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TRI-MANIA to Launch its First Ever Tri Tech Showcase

tri-mania-logoTRI-MANIA Summit and Expo, the triathlon season kickoff event in the mid-Atlantic and New England regions, has added the Tri Tech Showcase, a session that will unveil and discuss cutting edge products and services designed to benefit triathletes and other endurance sport aficionados.

The Tri Tech Showcase is presented by sam®, a wearable ultrasound pain management device that will kick-off a series of demonstrations at the showcase. sam®, created by medical manufacturer ZetrOZ Inc., is the first-in-class wearable, long duration ultrasound therapy device that is FDA cleared for chronic pain therapy, relief of joint stiffness, relief of muscle spasms and increased local circulation. sam® is available by prescription from physical therapists and other medical professionals. This ground breaking product offers triathletes numerous benefits including muscle repair, shortened recovery time and enhanced performance.

"We are thrilled to debut sam® to the triathlon community during the Tri Tech showcase. Our revolutionary ultrasound technology will give trainers the ability to improve athletic performance by providing deep-tissue pain relief to joints and affected areas," said George K. Lewis Jr. co-founder and Chief Scientific Officer of ZetrOZ.

Other brands selected to be featured in the Tri Tech Showcase presented by sam® include the NormaTec MVP Recovery System, Rudy Project's Wing 57 helmet and Redshift Sports' Switch Aero System.

"Show me a triathlete and I'll show you someone who is a geek about the latest gear, services and devices," said TRI-MANIA producer Mark Walter. "We're excited to provide a forum for so much innovation and invite companies -- big and small-- to submit a proposal to become a part of the Showcase."

In addition, TRI-MANIA is inviting companies with innovative products or services aimed at multisport athletes to submit a proposal (500 words or less) describing the features of their innovative product or service and declaring why it helps an athlete's triathlon experience. Proposals should be submitted to info@SunMultisportEvents.com by 5PM EST on Monday, March 17, 2014. TRI-MANIA producers will select a short list of companies who will give 5 minute presentations during the Showcase at TRI-MANIA touting the benefits and the technology behind the product or service.

In addition to the Tri Tech Showcase, TRI-MANIA will include seminars, panels, clinics and workshops led by top professional athletes, coaches and experts from the world of triathlon and endurance sports including 2x Ironman World Champion Mirinda Carfrae and Ironman Champion Timothy O'Donnell (TRI-MANIA DC keynotes), World Champion coach Siri Lindley (TRI-MANIA Boston keynote), 4x Olympian and USA Triathlon Hall of Fame inductee Sheila Taormina, Boston Marathon Race Director Dave McGillviray, founder of Total Immersion Terry Laughlin and others; the EnduraFit Team Challenge, an annual swimming, cycling and running competition among triathlon teams; and an expo featuring top multisport brands including retailers and manufacturers of apparel, equipment, nutritional products, plus coaches, clubs, event directors and more.

The TRI-MANIA Summit and Expo series is produced by Sun Multisport Events in partnership with the USA Triathlon's New England and Mid-Atlantic Regional Councils.

TRI-MANIA Washington, DC takes place on March 22nd at Georgetown Prep in North Bethesda, Maryland. TRI-MANIA Boston takes place at MIT's Zesiger Sport & Fitness Center in Cambridge, MA on Saturday, March 29th. For more information visit www.tri-mania.com