Energy Gels and Chews, GU Hydration Drink Mix and Tabs, and the entire Roctane Ultra Endurance line: Energy Gels, Energy Drink and Hydration Capsules. The arrangement is mutual, with Carfrae lending hard-won input from the very apex of competitive endurance to help shape the future of performance nutrition planning.
GU Energy Gel, the original energy gel, was developed in 1993 in Berkeley, California. To this day, GU remains the market share leader by a margin of more than two to one, and is still the premium gel available to endurance athletes. GU Roctane, Chomps and Brew are designed to provide athletes with scientifically-based, performance-tested nutrition. For more information about GU, log onto www.GUenergy.com.