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CEO Challenges Acquired by Life Time Fitness

ceochallengeltfpromo.pngCEO Challenges, the world leader in sport competitions for CEOs based in Boulder, CO, announced that the company was acquired by Life Time Fitness Inc, the Healthy Way of Life Company based in Minnesota, on April 23. Terms of the deal were not disclosed.

"The acquisition of CEO Challenges enhances Life Time's focus on providing the highest caliber participation experience for all of our event attendees from the C-suite and beyond," said Thomas Link, vice president of Life Time Media. "With the reach and reputation Ted Kennedy and his team have built throughout the industry, the inclusion of his company--and the events he partners with--is a great addition to the Life Time Athletic Events family."

"The knowledge, support, and resources available to CEO Challenges from this new association with Life Time Fitness will result in a better experience for our CEO Challenge competitors," stated Ted Kennedy, President of CEO Challenges. "Our plans for the future include an expansion of the CEO Challenge concept to a number of new sports, and enhancements and upgrades to our current roster of world class events."

CEO Challenge events planned for 2012 include the Race Across America, YPO Triathlon Challenge, Leadville 100, George Hincapie CEO Cycling Challenge, and the inaugural CEO Endurance World Championship that will be made into 'The Fittest CEO' TV show.

About CEO Challenges
CEO Challenges is the world leader in sport competitions designed specifically for CEOs, with the goal to find the world's best CEO in several sports. Founded in 2001 with the CEO Ironman Challenge, CEO Challenges has expanded to include CEO Endurance, Triathlon, Cycling, Driving, and Marathon Challenges in spectacular settings worldwide. Sponsors include Chartis Insurance, Forbes, Zeal Optics, XTERRA Wetsuits, and Boulder Coaching.

About Life Time Fitness
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest - or discovering new passions - both inside and outside of Life Time's distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company's Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of May 7, 2012, the Company operated 100 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands in the United States and Canada. Life Time also operated five additional acquired facilities, which are in transition to become Life Time centers. Additional information about Life Time centers, programs and services is available at www.lifetimefitness.com.