The World Triathlon Corporation just announced is new Sports Drink Sponsorship and Licensing Agreement with Powerbar for the new Ironman PERFORM drink. The announcement means that many WTC Ironman races will be replacing the previously served Gatorade Endurance Formula drink with the new beverage.
The new Ironman PERFORM beverage will be the official sports drink for Amica Ironman 70.3 Rhode Island, Ironman 70.3 Racine, Rohto Ironman 70.3 Miami, Ford Ironman Lake Placid, Ford Ironman Louisville, Ford Ironman Wisconsin, Ford Ironman Florida and Ford Ironman Arizona in 2010. Plus both the 2010 Ford Ironman World Championship and Foster Grant Ironman World Championship 70.3 events will include Ironman PERFORM on-course.
So what does this mean for endurance athletes participating in WTC races this year? Well, a minor change of plan when it comes to nutritional / hydration plans. Those athletes expecting and training with Gatorade will need to get their hands on the new product and test it out in their routine and see how it works with their stomach. UPDATE: Good news, it seems that they are shipping a free case of the new Ironman PERFROM product to athletes racing, but not sure for what races and if to everyone; look for an email.
Here is a side by side comparison of the two beverages:
Ironman PERFORM is serious sports drink specifically developed by the sports nutrition experts at PowerBar. Designed to enhance performance, keep you hydrated and help you push your limits when you need maximum energy delivery and cramp-crushing electrolytes. (Ironman Powerbar PERFORM Factsheet)
Gatorade Endurance Formula is a specialized sports drink with approximately twice the sodium (200 mg) of Gatorade Thirst Quencher designed to meet the needs of athletes during their long-distance trainings and competitions when fluid and electrolyte losses become substantial. (Gatorade Endurance Formula Factsheet)
|Ironman PERFORM||Gatorade Endurance|
|Amount per 8-fluid ounce serving||Amount per 8-fluid ounce serving|
|MSRP:||$1.49 / 20oz||$1.49 / 24oz|
On paper both products deliver similar amounts of key ingredients but do vary on the underlying overall mix. There is a minor product size difference and different flavors. Both products are designed to fit in bike cages while out on the bike course.
It's good to see that the new sport drink to be served does have additional sodium, which is what we, endurance athletes need, especially on long and hot races. We will just have to see how Orange Mango and Mixed Berry taste when they are luke warm while racing on a hot day.
If you were expecting Gatorade Endurance Formula for your race, you can always throw some water bottles in your special needs bag with the mix and have it during your race.
I will also say this, it's harder to find the ready-to-drink Gatorade Endurance Formula bottles at the stores now days, but you do see them at races. It's much easier to find the ready-to-mix Gatorade Endurance Formula powder at stores.
On a side note, Gatorade just recently introduced Gatorade Endurance in Australia with a Blackberry flavor.
• New Sports Drink Agreement for Ironman Brand Races