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WTC Re-brands Challenge Cairns as Ironman Cairns Event

ironmanIn February the World Triathlon Corporation bought out Australian based USM Events which at the time staged many triathlons in Australia, including the Challenge Cairns triathlon event. The acquisition of USM Events resulted in an awkward relationship between rival brands, Ironman and Challenge.

Negotiations took place to keep the USM Events licensing agreement in place to stage this year's 2012 Challenge Cairns triathlon, but an agreement couldn't be made. So the World Triathlon Corporation stepped in and adds a new event to their global series, the fourth in Australia.

Ironman will add Ironman Cairns to its 2012 lineup. Now part of the global Ironman Series, which features nearly 30 events and reaches more than 70,000 athletes each year, Ironman Cairns will serve as a qualifier for the toughest event in endurance sport, the Ironman World Championship.

"We are excited to add Ironman Cairns to our global list of events," said Andrew Messick, Chief Executive Officer of Ironman. "This is the perfect opportunity to bring the Ironman experience to a part of Queensland that is one of the most beautiful places in the world."

Ironman Cairns will take place on June 3, 2012. A qualifier for the 2012 Ironman World Championship, it will be a P-2000 level race and will offer a 100,000 EUR professional prize purse. Additionally, 40 Ironman World Championship qualifying slots will be available for age group athletes.

Additional information about Ironman Cairns will be available in the coming days at www.ironman.com and www.usmevents.com.au. Athlete inquiries should be directed to brisbane@usmevents.com.au.
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