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Pearl Izumi Triathlon Apparel Helps Deliver First Pro Win for Rising Star

Pearl Izumi P.R.O. Series Triathlon Speed Suit and Shoes Help Deliver First Pro Win for Rising Tri Star Cameron Dye

LOUISVILLE, COLO. (Spring 2010) - Triathletes always remember their first. Their first race, their first finish, their first win. Even top triathletes such as Boulder, Colo., native Cameron Dye, a member of the Pearl Izumi Tri Team (www.pearlizumi.com), remember their first - as in their first pro win. And whether it's your first race or your first major win, you remember what got you there.

Against a blistering field of some of the world's top triathletes, Cameron Dye, in his second year as a professional triathlete, grabbed his first major professional triathlon win at the 27th annual St. Anthony's Triathlon (St. Petersburg, Fla.), considered by many as the first significant triathlon of the professional triathlon season in the United States. Dye, 26, and a former member of the University of Iowa swimming team, broke loose from the neck-to-neck competition to claim his first triathlon. Dye finished the St. Anthony's Triathlon, which features a 1.5K swim, a 40K bike ride, and a 10K run, in 1:48:44 -- 20 seconds ahead of his nearest competitor.

pearl izumi pro series suitWith a tremendous work ethic and passion for his sport, Dye crossed the finish line in a customized Pearl Izumi P.R.O. Tri Speed Suit, featuring In-R-Cool™ fabric technology. Dye also relied on his Pearl Izumi P.R.O. Series Tri Fly III Carbon tri shoes (for the riding portion of the race) and Pearl Izumi Streak running shoes.

In addition to Dye, professional triathletes such as two-time Ironman World Champion Tim DeBoom and ITU World Duathlon Champion Leon Griffin wear Pearl Izumi for its unmatched anatomic fit and feel and high tech, race-day performance. Celebrating its 60th anniversary, Pearl Izumi is dedicated to manufacturing the highest performing apparel and shoes to give cyclists, triathletes and runners the extra edge they desire.

Combining the desire for more speed with the reality of helping triathletes better manage their body temperature and riding comfort, In-R-Cool™ fabric technology is a critical new element in Pearl Izumi's P.R.O. Tri apparel line, which includes the P.R.O. Tri Speed Suit, P.R.O. Tri Short, and P.R.O. Tri Singlet, available in men's and women's sizes.

In-R-Cool™ technology reduces a fabric's surface temperature and increases performance and comfort by reducing perspiration. The new technology brings the reflective cooling benefits of white fabrics to dark fabrics, reducing perspiration by half, in comparison to traditional black fabrics. By reflecting UV light, In-R-Cool™ reduces the fabric's surface temperature to the same temperature as a white fabric and provides UPF 50+ sun protection. To further enhance athletic comfort in warm conditions, In-R-Cool™ technology utilizes a special perspiration-activated technology that cools the athlete's body surface temperature by 5% and delivers unparalleled UPF+ sun protection.

Working with its In-R-Cool™ fabric technology, Pearl Izumi's Transfer Aero Fabric is designed to increase aerodynamic performance. The proprietary, patented-pending fabric offers a unique texture pattern built into the fabric that acts like dimples on a golf ball. When positioned in strategic areas on a jersey or short, this fabric technology can reduce drag by 15% over traditional performance fabrics. In a standardized wind tunnel test, Transfer Aero Fabric produced an energy savings of 8% at 40 kph/25 mph over standard performance fabrics.

Complementing Pearl Izumi's P.R.O. Tri suits, shorts and singlets, Tri pros such as Tim DeBoom and Cameron Dye wear Pearl Izumi's Tri Fly II Carbon tri shoes during the ride portion of professional triathlons. The Tri Fly III shoe is built with a 1:1 Power Plate, featuring uni-directional carbon for ultra-light stiffness and Direct-V technology for cooling and drainage; an anatomic Tri closure, which eliminates hot spots and removes pressure from the instep; and a fully lined mesh upper support for bare foot comfort.

"Our P.R.O. Series Tri apparel with In-R-Cool™ and Transfer Aero fabric technology and Pearl Izumi footwear serve as critical components in a triathlete's drive toward reaching higher performance levels," said Geoff Shaffer, Pearl Izumi marketing director. "In whatever conditions you race, Pearl Izumi P.R.O. Tri gear reduces aerodynamic friction and helps competitors better manage their body temperature so they can keep their concentration on the race, and not on their gear."

About Pearl Izumi
Pearl Izumi (www.pearlizumi.com) is a world leader in the manufacture of performance sports apparel and footwear for avid cycling and running enthusiasts. Based in Louisville, Colo., a suburb of Boulder, Pearl Izumi is a wholly owned subsidiary of Shimano American Corporation, located in Irvine, Calif.