IRONMAN is proud to announce X2PERFORMANCE® by Advanced Bio Development LLC as the Official Sports Supplement of the 2013 IRONMAN® U.S. Series.
Additionally, X2PERFORMANCE® will be the presenting sponsor for the 2013 U.S. Pro Championship at the IRONMAN® 70.3 St. George triathlon on May 4 in St. George, Utah, and the IRONMAN® 70.3 Boulder triathlon on August 4 in Boulder, Colo.
"X2PERFORMANCE® is both honored and excited to join the IRONMAN family," said Dr. Ralph M. Ferrante , CEO of Advanced Bio Development LLC. "IRONMAN competitors are some of the greatest athletes in the world, and they are continuously striving for ways to improve. We are driven to help these elite athletes achieve peak physical performance, and to meet or exceed their personal goals."
X2PERFORMANCE® and IRONMAN share the same goal of providing only the best possible product and experience to triathletes.
"We are thrilled to work with X2PERFOMANCE and look forward to the relationship ahead," said Carola Ross , Senior Vice President of Sales and Marketing, North America for World Triathlon Corporation (d/b/a IRONMAN). "We are excited to be partnered with a company whose product enhances our athletes' performance on their journey to become an IRONMAN."
X2PERFORMANCE® is formulated to optimize athlete physical performance with increased energy, enhanced endurance and improved recovery. X2PERFORMANCE® has been engineered to enhance the generation and regeneration of ATP (adenosine triphosphate), the essential unit of cellular energy created by the body's natural biochemical processes. Consuming the recommended dose of X2PERFORMANCE® prior to physical activity can provide athletes the ability to train harder and longer, and to recover quicker, resulting in enhanced physical performance.
X2PERFORMANCE® goes through rigorous testing to make sure all products adhere to or exceed the highest quality control standards. After each ingredient is individually tested, every production of the X2PERFORMANCE® supplement undergoes independent laboratory testing to comply with NSF Certified for Sport®, World Anti-Doping Agency, and Informed Sport standards.
For more information, please visit www.ironman.com and www.x2performance.com. Media inquiries for IRONMAN should be directed to firstname.lastname@example.org; media inquiries for X2PERFORMANCE should be directed to email@example.com.
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world's most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with nearly 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. For more information, visit www.ironman.com.
Advanced Bio Development LLC is a nutraceutical supplement company focused on developing branded new and innovative products specifically engineered to support, enhance or remedy vital biochemical processes. X2PERFORMANCE® containing the BIOIDS® advanced cellular compound is a patent pending proprietary nutraceutical supplement that has been specifically engineered for athletes or active individuals driven to maximize and enhance their athletic/physical performance, and represents a natural alternative to improve performance. For more information, visit www.x2performance.com.