20 Degrees North secured the licenses to sell and market performance footwear, apparel, and accessories under the XTERRA name back in 2007 and now off-road triathletes and runners will reap the benefit with a new line of trail running shoes hitting stores soon.
The new brand is far from a gimmick line of footwear, here are a few facts. The name of the company 20 Degrees North comes from the latitudinal coordinate for the Hawaiian Islands, where the XTERRA race series has its roots. Co-owners and designers Ashley Brown and T.J. Gray run in three to four triathlons annually. For the past 15 years they have designed top-of-the line gear for almost every major athletic company, including Nike, Puma and Under Armour. Now the pair is attempting to carve out a niche in the underserved market of off-road trail running shoes in the outdoor recreation market.
Their research led them to develop a sole that mimics an animal’s paw which molds and changes shape to stay balanced. To do this the company is using an injection molded manufacturing process usually not seen high performance shoes to provided the rubber traction pads and groves to make the shoes more like paws. The unique sole construction will help provide optimal traction, balance, comfort and cushioning. The new light weight shoes will come in a variety of bright colors.
The new off-road running shoes debut in Maui at the XTERRA World Championship Race in October and should be available later this year. Stay tuned...
Xterra Footwear website: www.xterraouteractive.com
Brown and Gray hope to attract the die-hard athletes that participate each year in XTERRA races all over the world. They have a triathlon series which features a swim, an off-road rugged mountain bike course and an off-road / trail run course. There is also a fairly new trail running series that features off-road running of different distances.
Shoe startup finds a new track [via CNNMoney.com]