Eugene, OR - Rolf Prima has released a two year crash protection program for 2012 called the Hero Program. The HERO Program provides peace of mind damage repair coverage for your Rolf Prima wheels and is available to customers who purchase Rolf Prima wheels from an authorized dealer. The program covers alloy and carbon wheels, road and mountain and provides repair coverage for the set in case of a crash.
"We've all crashed and hopped right up - ignoring our own injuries - to see the damage done to our bike. The idea with the Hero program, is that at least your wheels will be covered and that can take some of the worry and expense out of a crash" said Brooke Bauer, Marketing.
The HERO program is a damage protection plan which covers wheel replacement or repairs in the event of damage or crash under normal use.
Program Details
- - HERO provides protection for two(2) years from date of purchase, limited to one (1) repair per wheel: 1 front & 1 rear
- - Rolf Prima will repair wheels or replace solely at its discretion.
- - HERO does not cover normal wear (such as brake wear or bearings).
- - HERO coverage is non-refundable and non-transferable.
- - HERO does not cover PowerTap hubs or any non-Rolf Prima components.
Rolf Prima's Hero Program is $175 for alloy models or $250 for carbon models and can be bought through the bike shop during the wheel purchase or from Rolf Prima directly within 15-days of the wheel set purchase. Further details of the program can be found at www.rolfprima.com/hero-program.php
About Rolf Prima:
Rolf Prima is a manufacture of high-end, hand-built wheels in Eugene, Oregon. Created by a team that is all about, road riding, triathlons, cyclocross, training, commuting and anything involving biking.
www.rolfprima.com
