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Estonia Lands New TriStar111 Triathlon Event

tristar111 estonia logoThe organizers of the Pühajärve Triathlon and Star Production, owners of the fairly new international TriStar Series, have joined forces and signed an agreement. Under the terms, the existing Pühajärve Triathlon now becomes the new TriStar111 Estonia.

Race distances for the former Pühajärve Triathlon will be changed to the new TriStar111 format of 1km Swim, 100km Bike and 10km Run - which is a total distance of 111km. The triathlon takes place near Otepää at Pühajärve in Estonia, on August 7, 2010.

Triathlon: TriStar111 Estonia
When: August 7, 2010
Where: Pühajärve, Otepää, Estonia
Divisions: Age Group, Relay
Website: www.tristar111estonia.com

"When I first came to the idea of organizing a semi-long triathlon in Paide in 2005, in later years in Pühajärve, the most important goal was always to offer the growing scene of triathletes the opportunity to race with an international blend of sportsmen, to raise the quality of sporting events in Estonia, and to increase the number of triathlon enthusiasts," says Ain-Alar Juhanson, top triathlete and organizer of the TriStar111 Estonia. "By joining the TriStar Series we can continue fulfilling these objectives while making the event part of an international label and, more importantly, making the distance more accessible to all triathletes, regardless of their skills."

Along with the name of the event, the entire event format will change. Star Production's event-organizing standards will be applied and therefore help the event transition smoothly into the international series. The successful Estonian organizing team will remain the same as in the past years; expertise and resources from the international Star Production team will support the Estonian team in their quest to organize the best triathlon event in the region. Registration is open on www.tristar111estonia.com.

This is the second new TriStar111 event announced this year and the third new TriStar111 event in the series. Earlier this year the 5-year old Ironman 70.3 Monaco race was re-branded as the TriStar111 Monaco triathlon. Star Productions also added TriStar222 Sardinia to the 2010 triathlon event schedule in Europe.

The TriStar label is owned by Star Production SARL, a Monaco based company specialized in organising high quality sports events that are focused on fun, social responsibility and environmental protection. A portion of each entry fee is automatically donated to a local cancer charity chosen together with Lance Armstrong's LIVESTRONG™ foundation, and each event applies the 4vita® program to reduce the environmental impact of sports events.
Website: www.star-events.cc
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