TRIJUICE Content Partners

The Feed Zone Cookbook for Endurance Athletes

Feed Zone CookbookFor years the sport's elite athletes had been underperforming on bland fare and processed bars and gels. Science held few easy answers for nutrition in the real world, where hungry athletes must find the time to shop for healthy ingredients; prepare meals; and eat before, during, and after each workout, day after day.

When Dr. Allen Lim left the lab to work with pro cyclists like Levi Leipheimer and Christian Vande Velde, he found a peloton weary of food. So Lim set out to make eating delicious and practical. His journey began with his mom, took him inside the kitchens of the Tour de France, and delivered him to a dinner party where he met celebrated chef Biju Thomas.

Chef Biju and Dr. Lim vetted countless meals with the world's best endurance athletes during the world's most demanding races. Now, in The Feed Zone Cookbook: Fast and Flavorful Food for Athletes, Lim and Thomas share their energy-packed, nutritious recipes to make meals easy to prepare, delicious to eat, and better for performance.

The Feed Zone Cookbook provides 150 flavorful recipes that even the busiest athletes can prepare in less time than it takes to warm up for a workout. With simple recipes requiring just a handful of ingredients, Biju and Lim show how easy it is for athletes to prepare their own food, whether at home or on the go.

The Feed Zone Cookbook includes
* 150 delicious recipes illustrated with full-color photographs
* Allen Lim's take on the science and practice of food
* Portable whole foods, including Lim's famous rice cakes and more
* Dozens of quick-prep meals for before and after workouts
* Shortcuts, substitutions, and techniques to save time in the kitchen
* Gluten-free and vegetarian alternatives to favorite dishes

The The Feed Zone Cookbook is now available in bookstores; bike, tri, and running shops; and online. For more information and recipe downloads, please visit www.feedzonecookbook.com.


The Feed Zone Cookbook strikes the perfect balance between science and practice so that athletes will change the way they think about food, replacing highly processed food substitutes with real, nourishing foods that will satisfy every athlete's cravings.

"Not only did Biju and Allen help salvage a disastrous start to my 2011 season and turn it into one of my best, they actually got me into the kitchen, cooking these recipes." - Levi Leipheimer, professional cyclist for the Radioshack Pro Cycling Team, from his foreword to The Feed Zone Cookbook

"The Feed Zone Cookbook is full of recipes from Allen and Biju that epitomize the athlete's two greatest purposes in sitting down for a meal: to optimize performance and to maximize the pleasure that comes from eating." - Timmy Duggan, professional cyclist for the Liquigas-Cannondale Pro Cycling Team, from his foreword to The Feed Zone Cookbook

The Feed Zone Cookbook: Fast and Flavorful Food for Athletes
By: Biju Thomas and Allen Lim with forewords by Levi Leipheimer and Timmy Duggan
Hardcover with full-color photographs throughout,
6 1/2" x 8", 320 pp., $24.95, 978-1-934030-76-9

Biju Thomas is the chef behind the menus of many successful restaurants in Denver and Boulder, Colorado. He has worked closely with professional cyclists, including Levi Leipheimer and Lance Armstrong, to improve their eating habits for better performance. Biju is also a contributor to Map My Fitness, one of the largest social networks in the sports industry.

Allen Lim, PhD, over his career as a sports physiologist, has worked closely with the Team RadioShack and Team Garmin-Transitions professional cycling teams. He has helped develop innovative training and nutrition programs for top U.S. cyclists, including Lance Armstrong, Levi Leipheimer, Christian Vande Velde, and David Zabriskie.

About VeloPress:
VeloPress is an endurance sports and fitness publisher with books on cycling, triathlon, running, swimming, nutrition and diet, yoga, and the histories and personalities of our sports. VeloPress is the book-publishing division of Competitor Group, Inc., which publishes VeloNews, Triathlete, Inside Triathlon, and Competitor magazines and produces the Rock 'N' Roll marathon and half-marathon series, TriRock triathlon series, and the Muddy Buddy adventure race series. Learn more about VeloPress books at www.velopress.com.
Related Posts:
 • New Sage Rountree Book, The Athlete's Guide to Recovery
 • Matt Fitzgerald's Racing Weight Quick Start Guide
 • Joe Friel Book, Your Best Triathlon is for Serious Triathletes
 • New Book Unlocks Speed for Time-Crunched Triathletes
 • 50 Swim, Bike and Run Workouts for Busy Triathletes

Check out the TRIJUICE Triathlon Book Store at: www.trijuice.com/triathlonbooks.htm