TRIJUICE Content Partners

Clearwater Added to Land Rover TriRock Triathlon Series

trirock clearwaterCompetitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, and the City of Clearwater today announced approval to organize a new Land Rover TriRock Series event in 2012. The inaugural Land Rover TriRock Clearwater will feature both intermediate and sprint distances, making its debut as the series finale on Sunday, November 11, 2012.

"We're excited to partner with Competitor Group to bring this exceptional Triathlon series to Clearwater," said Mayor Frank V. Hibbard, City of Clearwater. "The Land Rover TriRock Series has a reputation for providing an outstanding participant experience and there is no better location to celebrate the accomplishment of completing a triathlon than on the beaches of Clearwater."

Land Rover TriRock Clearwater will start with a swim in the water off Clearwater Beach, include a scenic course highlighted by the Memorial Causeway Bridge and finish the run along beachwalk. The intermediate distance will feature a 1,500m swim, 40k bike and a 10k run, while the sprint distance will feature a 500m swim, 20k bike and 5k run. The event expects to attract approximately 1,000 participants and will be followed by a post-race party with a concert on the sand.

"Florida has long been one of the most popular states for the sport of Triathlon and this new event provides a great late season option that's positioned perfectly on the regional calendar," said Dana Allen, Vice President of Business Development at Competitor Group. "At the Land Rover TriRock Series our music gives us mojo, but it's the great experience we deliver to triathletes of all abilities that makes each event so unique. With individual bike racks, a finish line beer garden and a rocking post event concert, we look forward to partnering with the City of Clearwater to provide an unforgettable event experience."

Created by the organizers of the Rock 'n' Roll Marathon Series, the Land Rover TriRock Series features a rocking competition, complete with live bands along the swim, bike and run courses, followed by a post-race party and concert. The series has expanded to a total of six cities in 2012, with events in New York, Annapolis, Seattle, Austin, San Diego and Clearwater.

"We're honored that TriRock has chosen Clearwater for its 2012 series," said Kevin Smith, Director of the St. Pete/Clearwater Sports Commission. "The area has a long history of hosting endurance athletes and we're excited to continue that tradition and reinforce our place as a leader in the sports tourism industry."

Each event features a consumer expo prior to and during the event, with unique divisions, including Military, Athena & Clydesdale and a Beach Cruiser competition in Clearwater. All participants will receive a finisher's medal, technical t-shirt, red carpet finish, post-race breakfast and access to the post-race concert and beer garden. Participants just testing the waters of the triathlon experience can also sign up as a 3-person relay team, taking on either the swim, bike or run component.

2012 Land Rover TriRock Triathlon Series Schedule
 • Land Rover TriRock New York May 5, 2012
 • Land Rover TriRock Annapolis May 12, 2012
 • Land Rover TriRock Seattle July 15, 2012
 • Land Rover TriRock Austin Sept. 3, 2012
 • Land Rover TriRock San Diego Sept. 9, 2012
 • Land Rover TriRock Clearwater Nov. 11, 2012

For more information about the Land Rover TriRock Triathlon Series, visit TriRockSeries.com.

About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading active lifestyle resource dedicated to promoting the sports of running, cycling and triathlon. CGI is a portfolio company of the investment firm Falconhead Capital, which specializes in growing companies in the consumer sector of the leisure and lifestyle space. CGI owns and operates more than 55 events around the world, including the Rock 'n' Roll Marathon Series, Land Rover TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 600,000 professional and amateur participants in 2012. CGI publishes four magazine titles including Velo, Inside Triathlon, Triathlete and Competitor with a combined monthly circulation of 600,000

About the Land Rover TriRock Triathlon Series
Organized by Competitor Group, the Land Rover TriRock Triathlon Series successfully debuted in San Diego on Sunday, September 12, 2010. Like no other series the industry has to offer, TriRock has put the rock in triathlon, taking the racing experience to the next level. Race courses feature both Olympic and sprint distances with live bands positioned along the course. Each event features a finish line festival with a beer garden, free food, red carpet finish and a post race concert. For more information, please visit TriRockSeries.com or follow @TriRockSeries on Twitter.
Related Posts:
Competitor Group Acquires the Austin Triathlon