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SilverLine Athletics Announces Digital Media Partnerships


SilverLine provides the strategy, technology and analytics for event directors and manufacturers to market their products, increase sponsor revenue and engage their audiences

SilverLine Athletics logoSilverLine Athletics, the premier digital media activation platform for the endurance sports industry, announced their current roster of running and triathlon partner companies. Selected for their industry leadership and shared vision of digital media's expanding role, the following brands are leveraging SilverLine's proprietary video technology to fully integrate digital media and grow their businesses: Dicks Sporting Goods Pittsburgh Marathon, Marine Corps Marathon, Pikes Peak Marathon, Tri California, LA Tri Club, HUUB, The Race Club and DelMoSports.

Additionally, SilverLine is investing in the growth of the industry by providing complementary services to two leading endurance trade organizations - Running USA and Triathlon Business International.

"Sponsorship has evolved," said Jayme Ann Goldberg, co-founder, SilverLine Athletics. "Video and digital media are now essential tools to sell slots and activate sponsorships. As the leader in digital activation, it was important for SilverLine to select established running and triathlon industry leaders who have demonstrated creativity and innovation in growing their businesses. SilverLine is helping our partners use video to better market their products and events and increase sponsor revenue while providing engaging and relevant content for their customers."

In the world of endurance sports, sponsorship is evolving rapidly and most brands investing in sponsorships are demanding video as a part of their activation. According to IEG and Performance Research, 88% of companies used digital social media as a channel for leveraging sponsorships (eMarketer, July 2013). Video continues to lead this digital revolution as the number of videos viewed in one month jumped from nine billion to almost 40 billion earlier this year (comScore, April 2013).

"Two-thirds of all of the data traffic on the Internet every day is video and brands continue to increase their budgets for digital advertising buys year after year," added Holden Comeau, co-founder, SilverLine Athletics. "By integrating SilverLine technology into their existing networks, social media and website, managers and sponsors of endurance events can stay focused on doing what they do best and let SilverLine relieve the technical challenge, learning curve and high cost associated with digital video management."

To learn more about partnering with SilverLine Athletics to manage your video and digital media activation, watch our brief intro video at www.SilverLineAthletics.com or join us at www.twitter.com/SLAthletics.

About SilverLine Athletics
Founded in 2012, SilverLine Athletics is a first-of-its-kind digital media platform that focuses exclusively on increasing revenue through video technology for endurance sports. This digital activation platform enables endurance sports events, product manufacturers, retailers and content providers to truly benefit from the rapid and continued advances in digital media technology. Through a simple-to-use solution for video hosting, publishing, asset management and analytics, SilverLine provides a platform to monetize video assets for event managers, targeted digital activation opportunities for sponsors, and a forum for engaging and relevant content for athletes. For more information, visit www.silverlineathletics.com or join us on Twitter at www.twitter.com/SLAthletics.