TRIJUICE Content Partners

imATHLETE Launches myPR & Travel Partnership with PSA

Online Athletic Destination Continues Building Unmatched Resource
for the Sports Community

imathlete logoSanta Monica, CA (October 26, 2011) - I Am Athlete, LLC. (imATHLETE.com), a company that is changing the way individuals, race directors, and sports organizations promote and engage in healthy lifestyles, unveiled its loyalty program, myPR, and announced an exclusive partnership with event travel and conference planning veteran, PSA. The announcements underscore the company's commitment to building the definitive health and fitness-focused community with intuitive technology and resources that enhance the athletic event experiences.

"The introduction of myPR and the rollout of the PSA travel services are not only wins for everyone, but are a glimpse into some of the exciting new developments we will be rolling out over the next months" said Jeff Matlow, CEO of imATHLETE. "We are committed to providing the most robust resource for athletic interaction and continually developing new tools that increase revenue and decrease workload for our clients. Our end goal is to enhance and inspire athletic participation for all people, and myPR and PSA are two bold steps toward that goal."

myPR, a Participation Rewards program, is designed to reward race directors with increased revenue from each transaction and incentivize users to live a healthier, more active lifestyle. Any client who signs a multi-year deal with imATHLETE receives an additional percentage of race revenue back to donate to a charity of choice or reinvest in their company's efforts to promote health and fitness.

Clients participating in the launch of myPR have committed to donating the incremental revenue back to their preferred charities. Inaugural partners include: Team Magic, donating to ALS; SPX, giving back to the Wounded Warrior Fund; Streamline Events, Streamline Events' Cohasset Triathlon, supporting the Juvenile Diabetes Research Foundation and Chelan Century Challenge, supporting The Rotary Foundation (TRF).

The partnership with PSA, whose 25 years of experience includes collaborating with the Olympic family of sports as well as a wide range of Federal government agencies, marks the first such alliance in the health and fitness category, offering athletes a seamless experience from registration to securing travel needs. As part of the exclusive relationship, imATHLETE also becomes the preferred registration partner for PSA's client events.

The integration of PSA allows users to immediately plan itineraries and receive exclusive, discounted hotel and travel rates. This virtual agent offers discounts and recommendations, providing an inclusive offering for all event travel and event planning logistics. imATHLETE clients receive a percentage of revenue from each travel transaction booked for their events.

"We are thrilled to be partnering with imATHLETE to offer their users turnkey travel support services for sports, conferences and special events," said Kurt Aichele, Chief Strategy Officer, PSA. "Their sophisticated technology and commitment to delivering an unparalleled online experience makes the addition of our event planning expertise a natural alliance."

imATHLETE's integration of registration, e-commerce, fundraising and social networking in a single platform and its innovative data management tools cuts client workload by up to 60%, automates the event management process, and connects athletes in the first dynamic social network for the truly active. The company's core philosophy is a dedication to superior customer service and a seamless online experience, reflected in a 400% yearly growth average since its inception.

For more information, please visit www.imATHLETE.com.

Launched in 2009, imATHLETE is changing the way individuals, race directors, and companies promote and engage in healthy lifestyles. Providing race registration and fundraising tools, product merchandising and social networking, imATHLETE's robust technology platform is used by thousands of city governments, governing bodies, non-profits and event organizers, including Blue Cross Blue Shield, City of Philadelphia, Livestrong YTS, XTERRA events and a multitude of non-profit and sports organizations. The company also created a new industry standard by innovating automation of the membership purchase and validation process for USA Triathlon. imATHLETE, a subsidiary of I AM ATHLETE, LLC, is headquartered in Santa Monica, California and is privately held.

About PSA
PSA is an events, communications, and creative services firm celebrating its 25th year in business offering innovative end-to-end solutions tailored to meet the needs of its partners. PSA has effectively brought passion, perspective and recognized creativity in delivering extraordinary support to meet its customers' demands in more than 50 countries. Central to PSA is a commitment to building genuine relationships and some notable organizations it currently supports include USA Triathlon, USA Fencing, USA Volleyball, USA Curling, USA Team Handball, Festival Sports, Department of Army, National Institute of Health, Centers for Disease Control, Department of Education, Office of Minority Health, the White House, Army Corps of Engineers, the International Volleyball Hall of Fame, and SportsQuest. It has offices located in Reston, VA and Colorado Springs, CO with team members across the US.