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Scandinavia Replaces Kalmar Race with Ironman Kalmar Event

ironman kalmarIt's been rumored for a while. Now, Sweden's only Iron Distance race the Kalmar Triathlon is set to become the new Ironman Kalmar event in 2012. The only event of it's kind in the Scandinavian region of Europe for the World Triathlon Corporation (WTC). Just last week a brand new Ironman 70.3 Series race was added to the region by the WTC, the new Ironman 70.3 Haugesund event in Norway.

Triathlon: Ironman Kalmar
When: Saturday, August 18, 2012
Where: Kalmar, Swedeny
Divisions: Professional, Age Group
Website: www.ironmankalmar.com

The city of Kalmar will join the Ironman European Tour hosting the inaugural Ironman Kalmar on August 18, 2012 - the first Ironman race in Scandinavia. This is the 4th new Ironman event added to the series calendar for 2012, behind Melbourne, New York City and Mont-Tremblant.

"Being able to host the only Ironman competition in Scandinavia is a great initiative which will definitely bring Kalmar into the sport tourism spotlight and will have huge benefits for both the town and the region, so today is a big day for us" says Johan Persson, the Mayor of Kalmar.

Athletes will be treated to a special 3.8km swim course, swimming in the Kalmar Strait that separates the city of Kalmar from the island of Öland one of Sweden's favorite vacation spots. The 180km bike course leads athletes through the scenic landscape of Småland in the south-western part of Sweden, known for being the former home of two of Sweden's greatest: IKEA founder Ivar Kampgard and world-renowed author Astrid Lindgren, whose stories often portray scenes from her childhood growing up in the Småland. The 42km run will be through the beautiful historic town center past Kalmar Castle and finish at the main square of Kalmar.

Previously known as the Kalmar Triathlon, the race attracted more than 700 participants and over 15,000 spectators last year. "Upgrading Kalmar Triathlon to Ironman Kalmar will boost economy and positively affect everyone involved," says the chief executive of the regional council in Kalmar County, Håkan Brynielsson.

Registration for the new Ironman Kalmar triathlon event will open Tuesday, December 20th, at www.ironmankalmar.com.
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