WD-40 Company is pleased to announce the launch of WD-40 BIKE, a subsidiary business unit focused exclusively on cycling-specific maintenance products. WD-40 BIKE will offer an initial product range including wet and dry chain lubricants, a heavy-duty degreaser, a foaming bike wash and a frame protectant.
Developed over a span of 12 months via collaboration between WD-40 scientists, professional bike mechanics and independent bicycle retailers, the WD-40 BIKE line was designed for maintenance-minded and discriminating cycling enthusiasts. The line will be featured in bicycle retailers across the United States.
"The WD-40 brand is definitely no stranger to bicycling," offers Mike Irwin, Managing Partner of WD-40 BIKE Company. "The original WD-40 Multi-Use Product has been a mainstay in the toolboxes of bike mechanics for decades. The new WD-40 BIKE line blends our considerable experience with the demands of today's bike technology to present a comprehensive high-performance maintenance package."
WD-40 BIKE will make its public debut at the Interbike and Outdoor Demo tradeshows, both held in Las Vegas, NV from September 17-21, 2012. Orders will be accepted at that time and begin shipping to US bicycle retailers in November 2012.
For additional product and company information, visit www.wd40bike.com. (Official company website will launch in mid-September 2012).