First and Only Industry Event Devoted to the Business of Triathlon Kicks Off February 27th
SAN DIEGO--Triathlon America, an industry organization dedicated to promoting the sport and the business of triathlon, today announced keynote speakers and session topics for the first annual Triathlon America Conference taking place in La Jolla, CA, February 27 - March 1, 2011.
The first and only industry event devoted to the business of triathlon, the Triathlon America Conference will feature an impressive lineup of keynote speakers whose contributions have significantly impacted the triathlon industry, including Adrian Fenty, former mayor of Washington, DC; Bahram Akradi, founder and CEO of Lifetime Fitness; and Dave Alberga, CEO of Active Network.
The Triathlon America Conference will also include more than a dozen highly educational breakout seminars and panels targeting retailers, manufacturers and event organizers. A sampling of topics includes the following:
· Building a Big City Triathlon
· Charity Partnerships
· The Future of Triathlon
· Mergers & Acquisitions in Endurance and Lifestyle Sports
· Incremental Revenues in a High Growth Business
· Maximizing Social Media
· Sponsorship Case Study
· Triathlon in the Media
· Triathlon's Hot Topics
In addition to a wide range of seminars and panels on topics critical to the business of triathlon, the final night of the conference will be highlighted by the first annual Triathlon America Awards Celebration presented by Active Network.
Conference dates, location and costs:
Date:
February 27 - March 1, 2011
Location:
Estancia Hotel & Spa - La Jolla, California
Cost:
Triathlon America Members - $695 (until 1/16/11), $795 (after 1/16/11)
Non-members - $895 (until 1/16/11), $995 (after 1/16/11)
Conference details and online registration are available at www.triathlon-america.com.
About Triathlon America
Triathlon America is an industry organization dedicated to promoting the sport and the business of triathlon. Founded by a coalition of industry leaders, Triathlon America advocates for the interests of triathlon businesses, provides educational and informative programs, and encourages increased participation in the sport. For more information, please visit www.triathlon-america.com.
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