Another professional triathlete joins the new Got Chocolate Milk Campaign. Now Chris Lieto joins fellow Ironman Champion Mirinda Carfrae as well as NBA star Carmelo Anthony, Dara Torres of USA Swimming and others as pitchman for chocolate milk's recovery benefits.
Triathlete and three-time Ironman Champion Chris Lieto knows how to finish a race; not only by breaking the finish tape, but also by refueling with lowfat chocolate milk. On Saturday, Lieto unveiled his new "got chocolate milk?" ad at Ironman 70.3 Texas in Galveston.
Lieto knows lowfat chocolate milk has the right mix of protein and carbs, scientifically shown to refuel exhausted muscles after a strenuous workout, especially a back-to-back swim, bike and run. Plus, replenishing with chocolate milk is a simple and effective way to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise. Lieto's new "got chocolate milk?" ad will debut in Sports Illustrated on April 23.
Lieto's new ad copy reads, "After a hard workout, I drink in the scenery. And then I refuel with chocolate milk for protein and to replenish electrolytes. It's my little reward for a 70-mile joyride."
Visit Facebook.com/gotchocolatemilk to see Lieto's new ad and exclusive behind-the-scenes photos and footage from his ad shoot. Elite athletes, coaches and trainers of Team REFUEL know lowfat chocolate milk is a delicious and effective way to refuel and recover for your After. Learn more at www.GotChocolateMilk.com.
See what happened behind the scenes at the REFUEL | got chocolate milk? 'my After' ad shoot with triathlete and three-time Ironman champion, Chris Lieto.
Lowfat chocolate milk is simple, effective & scientifically shown to help refuel your body after a hard workout to help you perform at your best. To learn more about the research and science behind lowfat Chocolate Milk visit: