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TriEsssential Sponsors the Toughman Half Iron Triathlon


toughmantriessential.jpgTriEssential is proud to announce that it will be an official sponsor of the Toughman Half Triathlon for 2011. "The race embodies everything that we stand for as a company," said Paul Tyler, founder of TriEssential. "The Toughman team has created a triathlon that continues to pull many new participants into the sport. We are especially impressed with the success of organization in building the kids race series."

The fourth annual Toughman Half Iron Distance Triathlon will be held this year on September 11th in Croton-on-Hudson, New York, one of the suburban communities of Manhattan. The race launched with only 100 competitors in 2008. Four years later, the race director, Dr. Rich Izzo, expects over 1,000 entrants to compete in the half triathlon on the 10th anniversary of 9/11.

Both the Toughman and the ToughKids races are very close to selling out. If you are thinking about participating in this scenic event, please sign up this week!

About TriEssential:
TriEssential has developed an iPhone app that offers instant inspiration via daily triathlon training tips, motivating quotes and stunning photos. Use it as a boost to get you out the door--and as an emotional spark to keep you in the game for each of the next 365 days. Plus, with each original photo included in the app available for download to your wallpaper, you can transition from the traffic jam to the starting line in less than five seconds.
www.triessential.com