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ethos Acquires Boston Triathlon & Lobsterman Triathlon

ethosboslobpromo.pngethos, a mass participation event organization specializing in challenging and unique sporting events, announced that it has acquired the Boston Triathlon and the Lobsterman Triathlon. With its strong focus on athlete experience, ethos brings fresh resources that will deliver an exception experience for participants in these popular events.

Mirroring the strong national demand for urban triathlons, the Boston Triathlon doubled in size from 2011 to 2012, with over 900 participants in the 2012 event. Standing alone as the only swim-bike-run race in Boston, the Boston Triathlon will kick off on August 4, 2013, with the Boston skyline providing the perfect backdrop and the scenic South Boston shoreline offering racers a premier metro-triathlon experience. This sprint triathlon offers easy access and parking, closed roads, and a festive post-race atmosphere. Registration is now open and is expected to sell out quickly.

Recognized by Men's Health, Triathlete Magazine, Inside Triathlon, Competitor Magazine, and Fodor's Travel as one of the top races in the USA, the Lobsterman Triathlon is a true destination race. Drawing athletes and spectators from 25 states, spectacular Olympic-distance Triathlon & Lobster Bake will take place on September 14, 2013 and is expected once again to draw a sellout crowd. In its 11th year, the Lobsterman Triathlon offers a unique full day endurance festival that appeals to all types of athletes and their families.

ethos has joined Tri-Maine Productions to partner on two of New England's premier triathlons. ethos and Tri-Maine are implementing improvements that will benefit the athletes, sponsors, volunteers, and hosting communities. Participants will notice improvements right away, including an enhanced racer experience, turnkey online registration, and exciting new sponsors. At the event, athletes will be provided with a safe and exciting racing experience at two spectacular race venues, with meticulous attention to detail. Tri-Maine will continue to serve as the Race Director for the Lobsterman Triathlon and will work with Streamline Events to produce the Boston Triathlon.

"At ethos, we strive to produce only the most entertaining and well-run athletic events," said Michael O'Neil, founder and president of ethos. "Both the Boston Triathlon and the Lobsterman Triathlon have strong foundations in their markets. We have set the bar high for ourselves to produce the most entertaining and well-run events. With Will and his Tri-Maine team as partners, I'm confident that our events will rank high on every athlete's list."

"ethos has an incredible passion and expertise for producing world-class events," commented Will Thomas, founder and president of Tri-Maine. "They have significant resources that will result in a win-win combination for all the athletes who have continued to participate in our events for over a decade. 2013 will see a host of improvements, all of which will help deliver a world-class event. "

Registrations for both events are now open. Athletes are encouraged to take advantage of early pricing for both races, which is offered until March 1. Athletes can register online at www.active-ethos.com.
About ethos
e•thos |ˈēθäs| the characteristic spirit of a culture or community as manifested in its beliefs and aspirations. ethos is a mass participation event organization created to bring athletes together through challenging and unique sporting events. For more information about ethos events and to register, please go to www.active-ethos.com.