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GU Expands Roctane Offering with New Energy Drink


Roctane Ultra Endurance Energy DrinkBuilding on the success of the Roctane Gel platform, GU Energy Labs has announced the launch of Roctane Ultra Endurance Energy Drink. A new carbohydrate intensive energy drink for ultra distance and intense efforts. The light tasting, carbohydrate-dense Roctane Drink provides athletes an infusion of easily available energy with the optimal rehydration combination of sodium and potassium.

The new Roctane Energy Drink features Taurine for improved heart and skeletal muscle function, White Tea caffeine for increased power output and reduced perceived effort, and the proven Roctane Amino Blend for extra energy, reduced muscle damage and enhanced mental focus. Each serving delivers 240 calories, comprised of an optimal blend of complex and simple carbohydrates.

  • Ideal carbohydrate ratio - Unique ratio of complex and simple carbohydrates are podium-proven to better maintain glucose levels than simple or complex carbs alone
  • Key electrolytes - Sodium and potassium properly maintain hydration
  • Taurine - Can help maintain heart & muscle performance during prolonged exercise which would otherwise lead to fatigue and decreased performance
  • Caffeine (except grape flavor) - Stimulates the central nervous system and reduces pain perception leading to prolonged exercise, delayed fatigue and increased performance
  • Beta-Alanine - Supplements dietary beta-alanine to improve muscle buffering capacity and performance during intense efforts
  • Branch Chain Amino Acids (Leucine, Valine, Isoleucine) - Shown to serve as an additional fuel source (when taken with carbohydrates), reduce muscle damage, enhance recovery and delay fatigue - all critical during intense or long efforts
  • Histidine Amino Acid - helps to buffer Ph during exercise.

When should I use Roctane Ultra Endurance Energy Drink? Roctane Ultra Endurance Energy Drink was specifically formulated for the demands of prolonged, ultra-endurance exercise. Specifically, events lasting 4+ hours. The drink is calorically dense, since consuming enough calories during these types of events can be a challenge. Caffeine is included to increase mental acuity, increase performance, and decrease perceived effort - all of which tend to go south during prolonged efforts. Taurine is included to help combat heart and skeletal muscle fatigue - as it has been shown to help increase contractility - which is especially important during long efforts where fatigue management is a big issue. The addition of beta-alanine and histidine help buffer acid caused by going over lactate threshold, and amino acids help prevent muscle damage and aid with muscle recovery.

Roctane Ultra Endurance Energy Drink will be available in Lemon Lime, Grape and Tropical Fruit flavors. The product will retail for MSRP $2.90 per single-serving packet, $30 per 12-serving canister, and $45 per 24-serving canister. The new Roctane Drink mix will be available for purchase at specialty sports retailers and on their website.

*** Special Introductory Promo ***
Avaialble online via the www.guenergy.com
Get a FREE 8-pack of Roctane Ultra Gel* with the purchase of any Roctane Ultra Energy Drink.
*Add any flavor 8-pack of Roctane Gel along with any Roctane Drink to your Cart and receive a $20 credit at checkout. Limit one per purchase.

For more information visit www.roctane.com or www.guenergy.com