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The Bike Boutique Opens Store in Wilmington, DE

tbb wilmington de storeThe Bike Boutique, sponsors of teamTBB, has extended its global presence with the opening of its first store in the United States with its new company location in downtown Wilmington, Delaware.

The bike lifestyle store with its bikeLodging service aims to make bike commuting in Wilmington as convenient as possible. Other than that customers can enjoy world class bike fitting services based on the Retul system. The store will also offer a narrow range of retail products based on a select few world-class bike brands such as Cervélo, Fuji, Breezer, Titus and Pashley to the beginner and high-end athletes. A wide range of accessories and apparel products from Louis Garneau and Blueseventy will nicely complement the lifestyle and retail services offered.

The TBB lounge forms the clubhouse of an entire range of teamTBB training and coaching services complimented soon with teamTBB training camp services delivered by teamTBB coach Mac Weymouth. TBB Wilmington will offer its superior bike services with total care for both the rider and its bike.

Alex Bok, Managing Director of TBB Holding on this new store opening "The Bike Boutique Holding is excited to make our entry into the American market and to launch our unique bikeLodging™ services, particularly in such a historical building directly in the center of Wilmington. We believe the economic and political climate is better than ever to get Americans on their bike and commute to work at least 1 or 2 days a week. We wish the new management team in Wilmington much success at the start of their TBB journey in their beautiful new store."

The Nemours Building
1007 North Orange Street (map)
Wilmington, Delaware 19801

Store Hours:
Monday to Wednesday and Friday: 07:30hrs to 18:30hrs
Thursday: 07:30hrs - 20:30hrs
Saturday: 10:00hrs to 14:00hrs
Closed on Sundays and Public Holidays

Phone Number:
(+1) 302 543 4536

Other TBB stores around the world can be found in Singapore, Australia, Germany Malaysia, and Philippines. Future store locations will open in Thailand, Japan, China and Italy.

This service provides a "spa-like" solution for office workers to ride their bike from home into the Wilmington city center, park their bike in a safe environment and use first class shower facilities while their breakfast is prepared just before they walk to the office

The Bike Boutique strongly believes this new and innovative service provides office workers a wonderful solution to ride their bike to work while combining a daily cardio vascular exercise and their home office commute. Commuting to work can also lessen the carbon footprint and its effect on the environment when people leave their car at home 1 or 2 days a week and bike to work.

Mac Weymouth, President of The Bike Boutique Wilmington LLC comments on the opening of this new TBB Store "We came to the heart of Wilmington to offer a new lifestyle alternative. One that gets us out of our cars and onto our bikes headed to work. Our actions say we care about the environment, our health and that individually we take responsibility to do the right thing - collectively we make a difference. We want people to feel like this is their clubhouse, a place to meet, redefine what's possible and bring discovery into their daily lives. Whether it's chasing the setting sun on a late return commute, training for your first Ironman or simply feeling like a kid again with the wind in our faces, we make life better two wheels at a time."

About The Bike Boutique:
The Bike Boutique is reinventing the bike retail industry around the world with its unique bike lifestyle stores and the bikeLoding™ services that make bike commuting so convenient, it's irresistible. TBB stores are currently available in Singapore, Malaysia, Philippines, Australia, Germany and now also in the USA. More store opening s are expected soon in Japan, Thailand , China and Switzerland. The Bike Boutique also fronts the world's leading triathlon team called teamTBB.