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SheROX Triathlon Creating a Nine Race Women's Triathlon Series


SheROX Triathlon Series Partners with Life Time Fitness Creating a Nine Race Women's Triathlon Series. Expansion Includes the Former U.S. Women's Triathlon Series

SheRox triathlon seriesJanuary 21, 2011 - Philadelphia Triathlon, LLC, owners of the SheROX Triathlon Series, and Life Time Fitness today announced a multi-year partnership expanding SheROX to a nine event international series beginning in 2011. The expanded SheROX Triathlon Series includes five races from traditional SheROX markets (Asbury Park, NJ; Aurora, Colo.; Philadelphia; Webster, Mass. and Bermuda), three existing races from the long-running U.S. Women's Triathlon Series (USWTS) (Naperville, Ill., Federal Way, Wash., and San Diego), and one new event (Detroit). The 2011 SheROX Series features race weekends in the following cities:

Event Location Date
SheROX Naperville Illinois June 11-12, 2011
SheROX Aurora Colorado July 9-10, 2011
SheROX Federal Way Washington July 9-10, 2011
SheROX Detroit Michigan July 16-17, 2011
SheROX Webster Massachusetts TBD
SheROX Philadelphia Pennsylvania August 6-7, 2011
SheROX Asbury Park New Jersey August 27-28, 2011
SheROX San Diego California October 15-16, 2011
SheROX Bermuda Bermuda November 5-6, 2011

"Since 2007, we've established SheROX as one of the top brands in women's triathlon," said Richard Adler, CEO, Philadelphia Triathlon, LLC, owner and operator of the SheROX Series. "Through our new partnership with Life Time Fitness, we have a fantastic opportunity to continue our rapid growth and introduce the SheROX Experience to more women across the country, including the extensive and active female members of Life Time Fitness. Through our combined efforts more women will truly get engaged and passionate about the sport of triathlon."

"Life Time is excited to be partnering in the growth of the SheROX Triathlon Series," said Ken Cooper, vice president, Life Time Fitness Endurance. "Helping expand this brand across the country offers more opportunities for women of all ages to compete in the sport of triathlon, emphasizing physical fitness, healthy nutrition and the achievement of personal goals."

The Series will continue to feature the successful programming elements and benefits which have made SheROX so popular highlighted by the SheROX Mentor Program. The complimentary SheROX Mentor Program pairs participants with an experienced female triathlete who is passionate about the sport. Mentors provide information and motivation helping women with their expectations during training and on race day. Mentors are available via e-mail and proactively send regular tips and suggestions to address individual needs and concerns. The Mentor Program also includes regular e-newsletters, group workouts, informational meetings, clinics and social get-togethers helping women prepare for and truly enjoy their SheROX experience.

"Since its inception, over 7,000 women have participated in the SheROX Mentor Program, led by over 200 mentors across the country," said Barb McKeever, SheROX Series Director. "Both first-timers and experienced athletes count on SheROX and the Mentor Program to keep them informed and on track to achieve their triathlon goals. By providing a great overall race experience, the expanded SheROX Triathlon Series will continue to encourage and support more women to a healthier and more active lifestyle."

The Ovarian Cancer Research Fund (OCRF) -- the long-time charitable partner of the USWTS - serves as the Official Charitable Partner of the 2011 SheROX Triathlon Series. OCRF is dedicated to the formulation of early diagnostic treatment programs and research toward the ultimate conquest of ovarian cancer. SheROX athletes will have the opportunity to join "Team Hope"-- pledging to raise funds for OCRF as they race.

Online registration is currently open for most SheROX events. For more information of the 2011 SheROX Triathlon Series, visit www.SheROXTri.com or follow the Series on Twitter at www.Twitter.com/SheROXTriathlon or on Facebook at www.Facebook.com/SheROXTriathlon.

About Life Time Fitness, Inc.
Life Time Fitness, Inc. (NYSE: LTM) is The Healthy Way of Life Company based in Chanhassen, Minnesota. The Company is dedicated to providing certified professionals along with comprehensive programs and services that help its members connect and engage with their areas of interest, and achieve success with their health and fitness goals. Life Time Fitness designs and operates distinctive, multi-use sports, professional fitness, family recreation and spa/resort centers that help members lead healthy and active lives. As of January 19, 2011, the Company operated 91 centers in 19 states and 24 markets. Additional information about Life Time Fitness centers, programs and services is available at www.lifetimefitness.com.

About Philadelphia Triathlon, LLC
Philadelphia Triathlon, LLC is a leading multi-sport race production and management company. Based in Wayne, PA, Philadelphia Triathlon owns and produces the highly-regarded Philadelphia Insurance Triathlon -- named a top triathlon in the U.S. by Outside Magazine and Inside Triathlon Magazine; the SheRox Triathlon Series - the fastest growing women's triathlon series in the country; and Ironman 70.3 Pocono Mountains -- one of the newest Ironman 70.3 races in the global Ironman Series. Known for producing high quality races, Philadelphia Triathlon, LLC also provides management and race operation services for additional endurance sporting events. For more information, please visit www.PhillyTri.com.