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Giro Launches Aeon™ Performance Road Helmet

New full‐featured helmet combining sleek design, ultra‐low weight and exceptional ventilation debuts with Team Garmin‐Cervélo, Rabobank Cycling Team and Team RadioShack; available to consumers May 2011.

giro aeon bicycle helmet(April 4, 2011 - Scotts Valley, CA) - Giro®, the cycling world's design leader since 1985, has unveiled their newest high‐performance cycling helmet, the Aeon. The first public showing of the Aeon came at one of cycling's toughest and most respected one‐day races, the 95th Tour of Flanders. Combining the outstanding ventilation and fit of the Tour de France‐winning Ionos with the extreme low weight of another of the company's Tour de France-­winning helmets, the Prolight (the lightest CPSC-­‐certified helmet available), the Aeon sets a new standard for all performance road helmets. The Aeon will come in three sizes and eight colorways and be available through Giro dealers in North America and Europe in mid‐May.

"After 25 years of continuous refinement, it isn't easy to make significant leaps in performance without compromising features," said Greg Shapleigh, Senior Vice President for Giro and Easton Cycling. "But we took the leading attributes of our best helmets and applied our best technologies and ideas about design, and optimized every component. The result is the Aeon, a full‐featured helmet with the same category-­defining ventilation of the Ionos, but 25% less weight."

Giro attained leading performance and safety goals by utilizing a variety of technologies perfected through rigorous development and testing in their world‐class helmet technology center in Scotts Valley, CA. They began with an optimized helmet design which minimizes contact points with the skull to enhance ventilation while allowing use of lower density EPS foam for a 15% weight savings. The Aeon also features Giro's latest and lightest internal reinforcement technology, Thermoformed SL Roll Cage™, which helps the helmet to retain its protective structure in the event of an impact, while allowing 24 big Wind Tunnel™ channeled vents to force air through the helmet for maximum cooling. Giro's Super Fit engineering process helps to ensure maximum comfort, and combined with the independent vertical and fit adjustments of the Roc Loc® 5 fit system, allows the Aeon to fit up to 98% of the population.

Giro's new Aeon adds up to the lightest full featured helmet available, one that gives real‐world performance benefits from improved thermoregulation and reduced weight. Cooler + lighter = faster.

Giro will offer the Aeon in three sizes and five standard colors - black, white, red/black, blue/black, and matte titanium - plus three limited edition versions in Rabobank, Garmin-Cervélo, and Thor Hushovd world champion themes. Retail price is US$250 / €250.

About Giro Sport Design
Giro®, based in Scotts Valley, CA, is a worldwide leader in the design, development and marketing of premium, high-­‐performance protective gear and accessories for action sports and active lifestyles. We are an innovative and consumer-focused brand, with a mission to create products on the leading edge of inspired design that help you to look and feel your best. www.giro.com