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elete Launches CitriLyte Add-In Electrolyte Concentrate

elete CitriLyte Add-In has all the benefits of Original elete Electrolyte Add-In, makes functional electrolyte water, but with a light, tart flavor; No calories, carbs, or artificial ingredients

elete CitriLyteelete electrolytes™ announced the launch of elete CitriLyte Add-In™ to its line up, which became available March 30, 2011. elete CitriLyte Add-In is a patent-pending electrolyte concentrate formulated to help individuals stay hydrated, support muscle function, heat tolerance, energy conversion, and replace a complete balance of electrolytes lost in sweat and during exertion without calories, sugars, or artificial ingredients. It also contains zinc and citric acid, which participate in the Krebs cycle (also known as the Citric Acid cycle), for energy conversion. elete CitriLyte Add-In is more efficient than water alone, is less expensive, and requires less clean up than sports drinks.

"We are very excited to release the new elete CitriLyte Add-In as it is the culmination of a product development effort that has spanned more than seven years," said Val John Anderson, Director of Sales and Marketing for elete. "Our plan was to introduce this product in late spring to a limited number of markets, but those who have already had a chance to try it have applied a sufficient amount of pressure for us to launch earlier than anticipated and across markets. It has been a very happy problem in that it has been difficult to keep samples of the product in stock. Even some people who have been avid supporters of the original elete Electrolyte Add-In and who didn't think that such a subtle difference as a very light, tart flavor would be a very big deal, have already come back to excitedly share that their usage has gone up significantly with the new CitriLyte Add-In."

Pro cross country and endurance mountain bike racer Sarah Kaufmann, who also works for elete, has extensively field-tested elete CitriLyte Add-In the last six months in a number of conditions and settings ranging from the arid desert trails of Nevada to grueling pro cycling competitions where every second counts. "The refreshing taste of CitriLyte makes it palatable even when my digestion is struggling in the heat of competition," stated Kaufmann. "I am thrilled to have something as effective as elete with a mild flavor."

No Sugars, No Carbs, No Sticky Mess to Clean Up
elete CitriLyte Add-In contains original elete Electrolyte-Add-In with the electrolytes sodium, potassium, magnesium and chloride with the added benefits of zinc and citric acid. In keeping, too, with the original formula, elete CitriLyte does not contain sugars, carbs, artificial colors or flavors. And like original elete Add-In, elete CitriLyte can be used worry-free in hydration packs, bottles, and coolers without staining or leaving a lingering color and flavor residue. elete CitriLyte will not leave a sticky, syrupy mess that requires soap-and-water clean up after each use.

High Quality Continues with elete CitriLyte
elete CitriLyte Add-In, like the original elete, does not contain any WADA-(World Anti-Doping Agency) banned substances and is made with low-sodium sea mineral concentrates that are Generally Recognized as Safe (GRAS). elete Electrolyte products are manufactured in a cGMP-certified facility, certified by NSF International, an independent, not-for-profit organization that certifies products and writes standards for food, water, and consumer goods.

Clean, Environmentally Green System
The elete electrolytes system provides the highest versatility and value for athletes all while being environmentally green.

elete's empty pocket flask allows for individualized, as-needed dosing. "The debut of the empty pocket flask is going to really expand athletes' options as they can now easily and quickly refill the pocket flask with their choice of either original elete Electrolyte Add-In or elete CitriLyte Add-In, which will provide them with a lot more versatility along with the same value they've come to expect from elete."

Using the empty pocket flask and refilling it as needed with the larger, refill sizes of either add-in significantly reduces the amount of wasteful packaging that ends up on the trails and in the landfills, which makes it not only more environmentally green, but makes it more economically green--meaning it puts more money back in consumers' pockets.
"Both original elete Electrolyte Add-In and elete CitriLyte Add-In are electrolyte concentrates, which means consumers aren't paying for a sports drink or electrolyte-replacement product that they're going to drink once and then throw away. Even if an athlete just purchases the smallest refill bottle, the 2 oz., that little bottle makes 20, 8 oz. servings, which goes a long ways on the trail, road, court, and fairway."

New elete CitriLyte Add-In Product Line-Up:
elete CitriLyte Add-In is available in the following five sizes:
 • The refillable 24.6-ml empty pocket flask to retail at $1.50
 • A 2 oz. refill bottle that makes 20 servings (a serving is 8 oz./0.25 liters of water) or 5 gallons of electrolyte-fueled hydration, MSRP $7.50
 • A 4 oz. refill bottle that makes 40 servings or 10 gallons, MSRP $12.50
 • A 250 mL (8.3 oz) refill bottle that makes 83 servings or 20 gallons, MSRP $18.50
 • A 32 oz. Team Size, which makes 320 servings or up to 80 gallons, MSRP $48.00
 • A 1-gallon container that makes 1,280 servings or up to 320 gallons, MSRP $154. A 1 oz. measured pump (sold separately, MSRP $6) can also accompany the gallon jug, which makes it ideal for teams, trainers, and others to easily dispense electrolytes for large mixes of electrolyte water (2 pumps per 5 gallons) and to easily refill the empty pocket flasks.

To learn more about elete, go to: www.eletewater.com, www.facebook.com/elete.electrolytes, twitter.com/eleteaddin.

About elete Electrolytes™
elete Electrolytes™ (http://www.eletewater.com), a division of Mineral Resources International, Inc., provides cutting-edge innovation in electrolyte replacement that meet the needs of athletes, workers, active individuals, and those who at risk for dehydration and electrolyte loss. Original elete Electrolyte Add-In™ was the world's first versatile, field-tested electrolyte add-in specially designed to add electrolytes to any beverage or food to replace electrolytes, maintain fluid balance, sustain endurance, and help prevent occasional muscle cramps due to physical exertion. Original elete Electrolyte Add-In and CitriLyte Add-In contain no calories, sweeteners, flavorings, artificial ingredients, and unnecessary ingredients that impede optimal performance. Because elete is an electrolyte add-in, it can be used to make pure electrolyte water that tastes like water. elete tablytes™ are a complete, balanced electrolyte replacement in tablet form. For more information, visit www.eletewater.com or call 800.669.1297.